Clear Genius Clarifying Toner + Serum
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Bliss Clear Genius Clarifying Toner + SerumIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
The distillate created from different parts of the hazelnut-bush-like magic tree, commonly called Witch Hazel. Hamamelis Virginiana Water is a bit of a sloppy ingredient name as the leaves, the twigs and the bark can be used to create extracts or distillates and the different parts contain different amounts of biologically active components. But what you are getting is probably a nice water with astringent, soothing, antioxidant and antibacterial magic properties.
We went into great detail about Witch Hazel in cosmetics here, detailing the main biologically active components and how they are different in different parts of the plant. Click here and read more >>
Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.
BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.
It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive.
- It's one of the gold standard ingredients for treating problem skin
- It can exfoliate skin both on the surface and in the pores
- It's a potent anti-inflammatory agent
- It's more effective for treating blackheads than acne
- For acne combine it with antibacterial agents like benzoyl peroxide or azelaic acid
If you have oily, acne-prone skin, Zinc PCA is one of the actives to put on your "TO TRY" list.
It's a synergistic association of two great things: Zinc and L-PCA. The Zinc part is there to help normalize sebum production and limit the proliferation of evil acne-causing bacteria. L-PCA stands for pyrrolidone carboxylic acid and it's a key molecule in the skin that helps with processes of hydration and energy (it's actually an NMF, a natural moisturizing factor).
L-PCA is not only there to hydrate the skin, but it also helps to increase the efficacy and bioavailability of zinc. An in-vivo (done on real people) test done by the manufacturer shows that Zinc PCA reduces sebum production statistically significantly after 28 days of application (1% was used in the test), and in-vitro (made in the lab) measurements show that Zinc PCA has strong anti-microbial activity against P. acnes (between 0.1-0.25%) and other bacterial strains.
If that would not be enough there is also a 2011 research paper saying that based on in-vitro (made in the lab, not on real people) findings Zinc PCA might be a promising anti-aging active that helps with the production of type I collagen (and we all know more collagen = firmer skin).
All in all, definitely a goodie for oily, acne-prone skin.
We don't have description for this ingredient yet.
- A multi-functional skincare superstar with several proven benefits for the skin
- Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration
- Fades brown spots alone or in combination with amino sugar, acetyl glucosamine
- Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration
- Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis
It’s the - sodium form - cousin of the famous NMF, hyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here. The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.
As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution".
In spite of this, if you search for "hyaluronic acid vs sodium hyaluronate" you will find on multiple places that sodium hyaluronate is smaller and can penetrate the skin better. Chemically, this is definitely not true, as the two forms are almost the same, both are polymers and the subunits can be repeated in both forms as much as you like. (We also checked Prospector for sodium hyaluronate versions actually used in cosmetic products and found that the most common molecular weight was 1.5-1.8 million Da that absolutely counts as high molecular weight).
What seems to be a true difference, though, is that the salt form is more stable, easier to formulate and cheaper so it pops up more often on the ingredient lists.
If you wanna become a real HA-and-the-skin expert you can read way more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).
Though it says fruit oil in its name, the rosehip fruit contains the seeds that contain the oil. So this one is the same as Rosa Canina Seed Oil, or Rosehip Oil, known for its high omega fatty acid content (linoleic acid - 51%, linolenic acid - 19% and oleic acid - 20%) and skin-regenerative properties.
There is a common misconception that rosehip oil contains vitamin C as the fruit itself does, but vitamin C is a water-soluble vitamin hence it is not contained in the oil. The antioxidant and regenerative properties of the oil probably come from the oil-soluble tocopherols (vitamin E) and carotenoids (pro-vitamin A). Read more here.
We don't have description for this ingredient yet.
The famous tea tree oil. One of the best known essential oils which comes from Australia where it has been used for almost 100 years for its antiseptic and anti-inflammatory actions. Legend has it that the medicinal benefits of the oil were considered so important that Australian soldiers were supplied with some tea tree oil in their World War II military kit.
Similar to other essential oils, tea tree oil is a very complex chemical mixture consisting of about 100 components, the major ones being terpinen-4-ol (40%), γ-Terpinene (23%) and α-Terpinene (10%). Terpinen-4-ol is considered to be the main active component but as a great article in Clinical Microbiology Reviews states "while some TTO components may be considered less active, none can be considered inactive" and most components contribute to TTO's strong antibacterial, antiviral and antifungal effects.
Regarding skincare and tea tree oil, its most well-known effect is probably being a well established anti-acne ingredient. Multiple studies confirm that TTO is effective against the evil acne-causing bacteria called P. acnes and the effectiveness of 5% TTO gel is comparable to the gold standard anti-acne treatment, 5% Benzoyl Peroxide lotion. You need to be a bit more patient with TTO, though, as its effects come slower but also with fewer side effects.
Regarding TTO and sensitive skin, we say that you should be careful. Even if your skin is not sensitive you should never put undiluted TTO on your skin. Luckily, it contains only very small amounts of the common allergens (such as limonene), but irritant and allergic reactions still happen, especially by oxidation products that occur in older or not properly stored oil. So if you have some pure TTO at home, know that storage matters, keep it in a cool, dry, dark place and use it up in a reasonable amount of time.
Overall, we do not often give a goodie status to essential oils, but we feel that TTO's unique antibacterial and anti-acne properties with its minimal allergen content warrant an exception. If your skin is acne-prone, TTO is something to experiment with.
We don't have description for this ingredient yet.
Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically.
It's not only soothing but it' also skin-softening and protecting and can promote wound healing.
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
We don't have description for this ingredient yet.
A water-loving emollient that is used as a solubilizer in water-based, toner-like formulas. Solubilizers are handy helper ingredients to dissolve small amounts of oil-loving materials (such as essential oils or fragrances) into watery liquids. Polyglyceryl-4 Caprate also has some emollient properties, making the skin feel nice and smooth.
We don't have description for this ingredient yet.
A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquid into a nice gel formula. It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. No wonder, it is a very popular and common ingredient. Typically used at 1% or less in most formulations.
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.
It is typically used in tiny amounts, around 0.1% or less.
It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.
It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic.
Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).
It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.
If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.
Also, it's an effective deodorant and a medium spreading emollient.
An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. It's often combined with IT-preservative, phenoxyethanol.
Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA.
So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.
There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin.
But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation.
The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right.
For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.
BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.
Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless.
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| what‑it‑does | solvent |
| what‑it‑does | soothing |
| what‑it‑does | moisturizer/humectant | solvent |
| irritancy, com. | 0, 1 |
| what‑it‑does | exfoliant | anti-acne | soothing | preservative |
| what‑it‑does | anti-acne | moisturizer/humectant |
| what‑it‑does | soothing | antioxidant | moisturizer/humectant |
| what‑it‑does | cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | emollient |
| what‑it‑does | soothing | anti-acne | antioxidant | antimicrobial/antibacterial | perfuming |
| what‑it‑does | soothing |
| irritancy, com. | 0, 0 |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | emulsifying |
| what‑it‑does | emulsifying |
| what‑it‑does | viscosity controlling |
| irritancy, com. | 0, 1 |
| what‑it‑does | chelating |
| what‑it‑does | preservative |
| what‑it‑does | preservative |
| what‑it‑does | preservative |
| what‑it‑does | preservative | antimicrobial/antibacterial |
| what‑it‑does | buffering |
| what‑it‑does | buffering |