Follow us on our new Insta page »
RARE EL'EMENTS Pure Shampoo

Pure Shampoo

This anti-aging shampoo properly washes the hair with rare Kalahari watermelon seed oil that naturally dissolves sebum and product build-up, which can ultimately lead to thinning hair and irritating scalp conditions.
Uploaded by: krabehl on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua (Purified Water) solvent
Sodium Cocoyl Isethionate (Coconut) surfactant/​cleansing
Lauryl Hydroxysultaine surfactant/​cleansing, viscosity controlling
Sodium (Shea Butter) Sheabutteramphoacetate surfactant/​cleansing
Citrullus Vulgaris (Kalahari Melon) Seed Oil
Nigella Sativa (Black Seed) Oil soothing, antioxidant, emollient, perfuming goodie
Sclerocarya Birrea (Marula) Oil emollient goodie
Astrocaryum (Murumuru) Seed Butter emollient
Lauric Acid anti-acne, surfactant/​cleansing, emulsifying 1, 4 goodie
Brassicamidopropyl Dimethylamine
Brassica Campestris Seed Oil
Guar Hydroxypropyltrimonium Chloride viscosity controlling
Citrus Bergamia Peel Oil Expressed perfuming
Pelargonium Graveolens (Geranium) Oil perfuming icky
Aniba Rosaeodora (Rosewood) Oil perfuming
Helianthus Annuus (Sunflower) Seed Oil emollient 0, 0 goodie
Rosmarinus Officinalis (Rosemary) Leaf Extract antioxidant, soothing, antimicrobial/​antibacterial goodie
Leuconostoc/Radish Root Ferment Filtrate antimicrobial/​antibacterial, preservative
Lactobacillus
Cocos Nucifera (Coconut) Fruit Extract emollient
Hydroxyethyl Behenamidopropyl Dimonium Chloride
Coco-Caprylate (Coconut) emollient
Glyceryl Caprylate preservative
Glyceryl Undecylenate (Vegetable) emollient, emulsifying
Bioflavonoids soothing
Citrus Aurantium Amara icky
Butter (Orange Peel) Extract emollient
Camellia Sinensis Leaf Extract antioxidant, soothing goodie
Citric Acid buffering

RARE EL'EMENTS Pure Shampoo
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: surfactant/cleansing

A cleansing agent that's claimed to be so gentle on the skin that it hardly impacts the skin barrier. It also gives a rich, creamy foam, it's based on vegetable fatty acids and is readily biodegradable.

It's an especially important and popular ingredient in "syndet bars" (or soapless soaps). Dr. Leslie Baumann says in her great Cosmetic Dermatology book that thanks to the unique molecular characteristic of Sodium Cocoyl Isethionate, it "has defined a new dimension in the mildness of cleansing bars".

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Black Cumin Oil;Nigella Sativa Seed Oil | What-it-does: soothing, antioxidant, emollient, perfuming

The (fixed or non-volatile) oil coming from the black seeds of Nigella Sativa, a smallish (20-30 cm) flowering plant native to Southwest Asia. The seed has a very complex chemical composition (it contains both fixed and volatile oil) and is used traditionally for a bunch of "anti-something" abilities including antitumor, antidiabetic, antihistaminic, anti-inflammatory, and antimicrobial properties. In Islam, black cumin seed was considered "a healing seed for all diseases except death”.  

As for modern research and chemical composition, the fixed oil from the seeds is rich in skin-nourishing unsaturated fatty acids (mainly linoleic acid at 50 – 60% and oleic acid at 20%, but also contains some rare ones like C20:2 arachidic and eicosadienoic acids), amino acids, vitamins, and minerals. A component called thymoquinone (it's the main component of the volatile oil part, but the fixed oil also contains some) is considered to give the seed its main therapeutic properties including strong antioxidant and anti-inflammatory abilities.

