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eve lom Advanced Brightening Serum

Advanced Brightening Serum

An advanced formula that gently exfoliates the complexion and helps moderate the skin's renewal cycle. With daily application, dark spots become less visible and the appearance of wrinkles and or [more] [more] acne scars are reduced. Skin texture is refined, firmness is improved, and radiance is boosted. Enriched with ROSE OTTO OIL renowned for its soothing properties which work to calm skin. A luxurious, dense, milky formula, it glides onto skin, instantly illuminating, whilst over time delivering a complexion that is crystal clear. [less]
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Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua (Water) solvent
Niacinamide cell-communicating ingredient, skin brightening, anti-acne, moisturizer/​humectant superstar
Propanediol solvent, moisturizer/​humectant
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Betaine moisturizer/​humectant goodie
Xylitylglucoside moisturizer/​humectant goodie
Methyl Methacrylate Crosspolymer
Phenoxyethanol preservative
Anhydroxylitol moisturizer/​humectant goodie
Dimethicone emollient 0, 1
Bis-PEG-18 Methyl Ether Dimethyl Silane emollient, moisturizer/​humectant, surfactant/​cleansing
Xylitol moisturizer/​humectant goodie
Cyclopentasiloxane emollient, solvent
Carbomer viscosity controlling 0, 1
Inulin Lauryl Carbamate surfactant/​cleansing, emulsifying
Acrylates/C10-30 Alkyl Acrylate Crosspolymer viscosity controlling
Allantoin soothing 0, 0 goodie
Dimethicone Crosspolymer viscosity controlling
Sodium Hydroxide buffering
Ethylhexylglycerin preservative
Dunaliella Salina Extract
Aloe Barbadensis Leaf Juice soothing, moisturizer/​humectant goodie
Disodium EDTA chelating, viscosity controlling
Rosa Damascena Flower Oil antioxidant, perfuming, antimicrobial/​antibacterial icky
Polymethylsilsesquioxane
Dipeptide Diaminobutyroyl Benzylamide Diacetate cell-communicating ingredient goodie
Methyl Undecenoyl Leucinate
Potassium Sorbate preservative
Sodium Benzoate preservative
Aesculus Hippocastanum (Horse Chestnut) Seed Extract soothing goodie
BHT antioxidant, preservative
Citronellol perfuming icky
Geraniol perfuming icky

eve lom Advanced Brightening Serum
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Expand to read more

Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

Niacinamide - superstar
Also-called: vitamin B3, nicotinamide | What-it-does: cell-communicating ingredient, skin brightening, anti-acne, moisturizer/humectant
  • A multi-functional skincare superstar with several proven benefits for the skin
  • Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration
  • Fades brown spots alone or in combination with amino sugar, acetyl glucosamine
  • Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration
  • Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis
Read all the geeky details about Niacinamide here >>

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Betaine - goodie
What-it-does: moisturizer/humectant

A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Betain's special thing is being an osmolyte, a molecule that helps to control cell-water balance.  It is also a natural osmoprotectant, meaning that it attracts water away from the protein surface and thus protects them from denaturation and increases their thermodynamic stability. 

It also gives sensorial benefits to the formula and when used in cleansers, it helps to make them milder and gentler. 

What-it-does: moisturizer/humectant

The main part of a moisturizing complex called Aquaxyl. Comes from two water-binding plant sugars, glucose and xylitol. According to the manufacturer, Aquaxyl is close to a magic moisturizer that not only simply moisturizes, but can "harmonize the skin's hydrous flow".

This means that on the one side it can optimize water reserves by increasing important NMFs (natural moisturizing factors - things that are naturally in the skin and help to keep it hydrated) - like hyaluronic acid and chondroitin sulfate -  in the skin. On the other side, it also limits water loss by improving the skin barrier with increased lipid (ceramides and cholesterol) and protein synthesis. 

Expand to read more

In vivo (made on real people) tests show that 3% Aquaxyl not only increases the water content of the outer layer instantly and in the long run but it also visibly improves cracked, dry skin and smoothes the skin surface after a month of treatment.

The hydrating effect of Aquaxyl was also examined in a comparative study in the Journal of cosmetic dermatology. The hydrogel with 4% Aquaxyl performed as well as the well-known moisturizer, urea and somewhat better than the formula containing NMF components or hydrating plant extract called Imperata Cylindrica

All in all,  Aquaxyl is a goodie and if you have dehydrated, dry skin it's something to look at. 

What-it-does: absorbent/mattifier

Porous spherical microbeads (tiny little balls) that can give an elegant silky texture to the products. They are also used to scatter light to reduce the look of fine lines on the skin, as well as to absorb excess oil and give a matt finish. 

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

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Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

What-it-does: moisturizer/humectant

A sugar derived moisturizer that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

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As for hair care, it is a non-volatile silicone meaning that it stays on the hair rather than evaporates from it and smoothes the hair like no other thing. Depending on your hair type, it can be a bit difficult to wash out and might cause some build-up (btw, this is not true to all silicones, only the non-volatile types). 

