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Haruharu WONDER Black Rice 10 Hyaluronic Cream Unscented

Black Rice 10 Hyaluronic Cream Unscented

Haruharu wonder black rice hyaluronic cream unscented is nursting with fermented 100% korean-produced black rice extract and bamboo shoot bark extract provide hydration and nourishment deep into the skin enabling the skin to maintain its best condition. This lightweight, nutrient-rich, moisturizing smoothing cream improves skin tone, texture, and firmness while providing all-day hydration, like superfood for your skin. Its wonderful formula features powerful antioxidants from fermented black rice and bamboo shoot barks, skin-friendly safflower oil, and evening promrose oil that nourish skin. In doing so, it also helps to minimize the appearance of uneven skin tone, control ph balance, thus leaving th skin with a smoothe, satin finish.
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#fragrance & essentialoil-free
Fragrance and Essential Oil Free

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water/Aqua solvent
Propanediol solvent, moisturizer/​humectant
Cetearyl Olivate emulsifying goodie
Sorbitan Olivate emulsifying goodie
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Carthamus Tinctorius (Safflower) Seed Oil antioxidant, emollient 0, 0-2 goodie
Polyglyceryl-3 Stearate emulsifying
Cetearyl Alcohol emollient, viscosity controlling, emulsifying, surfactant/​cleansing 1, 2
Oryza Sativa (Rice) Extract(10, 000Ppm) abrasive/​scrub
Caprylic/Capric Triglyceride emollient
Oenothera Biennis (Evening Primrose) Oil soothing, emollient 2, 3 goodie
Phyllostachys Pubescens Shoot Bark Extract
Panax Ginseng Root Extract antioxidant, emollient goodie
Pulsatilla Koreana Extract antimicrobial/​antibacterial, preservative
Usnea Barbata (Lichen) Extract preservative, antimicrobial/​antibacterial
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Cetyl Palmitate emollient 0, 0
Sorbitan Palmitate emulsifying
Cyclodextrin chelating
1,2-Hexanediol solvent
Potassium Hyaluronate (20Ppm)
Sodium Acetylated Hyaluronate(2Ppm) moisturizer/​humectant goodie
Pentylene Glycol solvent, moisturizer/​humectant
Alcohol antimicrobial/​antibacterial, solvent, viscosity controlling icky
Hydrolyzed Hyaluronic Acid(20Ppm) moisturizer/​humectant goodie
Sunflower Seed Oil Glycerides emollient, emulsifying
Aspergillus Ferment
Heptyl Undecylenate emollient
Sodium Hyaluronate(240Ppm) skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
Hydroxypropyltrimonium Hyaluronate (20Ppm)
Zanthoxylum Piperitum Fruit Extract antioxidant, antimicrobial/​antibacterial, preservative
Sodium Gluconate chelating, moisturizer/​humectant
Xanthan Gum viscosity controlling
Hyaluronic Acid(200Ppm) skin-identical ingredient, moisturizer/​humectant goodie
Sodium Hyaluronate Crosspolymer(4Ppm) skin-identical ingredient, antioxidant, moisturizer/​humectant goodie
Zanthoxylum Piperitum Fruit Extract antioxidant, antimicrobial/​antibacterial, preservative
Hydrolyzed Sodium Hyaluronate (20Ppm) moisturizer/​humectant
Sodium Phytate chelating
Hyaluronic Acid(20Ppm) skin-identical ingredient, moisturizer/​humectant goodie
Aspergillus Ferment

Haruharu WONDER Black Rice 10 Hyaluronic Cream Unscented
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

Also-called: Part of Olivem 1000 | What-it-does: emulsifying

An ester that comes from Cetearyl alcohol and the fatty acids of olive oil. It often comes to the formula coupled with Sorbitan Olivate as the two together form the well-known, natural emulsifier trade named Olivem 1000. 

