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Generation Clay Ultra Violet Brightening Purple Clay Mask

Ultra Violet Brightening Purple Clay Mask

Generation Clay Ultra Violet Brightening Purple Clay Mask is packed with locally sourced superfruit, Davidson plum. A gentle, natural version of skin-exfoliating alpha-hydroxy acid (AHA), the hardworking beauty hero rejuvenates dull, tired skin while lightening dark circles and pigmentation.
Uploaded by: jramos17 on

Generation Clay Ultra Violet Brightening Purple Clay Mask
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Kaolin - goodie
Also-called: Type of clay, China clay | What-it-does: colorant, absorbent/mattifier, abrasive/scrub | Irritancy: 0 | Comedogenicity: 0

Kaolin is a type of clay or to be precise, a naturally occurring hydrous aluminum silicate. When you hear clay, you probably think of a muddy greenish-black mess, but that one is bentonite, and this one is a fine, white powder. It is so white that it's also often used, in small amounts, as a helper ingredient to give opacity and whiteness to the cosmetic formulas.

As a clay, it's absorbent and can suck up excess sebum and gunk from your skin, but less so than the more aggressive bentonite. As it's less absorbent, it's also less drying and gentler on the skin, so it's ideal for dry and sensitive skin types.  

Bentonite - goodie
Also-called: Type of clay | What-it-does: viscosity controlling, absorbent/mattifier, emulsion stabilising | Irritancy: 0 | Comedogenicity: 0

When it comes to oil-absorbing clay masks, bentonite will probably be one of the first ingredients on the INCI list. Technically bentonite clay is mostly montmorillonite + something else, and thanks to the something else bit, bentonite comes in different types and colors

The color depends on the mineral content of the clay: white bentonite is rich in boron and fluoride, yellow is rich in manganese and zinc, green is rich in copper, zinc, and manganese and the pink clay is rich in boron.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: Aloe Vera | What-it-does: soothing, moisturizer/humectant

Aloe Vera is one of today’s magic plants. It does have some very nice properties indeed, though famous dermatologist Leslie Baumann warns us in her book that most of the evidence is anecdotal and the plant might be a bit overhyped.

What research does confirm about Aloe is that it’s a great moisturizer and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. It also helps wound healing and skin regeneration in general. All in all definitely a goodie. 

What-it-does: soothing

We don't have description for this ingredient yet.

Also-called: Bilberry Fruit Extract;Vaccinium Myrtillus Fruit Extract

We don't have description for this ingredient yet.

It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding). 

We don't have description for this ingredient yet.

Also-called: Hibiscus Extract

We don't have description for this ingredient yet.

Also-called: Witch Hazel Extract | What-it-does: soothing, antioxidant, antimicrobial/antibacterial, astringent

Witch hazel is a smallish tree (up to 5m) that's native to North-America, has nice yellow flowers and is similar to the hazelnut bush (hence the name).  

As for skincare, it's loaded with active components that have a bunch of magic properties, like astringent, anti-inflammatory, antioxidant and anti-bacterial. It's also a well-known vasoconstrictor (it makes the blood vessels narrower) and promotes the healing of broken skin by tightening up the skin proteins and thus creating a protective covering.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Also-called: Sweet Orange Peel Oil, Citrus Sinensis Oil;Citrus Aurantium Dulcis Peel Oil | What-it-does: perfuming

The essential oil coming from the rind of the orange (the sweet one). In general, the main component of citrus peel oils is limonene (83-97% for sweet orange peel), a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer).

Other than that, citrus peel also contains the problematic compound called furanocoumarin that makes them mildly phototoxic. Orange peel contains less of it than some other citruses (like bergamot or lime), but still, be careful with it especially if it is in a product for daytime use.  

Also-called: Tangerine Essential Oil;Citrus Reticulata Peel Oil | What-it-does: perfuming, deodorant

The essential oil coming from the rind of the mandarin orange also called tangerine. In general, the main component of citrus peel oils is limonene (80-97%), a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer).

Other than that, citrus peel also contains the problematic compound called furanocoumarin that makes them mildly phototoxic. In general, the sweeter the citrus, the less it contains, so tangerine peel contains less of it than some other citruses (like bergamot or lime), but still, be careful with it especially if it is in a product for daytime use.  

