Follow us on our new Insta page »
Ion Moisturizing Shampoo

Ion
Moisturizing Shampoo

Ion™ moisturizing provides powerful rehydration for dry hair. Gently cleanses while strengthening and conditioning dry, damaged or chemically-treated hair. Increases softness and shine, reduces breakage and gives hair a more healthy appearance.
Uploaded by: mckxnzii on

Ion Moisturizing Shampoo
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: surfactant/cleansing

A mild and non-drying cleanser that gives skin a nice and soft after-feel. It also has great foaming properties, comes from coconuts and it's biodegradable. 

What-it-does: surfactant/cleansing

Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. 

Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. 

We don't have description for this ingredient yet.

A so-called diester created from two stearic acid molecules and an ethylene glycol molecule. Its main thing is being an opacifier and pearling agent in cleansing products making them white and glossy. It can also give body to creams and emulsions.

Fragrance - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

What-it-does: viscosity controlling

A big polymer molecule that has a bunch of different versions and thus different uses. It can act as a film former,  as thickening agent, or it can increase the water-resistance in sunscreens. It is also used to entrap pigments/inorganic sunscreens within a micron size matrix for even coverage and easy application.

What-it-does: viscosity controlling

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.

What-it-does: preservative

A controversial preservative that has formaldehyde-releasing properties. It works great against bacteria and also has mild fungicide abilities. 

Cosmetic chemist, Colin wrote a great article about formaldehyde and DMDM Hydantoin.  He writes that formaldehyde is the perfect example of "the dose makes the poison" principle. It's a natural stuff that can also be found in fresh fruits and vegetables, and eating it in tiny amounts is totally ok. However, in larger amounts (according to Wikipedia 30 mL of a solution containing 37% formaldehyde) it's deadly. 

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: chelating

A handy helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

What-it-does: emollient

A modified dimethicone-type silicone molecule that also contains amino-groups. Having amino-groups means that Amodimethicone also has Nitrogen in its molecule that likes to have a positive charge. Positively charged (or quaternised) molecules are substantive to skin and hair as those are negatively charged surfaces and are excellent film formers. Amodiemthcone is no exception and it is especially recommended for hair-care products for its long-lasting hair conditioning benefits.

We don't have description for this ingredient yet.

Also-called: Argan Oil | What-it-does: antioxidant, emollient

When it comes to cosmetic oils and hype, argan oil is for sure leading the way. Dubbed as the "liquid gold of Morocco", we have to admit we have some trouble determining why this oil enjoys such a special miracle status. Not that it's not good, it is good, even great but reading the research about argan and a bunch of other plant oils we just do not see the big, unique differentiating factor (though that might be our fault not reading enough, obvs.)

So, argan oil comes from the kernel of the argan fruit that comes from the argan tree that grows only in Morocco. The tree is slow growing and getting the oil is a hard job. The traditional process is that the ripe argan fruits fall from the tree, then goats eat them up and poop out the seeds. The seeds are collected and smashed with a stone to get the kernels inside. This part is the hard one as the seeds have extremely hard shells. Once the kernels are obtained, the oil is pressed out from them (the kernels contain about 50% oil).

Also-called: Coconut Oil | What-it-does: emollient, perfuming | Irritancy: 0 | Comedogenicity: 4

There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. 

We will talk here about the latter two and see why we might want to smear it all over ourselves. Chemically speaking, coconut oil has a unique fatty acid profile. Unlike many plant oils that mostly contain unsaturated fatty acids (fatty acids with double bonds and kinky structure such as linoleic or oleic), coconut oil is mostly saturated (fatty acids with single bonds only) and its most important fatty acid is Lauric Acid (about 50%).  Saturated fatty acids have a linear structure that can stack nice and tight and hence they are normally solid at room temperature. Coconut oil melts around 25 °C so it is solid in the tub but melts on contact with the skin. 

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. Its strong point is being effective against yeasts and molds, and as a nice bonus seems to be non-comedogenic as well.

It is safe in concentrations of less than 0.1% but is acutely toxic when inhaled, so it's not the proper preservative choice for aerosol formulas like hairsprays. Used at 0.1%, Iodopropynyl Butylcarbamate has an extremely low rate of skin-irritation when applied directly for 24 hours (around 0.1% of 4,883 participants) and after 48 hours that figure was 0.5%, so it counts as mild and safe unless your skin is super-duper sensitive.

We don't have description for this ingredient yet.

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: emulsifying

We don't have description for this ingredient yet.

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

What-it-does: solvent

It's a neat helper ingredient that gives emolliency, solvency, and slip to the cosmetic formulas. 

What-it-does: perfuming

It’s a common fragrance ingredient that has a light floral smell.  It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does surfactant/cleansing
A mild and non-drying cleanser that gives skin a nice and soft after-feel. It also has great foaming properties, comes from coconuts and it's biodegradable. 
what‑it‑does surfactant/cleansing
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. Number one reason for its popularity has to do with bubbles. [more]
what‑it‑does surfactant/cleansing | viscosity controlling | emulsifying
what‑it‑does emollient | emulsifying | viscosity controlling
A so-called diester created from two stearic acid molecules and an ethylene glycol molecule. Its main thing is being an opacifier and pearling agent in cleansing products making them white and glossy. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
what‑it‑does viscosity controlling
A big polymer molecule that has a bunch of different versions and thus different uses. It can act as a film former,  as a thickening agent, or it can increase the water-resistance in sunscreens. [more]
what‑it‑does viscosity controlling
A cellulose derived polymer that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner.
what‑it‑does preservative
A controversial preservative that has formaldehyde-releasing properties. It works great against bacteria and also has mild fungicide abilities.  [more]
what‑it‑does buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does chelating
A helper ingredient that helps to neutralize the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.
what‑it‑does emollient
A modified dimethicone-type silicone molecule that also contains amino-groups. Having amino-groups means that Amodimethicone also has Nitrogen in its molecule that likes to have a positive charge. [more]
what‑it‑does antioxidant | emollient
Argan oil - the "liquid gold of Morocco" that contains 80% unsaturated fatty acids (oleic and linoleic mainly), and antioxidant vitamin E and phenols. It's highly nourishing and moisturizing both for skin and hair. [more]
what‑it‑does emollient | perfuming
irritancy, com. 0, 4
There is definitely some craze going on for coconut oil both in the healthy eating space (often claimed to be the healthiest oil to cook with but this is a topic for another site) and in the skin and hair care space. We will talk here about the latter two and see why we might want to smear it all over ourselves. [more]
what‑it‑does preservative
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. Its strong point is being effective against yeasts and molds, and as a nice bonus seems to be non-comedogenic as well.It is safe in concentrations of less than 0.1% but is acutely toxic when inhaled, so it's not the proper preservative choice for aerosol formulas like hairsprays. [more]
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does emulsifying
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]
what‑it‑does solvent
It's a neat helper ingredient that gives emolliency, solvency, and slip to the cosmetic formulas.  [more]
what‑it‑does perfuming
It’s a common fragrance ingredient that has a light floral smell.  It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” [more]
what‑it‑does perfuming
A super common fragrance ingredient that can be found among others in lavender, ylang-ylang, bergamot or jasmine. The downside of it is that it oxidises on air exposure and might become allergenic. [more]