The Ordinary Serum Foundation
The Ordinary

Serum Foundation

Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel.
Uploaded by: dariak on 25/07/2017

Ingredients overview

Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Aqua (Water)
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Caprylyl Methicone
what‑it‑does emollient
A light and volatile silicone fluid that has excellent spreadability and leaves a light, silky and smooth feel on the skin. [more]
,
Coconut Alkanes
what‑it‑does emollient | solvent
A volatile naturally derived vegetable alkane coming from renewable sources. It works as an emollient that gives smooth skin feel. [more]
,
Methyl Methacrylate Crosspolymer
Porous spherical microbeads that can give an elegant silky texture to the products. They are also used to scatter light to reduce the look of fine lines on the skin, as well as to absorb excess oil and give a matt finish. 
,
Trimethylsiloxysilicate
what‑it‑does emollient
A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 
,
Peg-9 Polydimethylsiloxyethyl Dimethicone
what‑it‑does emulsifying
A silicone emulsifier that helps water to mix nicely with silicone oils.
,
Coco Caprylate/Caprate
what‑it‑does emollient
An emollient ester that leaves a silky finish on the skin and increases the hydrating power of the formula. [more]
,
Dimethicone/Peg-10/15 Crosspolymer
what‑it‑does emulsifying
A PEG-modified self-emulsifying crosslinked silicone elastomer surfactant that helps water to mix nicely with silicone oils, aka a water in silicone emulsifier. [more]
, [more]
Cetyl Diglyceryl Tris[Trimethylsiloxy]Silylethyl Dimethicone
what‑it‑does surfactant/cleansing
,
Dipropylene Glycol
what‑it‑does solvent | viscosity controlling
A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. 
,
Tocopherol
what‑it‑does antioxidant
irritancy, com. 2 2
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
,
Polyglyceryl-3 Diisostearate
what‑it‑does emulsifying
A natural emulsifier that brings a soft and powdery feel to the formula. It's also very gentle and is recommended for sensitive or baby skin products.
,
Polyglyceryl-3 Polyricinoleate
what‑it‑does emulsifying | viscosity controlling
A plant based ingredient that helps water to mix with oil (aka W/O emulsifier).  It's especially good for soft to low-viscosity water-in-oil emulsions with non-greasy, pleasant skin feel like lip balms or thick body butters.
,
Polyglyceryl-4 Isostearate
what‑it‑does emulsifying
,
Disteardimonium Hectorite
what‑it‑does viscosity controlling
An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. [more]
,
Hectorite
what‑it‑does viscosity controlling
,
Sodium Chloride
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt. It’s a common little helper ingredient in cosmetics that helps to increase the volume of a product (bulking), to disguise any unpleasant smell (masking) or to thicken up a formula (viscosity controlling). [more]
,
Hexyl Laurate
what‑it‑does emollient
A fast spreading emollient ester (hexyl alcohol + lauric acid) that's used in water in oil emulsions or in water-free formulas. It gives a light skin feel. 
,
Dimethicone/Vinyl Dimethicone Crosspolymer
what‑it‑does viscosity controlling
A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products. [more]
,
Peg-10 Dimethicone
what‑it‑does emulsifying
A silicone emulsifier that helps water and silicone oils to mix nicely together. [more]
,
Stearic Acid
what‑it‑does emulsifying | emollient | viscosity controlling
irritancy, com. 0 2
A common multi-tasker fatty acid that works as an emollient, emulsifier and thickener. [more]
,
Alumina
what‑it‑does viscosity controlling
A multi-functional helper ingredient that's used mainly as a pigment carrier helping pigments in mineral sunscreens and color cosmetics to flow freely and evenly and not to clump. [more]
,
Trisodium Ethylenediamine Disuccinate
what‑it‑does chelating
A helper ingredient that helps to neutralize the metal ions in the formula (they usually come from water) so it stays nice longer. [more]
,
Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
,
Chlorphenesin
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
,
Titanium Dioxide (Ci 77891)
what‑it‑does sunscreen
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]
,
Iron Oxides (Ci 77491/Ci 77492/Ci 77499)
what‑it‑does colorant
A mix of red, yellow and black iron oxide. [more]
,
Tin Oxide
what‑it‑does colorant
Far from the tin cans you find in the supermarket, Tin Oxide is mostly used when dealing with so-called effect pigments, tricky composite pigments that can do color travel (change color depending on the viewing angle) or give multiple color effect. It's often found alongside Mica (as a base material) and Titanium Dioxide (as a coating) to give a glossy, pearlescent effect. [more]
,
Aluminum Hydroxide
what‑it‑does emollient | moisturizer/humectant | viscosity controlling
Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. [more]
,
Bismuth Oxychloride (Ci 77163)
what‑it‑does colorant
,
Mica
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
,
Triethoxycaprylylsilane
A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  [more]
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Highlights