What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Patchouli Essential Oil;Pogostemon Cablin Leaf Oil | What-it-does: perfuming

If you are into perfumes, you must know patchouli as an important essential oil in the perfume industry. It boasts a pleasant woody, earthy and camphoraceous scent and has fixative properties (makes the fragrance long-lasting).

Its composition is pretty unique: it does not contain any of the EU's 26 most common fragrance allergens, but its most important components are patchoulol (30%) and alpha-patchoulene (6%) which are responsible for its aroma and antifungal properties.

Also-called: Ylang Ylang Essential Oil;Cananga Odorata Flower Oil | What-it-does: perfuming

Sweet, exotic and floral, it’ no surprise that Ylang Ylang is a popular essential oil. It is coming from the yellow, fragrant flowers of the Cananga tree native to tropical Asia and, similar to other essential oils, it is a chemically complex mixture with several pros and cons. 

Unfortunately, these are a bit tricky to pin down as the composition varies largely depending on where it is sourced, how the oil is extracted and the grade of it that is used in the product, but we’ll do our best!

We don't have description for this ingredient yet.

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

Also-called: Sunflower Oil;Helianthus Annuus Seed Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0

Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.

No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.  

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Lactic Acid - superstar
  • It’s the second most researched AHA after glycolic acid
  • It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
  • It also has amazing skin hydrating properties
  • In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
  • Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
  • Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
Read all the geeky details about Lactic Acid here >>

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

Also-called: Iron Oxide Red | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Red Iron Oxide is the super common pigment that gives the familiar, "rust" red color. It is also the one that gives the pink tones in your foundation. Chemically speaking, it is iron III oxide (Fe2O3). 

Also-called: Ultramarines | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US.

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does colorant | abrasive/scrub
irritancy, com. 0, 0
A type of clay that's a fine, white powder and is used for its oil-absorbing and opacifying properties. It's less absorbent and less drying than bentonite clay. [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 0
A highly absorbent clay that comes in different colors depending on its mineral content. It's excellent at absorbing things including sebum and gunk in the pores and it also has some skin soothing and "detoxifying" effect. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does soothing | moisturizer/humectant
The famous aloe vera. A great moisturizer and anti-inflammatory ingredient that also helps wound healing and skin regeneration. [more]
what‑it‑does soothing
It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding). 
what‑it‑does antioxidant | moisturizer/humectant
what‑it‑does soothing | antioxidant | antimicrobial/antibacterial
With Hazel - loaded with active components (hamamelitannin, catechins, gallic acid) that have astringent, anti-inflammatory, antioxidant or anti-bacterial properties. Also well-known vasoconstrictor and promotes skin healing. [more]
what‑it‑does moisturizer/humectant
what‑it‑does perfuming
The essential oil coming from the rind of the orange. Its main component (83-97%) is limonene, the super common fragrant ingredient. [more]
what‑it‑does perfuming
The essential oil coming from the rind of the mandarin orange also called tangerine. In general, the main component of citrus peel oils is limonene (80-97%), a super common fragrant ingredient that makes everything smell nice (but counts as a frequent skin sensitizer). Other than that, citrus peel also contains the problematic compound called furanocoumarin tha [more]
what‑it‑does perfuming
what‑it‑does perfuming
Patchouli essential oil that has a woody, earthy and camphoraceous scent and also has fixative properties. Also has fixative and antifungal properties. [more]
what‑it‑does perfuming
Sweet, exotic and floral, it’ no surprise that Ylang Ylang is a popular essential oil. It is coming from the yellow, fragrant flowers of the Cananga tree native to tropical Asia and, similar to other essential oils, it is a chemically complex mixture with several pros and cons. Unfortunately, these are a bit tricky to pin down as the composition varies largely depending on where it is so [more]
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
what‑it‑does emollient
irritancy, com. 0, 0
Sunflower Oil - it's a great emollient that protects & enhances the skin barrier. [more]
what‑it‑does preservative | perfuming | solvent | viscosity controlling
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically. No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does exfoliant | moisturizer/humectant | buffering
A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Iron Oxide - a super common colorant with the color red.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US. [more]
what‑it‑does perfuming | solvent
A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]