Whitelab

Exfoliating Toner

• It's a helper ingredient that improves the freeze-thaw stability of products
• It's also a solvent, humectant and to some extent a penetration enhancer
• It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)

• A multi-functional skincare superstar with several proven benefits for the skin
• Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration
• Fades brown spots alone or in combination with amino sugar, acetyl glucosamine
• Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration
• Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis

• It's one of the gold standard ingredients for treating problem skin
• It can exfoliate skin both on the surface and in the pores
• It's a potent anti-inflammatory agent
• It's more effective for treating blackheads than acne
• For acne combine it with antibacterial agents like benzoyl peroxide or azelaic acid

• It’s the most researched AHA with the most proven skin benefits
• It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
• It can help skin’s own collagen production that results in firmer, younger skin
• It can fade brown spots caused by sun damage or PIH
• Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
• Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
• Slight stinging or burning with a stronger AHA product is normal
• If your skin is very sensitive, rosacea prone choose rather a BHA or PHA product

You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea, the Middle East, central and southern Russia. It's sweet and yellow and not only used for licorice all sorts but it's also a skincare superstar thanks to two magic properties:

Nr. 1 magic property is that it has skin-lightening or to say it another way depigmenting properties. The most active part is called glabridin. The topical application (meaning when you put it on your face) of 0.5% glabridin was shown to inhibit UVB caused pigmentation of guinea pigs. Another study even suggested that licorice is more effective than the gold standard skin-lightening agent hydroquinone. All in all, licorice is considered to be one of the safest skin lightening agents with the fewest side effects.

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• A natural moisturizer that’s also in our skin
• A super common, safe, effective and cheap molecule used for more than 50 years
• Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
• Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
• High-glycerin moisturizers are awesome for treating severely dry skin

Lactobionic acid is the brother or maybe the sister of gluconolactone. Usually, it’s called a PHA, though some studies call it bionic acid or aldobionic acid. Not that this matters too much. What matters is that it’s similarly awesome to gluconolactone. So go read about gluconolactone to get the idea.

In a nutshell,  it’s a next generation AHA, with almost all the benefits and more and without the irritation. It gently lifts off dead skin cells and makes your skin smooth and even. It moisturizes and helps the skin barrier. Can be used on sensitive skin too or post cosmetic procedure.  In the long run, it has anti-aging benefits (though a tad less than AHAs), and it’s even an antioxidant.  

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Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. 

It's not only soothing but it' also skin-softening and protecting and can promote wound healing.

A mildly viscous, amber-colored liquid with fatty odor, made from Castor Oil and polyethylene glycol (PEG).

If it were a person, we’d say, it’s agile, diligent & multifunctional. It’s mostly used as an emulsifier and surfactant but most often it is used to solubilize fragrances into water-based formulas.

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

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