Also-called: Marula Seed Oil;Sclerocarya Birrea Seed Oil | What-it-does: emollient

If you have an interest in elephants and Africa, you have probably heard of elephants getting drunk from the fruit of the Marula tree. Though this seems to be only a legend, what is true is that the Marula fruit is really nice (and elephants do love to eat it) and there is a stone in it with several oil-rich kernels inside. 

So the Marula oil - similar to many other plant oils - is a really nice nourishing and moisturizing oil that can improve skin hydration and smoothness and it can even reduce skin redness. It's traditionally used in South Africa to massage babies with and as a body lotion for face, feet, and hands.

What-it-does: emollient

We don't have description for this ingredient yet.

Lauric Acid - goodie
What-it-does: anti-acne, surfactant/cleansing, emulsifying | Irritancy: 1 | Comedogenicity: 4

A 12 carbon length fatty acid that can be found naturally in coconut milk, coconut oil, laurel oil, and palm kernel oil. It's also in breast milk. As a skincare ingredient, it can be used as an emulsifier or as a cleansing agent.

What's more, there is emerging research about lauric acid being a good anti-acne ingredient.  A 2009 study found that the lowest concentration to prevent evil acne-causing P. acnes growth of lauric acid is over 15 times lower than that of gold standard anti-acne ingredient benzoyl peroxide.

We don't have description for this ingredient yet.

Also-called: Rapeseed Oil

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: perfuming

We don't have description for this ingredient yet.

Also-called: Rose Geranium Essential Oil | What-it-does: perfuming

The fragrant essential oil coming from the whole plant of Rose Geranium. It has a lovely scent with a mix of rose and citrus. 

Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents (like geraniol and citronellol). Be careful with it, if your skin is sensitive. 

What-it-does: perfuming, astringent

We don't have description for this ingredient yet.

Also-called: Sunflower Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0

Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

Also-called: Rosemary Leaf Extract | What-it-does: antioxidant, soothing, antimicrobial/antibacterial

The extract coming from the lovely herb, rosemary. It contains lots of chemicals, including flavonoids, phenolic acids, and diterpenes. Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties. 

The leaves contain a small amount of essential oil (1-2%) with fragrant components, so if you are allergic to fragrance, it might be better to avoid it. 

Also-called: Fermented Radish Root | What-it-does: antimicrobial/antibacterial, preservative

It's an alternative, natural preservative that comes from radishes fermented with Leuconostoc kimchii, a lactic acid bacteria that has been used to make traditional Korean dish, kimchi. During the fermentation process, a peptide is secreted from the bacteria that has significant antimicrobial properties

It is one of the more promising natural preservatives that can be used even alone (recommended at 2-4%), but it's not as effective as more common alternatives, like parabens or phenoxyethanol

We don't have description for this ingredient yet.

Also-called: Coconut Fruit Extract | What-it-does: emollient

The extract coming from the coconut fruit. It is a similar thing to coconut water and fruit juice and is loaded with sugars, minerals, amino acids. It is also claimed to have vitalizing and energizing effects, and some smoothing, emollient and hydrating props.

If you are into coconut, we have more details at coconut water and coconut oil

We don't have description for this ingredient yet.

What-it-does: emollient

A clear, colorless to slightly yellowish oil that makes the skin nice and smooth (emollient), spreads easily on the skin and is marketed as a good alternative to volatile (does not absorb into the skin but rather evaporates from it) silicones like Cyclomethicone.

What-it-does: preservative

A 100% plant derived, natural (Ecocert approved) multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier (meaning that next to other emulsifiers it can help water and oil to mix)  and even more importantly has a strong antimicrobial activity

Thanks to this last thing, it allows a lower percentage of traditional preservative or it might even be able to completely replace them. 

What-it-does: emollient, emulsifying

We don't have description for this ingredient yet.

What-it-does: soothing

We don't have description for this ingredient yet.

Also-called: Bitter Orange Flower Oil, Neroli Oil;Citrus Aurantium Amara Flower Oil

The essential oil coming from the flowers of bitter orange (which is the sister of the sweet orange we all know and eat). It contains several fragrance components including linalool (around 30%) and limonene (around 10%) and has a lovely sweet smell

As it's an essential oil with lots of fragrant components, be careful with it if your skin is sensitive.  