Bis-PEG-18 Methyl Ether Dimethyl Silane is a silicone that is water dispersible (as opposed to most other silicones that are usually oil dispersible). It makes the skin smooth and nice (emollient), moisturizes, helps to reduce tackiness, and also has some foam boosting properties. It is often used in light, watery formulas to give them an extra silky feel

Xylitol - goodie
What-it-does: moisturizer/humectant

A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside

What-it-does: emollient, solvent

A super commonly used 5 unit long, cyclic structured silicone that is water-thin and does not stay on the skin but evaporates from it (called volatile silicone). Similar to other silicones, it gives skin and hair a silky, smooth feel

It's often combined with the non-volatile (i.e. stays on the skin) dimethicone as the two together form a water-resistant, breathable protective barrier on the skin without a negative tacky feel.

What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 1

A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquid into a nice gel formula.  It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. No wonder, it is a very popular and common ingredient. Typically used at 1% or less in most formulations.

polymeric (big molecule from repeated subunits) emulsifier that comes from Inulin, a naturally occurring polysaccharide found in the roots and rhizomes of several plants. The emulsifier is obtained by adding oil-loving chains onto inulin. The resulting copolymer can emulsify high amounts of oil and can stabilize oil droplets or non-water soluble particles so that they do not clump together in the formula. 

Though its long name does not reveal it, this polymer molecule (big molecule from repeated subunits or monomers) is a relative to the super common, water-loving thickener, Carbomer. Both of them are big molecules that contain acrylic acid units, but Acrylates/C10-30 Alkyl Acrylate Crosspolymer also contains some other monomers that are hydrophobic, i.e. water-hating. 

This means that our molecule is part water- and part oil-loving, so it not only works as a thickener but also as an emulsion stabilizer. It is very common in gel-type formulas that also contain an oil-phase as well as in cleansers as it also works with most cleansing agents (unlike a lot of other thickeners). 

Allantoin - goodie
What-it-does: soothing | Irritancy: 0 | Comedogenicity: 0

Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. 

It's not only soothing but it' also skin-softening and protecting and can promote wound healing.

A high-molecular-weight silicone elastomer (rubber-like elastic material) that is usually blended with a base silicone fluid (such as dimethicone or cyclopentasiloxane) to give the formula a silky smooth feel and to act as a thickening agent.

Also-called: lye | What-it-does: buffering

The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. 

For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.  

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BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.

Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless.

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

We don't have description for this ingredient yet.

Also-called: Aloe Vera | What-it-does: soothing, moisturizer/humectant

Aloe Vera is one of today’s magic plants. It does have some very nice properties indeed, though famous dermatologist Leslie Baumann warns us in her book that most of the evidence is anecdotal and the plant might be a bit overhyped.

What research does confirm about Aloe is that it’s a great moisturizer and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. It also helps wound healing and skin regeneration in general. All in all definitely a goodie. 

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. It is typically used in tiny amounts, around 0.1% or even less.

Also-called: Damask Rose Flower Oil | What-it-does: antioxidant, perfuming, antimicrobial/antibacterial

We are big fans of all kinds of roses as ornamental plants but when it comes to skincare, it is a mixed bag. Before we list out the good and the not so good, here is an interesting thing. 

The oil content in rose is very, very low so distilling rose essential oil requires huge amounts of rose flowers. It has such a wonderful scent that there are no comparable synthetic alternatives. You can probably guess that this means rose essential oil is expensive.... very very expensive

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So the good things: thanks to its wonderful scent the high-end perfume industry loves rose oil. Also, we (humans :)) love rose oil. We love its scent so much that it can heal headaches, depression, stress, and even grief. 

Rose oil contains more than 95 compounds, among them flavonoids, anthocyanins, vitamin C, and quercetin that are all known for their medicinal properties and great antioxidant effects. Similar to many other essential oils, it has antimicrobial properties too. 

Now, the not-so-good thing? Out of the 95 compounds, the major ones are citronellol and geraniolfragrant components that might irritate sensitive skin.

 

spherical texturizing powder that's used as a texture enhancer and soft focus agent. It's claimed to give silicone type softness to the formula and also works as a (temporary) wrinkle filler. 

Also-called: Syn-Ake | What-it-does: cell-communicating ingredient

This awfully long named ingredient is, in fact, a pretty small molecule. It's a tripeptide (a three amino acid peptide)  with molecular weight less than 500 Da, meaning that it's small enough to penetrate nicely and easily into the skin.

It belongs to the "Botox in a jar" type of peptides (similar to Argireline or Leuphasyl) targeting wrinkles caused by facial movements, like laughter lines or crow’s feet. According to the manufacturer's in-vivo (made on real people) studies, 4% Syn-Ake used for 28 days resulted in 21% smoother and 15-20% less wrinkled skin with max values up to 52%. The smoothing effect was measurable on 80% of the volunteers, while the wrinkle reduction effect was evident on 73%.

We don't have description for this ingredient yet.

