Ageless Daily Moisturiser UV Protection SPF 30+
Highlights
Key Ingredients
Other Ingredients
Skim through
| Ingredient name | what-it-does | irr., com. | ID-Rating |
|---|---|---|---|
| Octyl Methoxycinnamate (75 Mg/G) | sunscreen | 0, 0 | |
| 4-Methylbenzylidene Camphor (30 Mg/G) | sunscreen | icky | |
| Butyl Methoxydibenzoylmethane (20 Mg/G) | sunscreen | goodie | |
| Phenylbenzimidazole Sulfonic Acid (20 Mg/G) | sunscreen | goodie | |
| Contains | |||
| Phenoxyethanol | preservative | ||
| Hydroxybenzoates | preservative | ||
Natio Ageless Daily Moisturiser UV Protection SPF 30+Ingredients explained
A clear, oil-soluble, "cosmetically-elegant" liquid that is the most commonly used chemical sunscreen. It absorbs UVB radiation (at wavelengths: 280-320 nm) with a peak protection at 310nm.
It only protects against UVB and not UVA rays (the 320-400 nm range) – so always choose products that contain other sunscreens too. It is not very stable either, when exposed to sunlight, it kind of breaks down and loses its effectiveness (not instantly, but over time - it loses 10% of its SPF protection ability within 35 mins). To make it more stable it can be - and should be - combined with other sunscreen agents to give stable and broad-spectrum protection (the new generation sunscreen agent, Tinosorb S is a particularly good one for that).
Regarding safety, there are also some concerns around Octinoxate. In vitro (made in the lab not on real people) and animal studies have shown that it may produce hormonal (estrogen-like) effects. Do not panic, the studies were not conducted under real life conditions on real human people, so it is probably over-cautious to avoid Octinoxate altogether. However, if you are pregnant or a small child (under 2 yrs. old), choose a physical (zinc oxide/titanium dioxide) or new-generation Tinosorb based sunscreen, just to be on the super-safe side. :)
Overall, Ethylhexyl Methoxycinnamate is an old-school chemical sunscreen agent. There are plenty of better options for sun protection today, but it is considered "safe as used" (and sunscreens are pretty well regulated) and it is available worldwide (can be used up to 10% in the EU and up to 7.5% in the US).
4-Methylbenzylidene Camphor is a chemical sunscreen agent that protects in the UVB range (290-320 nm) with a peak absorbance at 301 nm. It is an oil-soluble powder that is slightly photo-unstable (it takes 65 minutes to lose 10% of its protecting power and 345 minutes to lose half of it), but it can still help to stabilize the famously unstable UVA filter, avobenzone.
Regarding its safety, we do not have the best news. Two possible concerns are that it absorbs into the body and might have some estrogenic activity there. But do not panic, the latter one was only shown in rats and is probably not the case in humans. Still, this is a UV filter that is currently being phased out of use. It is not approved in the US and Japan, and the EU also banned it starting in 2026 (however it is approved in Australia up to 4%).
The famous Avobenzone. It is a special snowflake as it is the only globally available chemical sunscreen agent that provides proper UVA protection (in the US, new generation sunscreen agents are not approved because of impossible FDA regulations). It is the global gold standard of UVA protection and is the most used UVA sunscreen in the world.
It gives very good protection across the whole UVA range (310-400 nm that is both UVA1 and UVA2) with a peak protection at 360 nm. The problem with it, though, is that it is not photostable and degrades in the sunlight. Wikipedia says that avobenzone loses 36% of its UV-absorption capacity after just one hour of sunlight (yep, this is one of the reasons why sunscreens have to be reapplied after a few hours).
The cosmetic's industry is trying to solve the problem by combining avobenzone with other UV filters that enhance its stability (like octocrylene, Tinosorb S or Ensulizole) or by encapsulating it and while both solutions help, neither is perfect. Interestingly, the combination of avobenzone with mineral sunscreens (that is titanium dioxide and zinc oxide) is not a good idea. In the US, it is flat out prohibited as avobenzone becomes unstable when combined with mineral sunscreens.
As for safety, avobenzone has a pretty good safety profile. It counts as non-irritating, and unlike some other chemical sunscreens, it shows no estrogenic effect. The maximum concentration of avobenzone permitted is 5% in the EU and 3% in the US.
A chemical sunscreen agent that gives strong protection in the UVB (280-320nm) range with its peak protection at 306 nm. Its special property is that unlike most sunscreen agents, it is not oil but water soluble, so it is ideal to create light, oily skin compatible formulas. It is also fairly photostable and can be used to protect other less stable UV filters (like famous UVA blocker, avobenzone) in the formula. It is approved worldwide and can be used up to 4% in the US and up to 8% in the EU.
It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.
It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic.
Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).
It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.
Unless you live under a rock, you have probably heard of parabens. Until about 10 years ago they were the most commonly used preservatives, as they are non-irritating, very effective, and cheap.
Then 2004 came and a research paper came out that tested 20 human breast tumors and found parabens in all of them. This was before the era of social media (btw, it's the year Facebook was founded) but this research still managed to go viral and caused parabens to become the evil, cancer-causing preservative in people's head.
Cosmetic companies do want to do what we want to buy and as we did not want to buy products, containing parabens anymore, they started to use alternatives, like the current IT-preservative, phenoxyethanol. It's much easier to replace parabens than trying to go into lengthy explanations about why the 2004 research is misunderstood and how there are lots of data showing that parabens are totally ok.
As people got so interested, the FDA wrote a little article about parabens stating, " (the)FDA believes that at the present time there is no reason for consumers to be concerned about the use of cosmetics containing parabens."
We think the above is pretty much the gist of the topic but if you feel like reading about parabens all day today, here is a handy list for you to get you started:
- Parabens on Wikipedia
- The perils of parabens by cosmetic chemist Perry Romanowski on the great The Beauty Brains blog
- Spotlight on parabens by Nicki Zevola on the Futerederm blog
- Fact-Check Friday: What’s The Deal with Parabens in Cosmetics? on the great LabMuffin blog
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