Other than helping oil and water to blend, the main thing of Olivem 1000 is generating liquid crystal structures that are similar to the lipid structures of the stratum corneum (the outermost layer of the skin). Thanks to this, Olivem 1000 doubles as an active ingredient with significant moisturizing, barrier-repairing and soothing properties.

Also-called: Part of Olivem 1000 | What-it-does: emulsifying

An ester coming from sorbitol and the fatty acids of olive oil. It is part of the popular emulsifier trade named Olivem 1000 that is well-known for generating biomimetic liquid crystal structures. We have more info on Olivem 1000 at Cetearyl Olivate >>

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: Safflower Seed Oil | What-it-does: antioxidant, emollient | Irritancy: 0 | Comedogenicity: 0-2

The oil coming from the seeds of the yellow flowered safflower plant. Similar to other plant oils, it's loaded with nourishing and moisturizing fatty acids: it's a high linoleic acid oil (70%) and has only smaller amounts of oleic acid (11%) (this might be great for acne-prone skin). It also contains antioxidant vitamin E (44mg/100g alpha-tocopherol).

What-it-does: emulsifying

We don't have description for this ingredient yet.

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

We don't have description for this ingredient yet.

What-it-does: emollient

A super common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, is super well tolerated by every skin type and easy to formulate with. No wonder it’s popular. 

Also-called: Evening Primrose Oil, EPO | What-it-does: soothing, emollient | Irritancy: 2 | Comedogenicity: 3

The oil coming from the seeds of the nice, little, yellow-flowered plant called Evening Primrose. Similar to other plant oils, it's loaded with nourishing and moisturizing fatty acids. It's a very rich source of linoleic acid (66-76%), and also contains the soothing and healing superstar fatty acid, gamma-linolenic acid (aka GLA, 7-12%) (Btw, the richest known source of GLA is the borage oil, but evening primrose still counts as a very good source of it). It also contains oleic acid, but not too much around 6-15%.

Since the 1980's, EPO is a well-known food supplement and there are quite a lot of studies examining what happens if you take it orally. It seems to be helpful with a bunch of  things: atopic dermatitis, dry eyes, brittle nails, sunburn and even acne.

We don't have description for this ingredient yet.

Also-called: True Ginseng, Ginseng, Korean Ginseng | What-it-does: antioxidant, emollient

A  traditional Korean medicine used for more than 2000 years. Regarding skin care, its main thing seems to be enhancing skin nutrition and metabolism as a result of improving blood circulation.

It also contains biologically active components referred to as ginseng saponins (ginsenosides) that have potent antioxidant properties

Also-called: Korean Pasque Flower Extract | What-it-does: antimicrobial/antibacterial, preservative

The extract of Korean Pasque Flower that is mostly used for its antimicrobial and natural preservative activities. It usually comes to the formula combined with Zanthoxylum Piperitum and Usnea Barbata, as the three extracts make up a popular Korean natural preservative system trade named EURO-NApre.  

The plant extract is also a traditional oriental herbal medicine that is known for its analgesic, anti-inflammatory, and astringent effects. 

Also-called: Lichen Extract | What-it-does: preservative, antimicrobial/antibacterial, deodorant

The extract coming from the alpine lichen, Usnea Barbata. It is known for its excellent efficacy against gram-positive bacteria, meaning that it can serve as a natural preservative and deodorant agent.

Its main biologically active component is usnic acid (a molecule produced only by lichens) that's not only an antibacterial agent, but also has antioxidant, anti-inflammatory and wound-healing promoting effects. According to manufacturer info,  the antibacterial activity of Usnea Barbata makes the ingredient helpful against body odor, blemished skin, and dandruff. 

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0

A white, waxy emollient that gives "body" to skincare formulas. Comes from coconut or palm kernel oil. 

What-it-does: emulsifying

A creamy solid that helps water and oil to mix, aka emulsifier. Its solid, wax-like nature is useful for oil-based formulas where some rigidity is needed.