What-it-does: emollient

We don't have description for this ingredient yet.

Also-called: Green Tea | What-it-does: antioxidant, soothing
  • Green tea is one of the most researched natural ingredients
  • The active parts are called polyphenols, or more precisely catechins (EGCG being the most abundant and most active catechin)
  • There can be huge quality differences between green tea extracts. The good ones contain 50-90% catechins (and often make the product brown and give it a distinctive smell)
  • Green tea is proven to be a great antioxidant, UV protectant, anti-inflammatory, anticarcinogenic and antimicrobial
  • Because of these awesome properties green tea is a great choice for anti-aging and also for skin diseases including rosacea, acne and atopic dermatitis
Read all the geeky details about Camellia Sinensis Leaf Extract here >>

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does surfactant/cleansing
A cleansing agent that's claimed to be so gentle on the skin that it hardly impacts the skin barrier. It also gives a rich, creamy foam, it's based on vegetable fatty acids and is readily biodegradable. [more]
what‑it‑does surfactant/cleansing | viscosity controlling
what‑it‑does surfactant/cleansing
what‑it‑does soothing | antioxidant | emollient | perfuming
Black Seed/Balck Cumin Oil - a skin-nourishing oil (50 – 60% linoleic acid, 20% oleic acid) with anti-inflammatory, antioxidant and antimicrobial properties. It's especially great to treat inflammatory skin diseases like psoriasis and eczema. [more]
what‑it‑does emollient
Marula Oil - a really nice nourishing and moisturizing oil that can improve skin hydration and smoothness and it can even reduce skin redness. It's a rich source of fatty acids (mainly oleic - 73%) and antioxidant vitamin E. [more]
what‑it‑does emollient
what‑it‑does anti-acne | surfactant/cleansing | emulsifying
irritancy, com. 1, 4
A fatty acid that can be found in coconut milk and human breast milk. It can be used as an emulsifier or as a cleansing agent. There are also promising studies about lauric acid being an effective anti-acne ingredient. [more]
what‑it‑does viscosity controlling
what‑it‑does perfuming
what‑it‑does perfuming
The fragrant essential oil coming from the whole plant of Rose Geranium. It has a lovely scent with a mix of rose and citrus.  Like most essential oils, it contains antioxidant and antimicrobial components, but the main ones are fragrant constituents (like geraniol and citronellol). [more]
what‑it‑does perfuming
what‑it‑does emollient
irritancy, com. 0, 0
Sunflower Oil - it's a great emollient that protects & enhances the skin barrier. [more]
what‑it‑does antioxidant | soothing | antimicrobial/antibacterial
Rosemary leaf extract - Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties. [more]
what‑it‑does antimicrobial/antibacterial | preservative
It's an alternative, natural preservative that comes from radishes fermented with Leuconostoc kimchii, a lactic acid bacteria that has been used to make traditional Korean dish, kimchi. [more]
what‑it‑does emollient
The extract coming from the coconut fruit. It is a similar thing to coconut water and fruit juice and is loaded with sugars, minerals, amino acids. It is also claimed to have vitalizing and energizing effects, and some smoothing, emollient and hydrating props. If you are into coconut, we have more details at coconut water and coconut oil. [more]
what‑it‑does emollient
A fast-spreading emollient oil that has a similar skin feel to volatile silicones. [more]
what‑it‑does preservative
A natural multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier and has a strong antimicrobial activity. [more]
what‑it‑does emollient | emulsifying
what‑it‑does soothing
The essential oil coming from the flowers of bitter orange. Contains fragrant components that give it a nice sweet smell. [more]
what‑it‑does emollient
what‑it‑does antioxidant | soothing
Green Tea - one of the most researched natural ingredients that contains the superstar actives called catechins. It has proven antioxidant, anti-inflammatory, antimicrobial and anticarcinogenic properties. [more]
what‑it‑does buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]