
Wet n Wild
Photo Focus Face Primer Dewy
Uploaded on 01/03/2020
Infused with Vitamin E, this lightweight formula helps smooth your
skin for an even makeup application. The primer is infused with pearl pigments to add dimension for that glow-from-within look.
Wet n Wild
Photo Focus Primer Matte
Uploaded on 01/03/2020
The key ingredient in this miracle primer is white sapphire,
formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion.
Ingredients
| what‑it‑does | solvent |
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products.
[more]
| what‑it‑does | emollient | solvent |
A clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient and gives a nice, non-oily light skin-feel.
[more]
| what‑it‑does | emollient |
| irritancy, com. | 0, 1 |
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment.
[more]
| what‑it‑does | viscosity controlling |
A white powdery thing that can mattify the skin and thicken up cosmetic products.
[more]
Porous spherical microbeads that can give an elegant silky texture to the products. They are also used to scatter light to reduce the look of fine lines on the skin, as well as to absorb excess oil and give a matt finish.
| what‑it‑does | viscosity controlling |
A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products.
[more]
| what‑it‑does | moisturizer/humectant | solvent |
| irritancy, com. | 0, 1 |
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products.
[more]
| what‑it‑does | surfactant/cleansing |
A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.
| what‑it‑does | preservative |
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide.
[more]
| what‑it‑does | buffering |
| irritancy, com. | 0, 2 |
Helps to set the pH of a cosmetic formulation to be right. It’s very alkaline.
[more]
| what‑it‑does | viscosity controlling |
| irritancy, com. | 0, 1 |
A handy white powder that magically converts a liquid into a nice gel formula.
[more]
| what‑it‑does | preservative | antimicrobial/antibacterial |
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast.
[more]
| what‑it‑does | moisturizer/humectant | emollient |
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives.
[more]
| what‑it‑does | viscosity controlling | abrasive/scrub |
A multi-functional helper ingredient that's used mainly as a pigment carrier helping pigments in mineral sunscreens and color cosmetics to flow freely and evenly and not to clump.
[more]
| what‑it‑does | solvent | emulsifying | perfuming | surfactant/cleansing |
| irritancy, com. | 0-1, 0-2 |
Similar to other glycols, it's a helper ingredient used as a solvent, or to thin out thick formulas and make them more nicely spreadable.
Hexylene Glycol is also part a preservative blend named Lexgard®
[more]
| what‑it‑does | preservative |
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.
[more]
| what‑it‑does | viscosity controlling |
A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants.
[more]
| what‑it‑does | antioxidant | skin brightening |
A stable form of Vitamin C, whose strong point is skin-brightening. It might also have antioxidant, anti-inflammatory and collagen boosting abilities.
[more]
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health.
[more]
| what‑it‑does | emollient |
| irritancy, com. | 0, 2-4 |
A super common, medium-spreading emollient ester that gives richness to the formula and a mild feel during rubout.
[more]
| what‑it‑does | viscosity controlling |
Synthetic Fluorphlogopite is the synthetic version of the super commonly used mineral, Mica. The advantage of being synthetic is that it has a more consistent quality, fewer impurities and an even lower heavy metal content than Mica (not that Mica's heavy metal content is high).
[more]
| what‑it‑does | emollient |
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy.
[more]
A helper ingredient that usually comes to the formula coupled with PEG-40 Hydrogenated Castor Oil. The two together work as surfactants and oil solubilizers.
[more]
| what‑it‑does | soothing | moisturizer/humectant |
| irritancy, com. | 0, 0 |
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties.
[more]
| what‑it‑does | solvent | moisturizer/humectant |
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula.
[more]
| what‑it‑does | emulsifying | surfactant/cleansing |
A mildly viscous, amber-colored liquid that works as an emulsifier and surfactant.
[more]
| what‑it‑does | antioxidant |
| irritancy, com. | 0, 0 |
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin.
[more]
| what‑it‑does | chelating |
A chelating agent that helps to preserve cosmetic products by neutralizing the metal ions (especially iron) in the formula (that usually get into there from water).
[more]
| what‑it‑does | buffering |
Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.
[more]
| what‑it‑does | chelating |
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.
[more]
| what‑it‑does | soothing | moisturizer/humectant |
The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell.
It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it'
[more]
| what‑it‑does | colorant | abrasive/scrub | viscosity controlling |
Far from the tin cans you find in the supermarket, Tin Oxide is mostly used when dealing with so-called effect pigments, tricky composite pigments that can do color travel (change color depending on the viewing angle) or give multiple color effect.
It's often found alongside Mica (as a base material) and Titanium Dioxide (as a coating) to give a glossy, pearlescent effect.
[more]
| what‑it‑does | colorant |
| irritancy, com. | 0, 0 |
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
| what‑it‑does | colorant |
| irritancy, com. | 0, 0 |
Iron Oxide - a super common colorant with the color red.
[more]
| what‑it‑does | colorant |
| irritancy, com. | 0, 0 |
CI 77499 or Iron Oxide is a super common colorant with the color black.
[more]