We don't have description for this ingredient yet.

What-it-does: solvent

A really multi-functional helper ingredient that can do several things in a skincare product: it can bring a soft and pleasant feel to the formula, it can act as a humectant and emollient, it can be a solvent for some other ingredients (for example it can help to stabilize perfumes in watery products) and it can also help to disperse pigments more evenly in makeup products. And that is still not all: it can also boost the antimicrobial activity of preservatives

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

Sodium Acetylated Hyaluronate is a variation of current IT moisturizer, Hyaluronic acid, where some water-loving -OH groups are replaced by amphipathic (partly water-loving and partly water-hating) acetyl groups. The modified molecule is claimed to have even better moisture retention ability than normal HA and better affinity to the skin surface. 

The better affinity comes from the acetyl groups that act as tiny "anchors" to attach the HA molecule to the skin. Staying on top of the skin better and longer means longer-lasting surface hydration and improved elasticity. It is also less sticky and more cosmetically elegant than normal HA, so no wonder the nickname of this molecule is super hyaluronic acid. 

A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent and a broad spectrum antimicrobial. According to manufacturer info, it's also a moisturizer and helps to make the product feel great on the skin. It works synergistically with preservatives and helps to improve water-resistance of sunscreens. 

Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

What-it-does: moisturizer/humectant

Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to retain water, making it plump and elastic. As HA is a polymer, the subunits can be repeated many times (as a high-molecular-weight version), or just a few times (as a low-molecular-weight version).

We wrote in detail at HA about how different molecular weight versions do different things both as a component of the skin and as a skincare ingredient, so click here and read about all the details. Hydrolyzed Hyaluronic Acid can also come in different molecular-weight versions with different properties:

What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emollient

We don't have description for this ingredient yet.

What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It’s the - sodium form - cousin of the famous NMFhyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here.  The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.

As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit  "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution". 

We don't have description for this ingredient yet.

Also-called: Japanese Pepper, Korean Pepper, Sanshō, Chopi | What-it-does: antioxidant, antimicrobial/antibacterial, preservative

If you are into Japanese cuisine, you might know this guy as Japanese pepper or Sanshō pepper that is known for its unique fresh aroma and appetite increasing spicy sensation.

As for the skin benefits of Zanthoxylum Piperitum, it might have antioxidant effects (with active components called hyperoside and quercitrin), but more importantly, it is an antibacterial and natural preservative agent. It is pretty common in K-Beauty products, as it's one of the three natural extracts that make up the popular Korean preservative called EURO-NApre. 

The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. It can also be a pH regulator and a humectant (helps skin to cling onto water).

It's also used in oral care products where it reduces the bitterness of other ingredients. And it's natural, both Ecocert and Cosmos approved. (source: manufacturer info)

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

  • It’s naturally in our skin and behaves there like a sponge
  • It can bind up to 1000 times its own weight in water
  • It is a big molecule from repeated subunits (polymer) so different molecular weight versions exist (unfortunately there is no way to determine MW from INCI list only)
  • High-molecular-weight-HA (>500 kDa) is an excellent surface hydrator, skin protectant and can act as an osmotic pump helping water-soluble actives to penetrate deeper into the skin
  • Low-molecular-weight-HA (< 500 kDa) can hydrate the skin somewhat deeper though it is still a big molecule and works mainly in the epidermis (outer layer of the skin)
  • Low-molecular-weight-HA might also help the skin to repair itself by increasing its self-defense (~ 200kDa used in the study)
  • Ultra-low-molecular-weight-HA (<50kDa) is a controversial ingredient and might work as a pro-inflammatory signal molecule
Read all the geeky details about Hyaluronic Acid here >>

It's a special "cross-linked" from of IT-moisturizer, hyaluronic acid (HA). Cross-linked means that "normal" HA pieces (1-2 million Da molecular weight) are chemically bound togeather to create a big, "infinite" mesh.