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

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BTW, it’s also a food preservative and even has an E number, E202.

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

Also-called: Horse Chestnut | What-it-does: soothing

Horse Chestnut is an often-used ingredient thanks to a couple of nice magic properties. It contains the active ingredient called escin that helps to maintain healthy blood circulation and strengthen capillaries. This makes horse chestnut useful for rosacea-prone skin and it’s also often used in toners for a fresh skin feeling. 

It also has some anti-inflammatory and wound healing properties, so all in all, a nice one to spot on the ingredient list. 

Also-called: Butylated Hydroxy Toluene | What-it-does: antioxidant, preservative

It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.

There is some controversy around BHT. It's not a new ingredient, it has been used both as a food and cosmetics additive since the 1970s. Plenty of studies tried to examine if it's a carcinogen or not. This Truth in Aging article details the situation and also writes that all these studies examine BHT when taken orally.

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As for cosmetics, the CIR (Cosmetic Ingredient Review) concluded that the amount of BHT used in cosmetic products is low (usually around 0.01-0.1%),  it does not penetrate skin far enough to be absorbed into the bloodstream and it is safe to use in cosmetics.

What-it-does: perfuming

Citronellol is a very common fragrance ingredient with a nice rose-like odor. In the UK, it’s actually the third most often listed perfume on the ingredient lists. 

It can be naturally found in geranium oil (about 30%) or rose oil (about 25%). 

Expand to read more

As with all fragrance ingredients, citronellol can also cause allergic contact dermatitis and should be avoided if you have perfume allergy. In a 2001 worldwide study with 178 people with known sensitization to fragrances citronellol tested positive in 5.6% of the cases.

There is no known anti-aging or positive skin benefits of the ingredient. It’s in our products to make it smell nice. 

Geraniol - icky
What-it-does: perfuming

Geraniol is a common fragrance ingredient. It smells like rose and can be found in rose oil or in small quantities in geranium, lemon and many other essential oils. 

Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant
A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does moisturizer/humectant
A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Its special thing is being an osmolyte, a molecule that helps to control cell-water balance.  [more]
what‑it‑does moisturizer/humectant
The main part of a sugar based moisturizing complex called Aquaxyl. Can "harmonize the skin's hydrous flow" by optimizing water reserves and limiting water loss. [more]
Porous spherical microbeads that can give an elegant silky texture to the products. They are also used to scatter light to reduce the look of fine lines on the skin, as well as to absorb excess oil and give a matt finish. 
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does moisturizer/humectant
A sugar derived moisturizer that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]
what‑it‑does emollient
irritancy, com. 0, 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
what‑it‑does emollient | moisturizer/humectant | surfactant/cleansing
A type of silicone that makes the skin smooth and nice (emollient), moisturizes and helps to reduce the tackiness of the products. [more]
what‑it‑does moisturizer/humectant
A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside.  [more]
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 1
A handy white powder that magically converts a liquid into a nice gel formula. [more]
what‑it‑does surfactant/cleansing | emulsifying
A polymeric (big molecule from repeated subunits) emulsifier that comes from Inulin. It can emulsify high amounts of oil and stabilize oil droplets or non-water soluble particles so that they do not clump together.  [more]
what‑it‑does viscosity controlling
A common helper ingredient that stabilizes emulsions and helps to thicken up products. [more]
what‑it‑does soothing
irritancy, com. 0, 0
Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. It's not only soothing but it' [more]
what‑it‑does viscosity controlling
A high-molecular-weight silicone elastomer (rubber-like elastic material) that is usually blended with a base silicone fluid (such as dimethicone or cyclopentasiloxane) to give the formula a silky smooth feel and to act as a thickening agent. [more]
what‑it‑does buffering
Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does soothing | moisturizer/humectant
The famous aloe vera. A great moisturizer and anti-inflammatory ingredient that also helps wound healing and skin regeneration. [more]
what‑it‑does chelating | viscosity controlling
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does antioxidant | perfuming | antimicrobial/antibacterial
Rose essential oil - a super expensive oil with a lovely scent. Has also antioxidant and antimicrobial properties. Contains fragrant components that might irritate sensitive skin. [more]
A spherical texturizing powder that's used as a texture enhancer and soft focus agent. [more]
what‑it‑does cell-communicating ingredient
A three amino-acid, small peptide that belongs to the "botox in a jar" type of peptides. It can smooth wrinkles caused by facial movements, like laughter lines or crow’s feet. [more]
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does soothing
Horse Chestnut - contains the active called escin that helps to maintain healthy blood circulation and strengthen capillaries and veins. It also has some anti-inflammatory and wound healing properties. [more]
what‑it‑does antioxidant | preservative
It's the acronym for Butylated Hydroxy Toluene. It's a common synthetic antioxidant that's used as a preservative.There is some controversy around BHT. [more]
what‑it‑does perfuming
A common fragrance ingredient with a nice rose-like smell. [more]
what‑it‑does perfuming
A common fragrance ingredient that smells like rose and can be found in rose oil. [more]