The special HA mesh has a remarkable water-binding capacity, 5 times more than the already crazy water-binding capacity of "normal" HA. This water filled crosslinked HA gel forms a smooth film on the skin and continuously delivers the bound water, so it gives long-term moisturizing benefits.

Also-called: Japanese Pepper, Korean Pepper, Sanshō, Chopi | What-it-does: antioxidant, antimicrobial/antibacterial, preservative

If you are into Japanese cuisine, you might know this guy as Japanese pepper or Sanshō pepper that is known for its unique fresh aroma and appetite increasing spicy sensation.

As for the skin benefits of Zanthoxylum Piperitum, it might have antioxidant effects (with active components called hyperoside and quercitrin), but more importantly, it is an antibacterial and natural preservative agent. It is pretty common in K-Beauty products, as it's one of the three natural extracts that make up the popular Korean preservative called EURO-NApre. 

Also-called: miniHA | What-it-does: moisturizer/humectant

It's a super small, chemically chopped up version of sodium hyaluronate. Its trade name is miniHA, and its molecular weight is 10 kDa. This counts as really tiny given that "normal" HA has a molecular weight of 0.5-2 million Da.

To be honest, low molecular weight (LMW), and especially this ultra-low molecular weight HA is a controversial ingredient. On the upside, it can penetrate the skin better (though 10kDa still counts as big!) and might be able to moisturize the deeper layers of the skin where normal HA cannot get. Also, according to the manufacturer of miniHA, it has better antioxidant activity than a 1.6MDa version HA and it also has better sun protection and after-sun repair abilities than the higher MW versions. It also works in synergy with higher molecular weight versions, and the combination of 0.1% 1.45MDa-HA + 0.1% 380 kDa-HA + 0.1% miniHA hydrated the skin significantly better than 0.3% 1.45MDa-HA alone.

What-it-does: chelating

It’s one of those little helper ingredients that makes sure the product stays the same over time. No color change or anything like that. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. 

  • It’s naturally in our skin and behaves there like a sponge
  • It can bind up to 1000 times its own weight in water
  • It is a big molecule from repeated subunits (polymer) so different molecular weight versions exist (unfortunately there is no way to determine MW from INCI list only)
  • High-molecular-weight-HA (>500 kDa) is an excellent surface hydrator, skin protectant and can act as an osmotic pump helping water-soluble actives to penetrate deeper into the skin
  • Low-molecular-weight-HA (< 500 kDa) can hydrate the skin somewhat deeper though it is still a big molecule and works mainly in the epidermis (outer layer of the skin)
  • Low-molecular-weight-HA might also help the skin to repair itself by increasing its self-defense (~ 200kDa used in the study)
  • Ultra-low-molecular-weight-HA (<50kDa) is a controversial ingredient and might work as a pro-inflammatory signal molecule
Read all the geeky details about Hyaluronic Acid here >>

We don't have description for this ingredient yet.

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what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does emulsifying
Part of Olivem 1000, a natural emulsifier duo that is known for forming biomimetic liquid crystal structures. It doubles as an active ingredient with barrier repairing and soothing properties. [more]
what‑it‑does emulsifying
An ester coming from sorbitol and the fatty acids of olive oil. It often comes to the formula coupled with Cetearyl Olivate and the two together help water and oil to blend (emulsifier). It's a natural and Ecocert approved duo.
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does antioxidant | emollient
irritancy, com. 0, 0-2
Safflower Seed Oil - emollient plant oil with moisturizing fatty acids (linoleic: 70%, oleic: 11%) and antioxidant vitamin E (44mg/100g alpha-tocopherol). [more]
what‑it‑does emulsifying
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 1, 2
A super common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams. [more]
what‑it‑does abrasive/scrub
what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
what‑it‑does soothing | emollient
irritancy, com. 2, 3
An emollient plant oil loaded with nourishing and moisturizing fatty acids. It's a very rich source of linoleic acid (66-76%), and also contains the soothing and healing superstar fatty acid, gamma-linoleic acid. [more]
what‑it‑does antioxidant | emollient
Ginseng - A traditional Korean medicine that has antioxidant properties, and is known to improve blood circulation. [more]
what‑it‑does antimicrobial/antibacterial | preservative
The extract of Korean Pasque Flower that is mostly used for its antimicrobial and natural preservative activities. It usually comes to the formula combined with Zanthoxylum Piperitum and Usnea Barbata, as the three extracts make up a popular Korean natural preservative system trade named EURO-NApre.  [more]
what‑it‑does preservative | antimicrobial/antibacterial
The extract coming from the alpine lichen, Usnea Barbata. It is known for its excellent efficacy against gram-positive bacteria, meaning that it can serve as a natural preservative and deodorant agent.Its main biologically active component is usnic acid (a molecule produced only by lichens) that's not only an antibacterial agent, but also has antioxidant, anti-inflammatory and wound-h [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does emollient
irritancy, com. 0, 0
A white, waxy emollient that gives "body" to skincare formulas. Comes from coconut or palm kernel oil. 
what‑it‑does emulsifying
A creamy solid that helps water and oil to mix, aka emulsifier. Its solid, wax-like nature is useful for oil-based formulas where some rigidity is needed. [more]
what‑it‑does chelating
what‑it‑does solvent
A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]
what‑it‑does moisturizer/humectant
Sodium Acetylated Hyaluronate is a variation of current IT moisturizer, Hyaluronic acid, where some water-loving -OH groups are replaced by amphipathic (partly water-loving and partly water-hating) acetyl groups. [more]
what‑it‑does solvent | moisturizer/humectant
A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent, and a broad spectrum antimicrobial. [more]
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
what‑it‑does moisturizer/humectant
Hydrolyzed Hyaluronic Acid is a low molecular weight, chemically chopped up version of the naturally big molecule and current IT-moisturizer, Hyaluronic Acid (HA). The TL; [more]
what‑it‑does emollient | emulsifying
what‑it‑does emollient
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]
what‑it‑does antioxidant | antimicrobial/antibacterial | preservative
Japanese pepper extract that has natural antibacterial and preservative activities. Combined with Usnea Barbata and Pulsatilla Koreana, it is part of a popular Korean preservative system called EURO-NApre. [more]
what‑it‑does chelating | moisturizer/humectant
The neutralized form of gluconic acid. It's a great ingredient to neutralize metal (especially iron and copper) ions in a cosmetic product. This helps to prevent discoloration of the formula over time or rancidity of cosmetic oils. [more]
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
A famous natural moisturizing factor that can bind up to 1000 times its own weight in water. Works as an excellent surface hydrator in skincare. [more]
what‑it‑does skin-identical ingredient | antioxidant | moisturizer/humectant
A special, "cross-linked" from of hyaluronic acid (HA). Claimed to have five times the water-binding capacity of normal HA, also acts as an antioxidant and gives skin long-term moisture. [more]
what‑it‑does antioxidant | antimicrobial/antibacterial | preservative
Japanese pepper extract that has natural antibacterial and preservative activities. Combined with Usnea Barbata and Pulsatilla Koreana, it is part of a popular Korean preservative system called EURO-NApre. [more]
what‑it‑does moisturizer/humectant
A super small, chemically chopped up version of sodium hyaluronate. Small molecular weight (SMW) HA is a controversial ingredient: it can penetrate deep into the skin and moisturize deeper layers but might act as a pro-inflammatory agent. [more]
what‑it‑does chelating
It’s one of those little helper ingredients that makes sure the product stays the same over time. No color change or anything like that. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.  [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
A famous natural moisturizing factor that can bind up to 1000 times its own weight in water. Works as an excellent surface hydrator in skincare. [more]