Key Ingredients

Antioxidant: Tocopherol
what‑it‑does antioxidant
irritancy, com. 2 2
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]
Sunscreen: Titanium Dioxide (Ci 77891)
what‑it‑does sunscreen
A physical/inorganic sunscreen with pretty broad spectrum (UVB and UVA II, less good at UVA I) protection and good stability. Might leave some whitish tint on the skin, though. [more]

Show all ingredients by function

Other Ingredients

Antimicrobial/antibacterial: Chlorphenesin
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
Chelating: Trisodium Ethylenediamine Disuccinate
what‑it‑does chelating
A helper ingredient that helps to neutralize the metal ions in the formula (they usually come from water) so it stays nice longer. [more]
Colorant: Iron Oxides (Ci 77491/Ci 77492/Ci 77499)
what‑it‑does colorant
A mix of red, yellow and black iron oxide. [more]
,
Tin Oxide
what‑it‑does colorant
Far from the tin cans you find in the supermarket, Tin Oxide is mostly used when dealing with so-called effect pigments, tricky composite pigments that can do color travel (change color depending on the viewing angle) or give multiple color effect. It's often found alongside Mica (as a base material) and Titanium Dioxide (as a coating) to give a glossy, pearlescent effect. [more]
,
Bismuth Oxychloride (Ci 77163)
what‑it‑does colorant
Emollient: Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Caprylyl Methicone
what‑it‑does emollient
A light and volatile silicone fluid that has excellent spreadability and leaves a light, silky and smooth feel on the skin. [more]
,
Coconut Alkanes
what‑it‑does emollient | solvent
A volatile naturally derived vegetable alkane coming from renewable sources. It works as an emollient that gives smooth skin feel. [more]
,
Trimethylsiloxysilicate
what‑it‑does emollient
A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 
,
Coco Caprylate/Caprate
what‑it‑does emollient
An emollient ester that leaves a silky finish on the skin and increases the hydrating power of the formula. [more]
,
Hexyl Laurate
what‑it‑does emollient
A fast spreading emollient ester (hexyl alcohol + lauric acid) that's used in water in oil emulsions or in water-free formulas. It gives a light skin feel. 
,
Stearic Acid
what‑it‑does emulsifying | emollient | viscosity controlling
irritancy, com. 0 2
A common multi-tasker fatty acid that works as an emollient, emulsifier and thickener. [more]
,
Aluminum Hydroxide
what‑it‑does emollient | moisturizer/humectant | viscosity controlling
Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. [more]
Emulsifying: Peg-9 Polydimethylsiloxyethyl Dimethicone
what‑it‑does emulsifying
A silicone emulsifier that helps water to mix nicely with silicone oils.
,
Dimethicone/Peg-10/15 Crosspolymer
what‑it‑does emulsifying
A PEG-modified self-emulsifying crosslinked silicone elastomer surfactant that helps water to mix nicely with silicone oils, aka a water in silicone emulsifier. [more]
,
Polyglyceryl-3 Diisostearate
what‑it‑does emulsifying
A natural emulsifier that brings a soft and powdery feel to the formula. It's also very gentle and is recommended for sensitive or baby skin products.
,
Polyglyceryl-3 Polyricinoleate
what‑it‑does emulsifying | viscosity controlling
A plant based ingredient that helps water to mix with oil (aka W/O emulsifier).  It's especially good for soft to low-viscosity water-in-oil emulsions with non-greasy, pleasant skin feel like lip balms or thick body butters.
,
Polyglyceryl-4 Isostearate
what‑it‑does emulsifying
,
Peg-10 Dimethicone
what‑it‑does emulsifying
A silicone emulsifier that helps water and silicone oils to mix nicely together. [more]
,
Stearic Acid
what‑it‑does emulsifying | emollient | viscosity controlling
irritancy, com. 0 2
A common multi-tasker fatty acid that works as an emollient, emulsifier and thickener. [more]
Moisturizer/humectant: Aluminum Hydroxide
what‑it‑does emollient | moisturizer/humectant | viscosity controlling
Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. [more]
Preservative: Phenoxyethanol
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
,
Chlorphenesin
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
Solvent: Cyclopentasiloxane
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
,
Aqua (Water)
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
,
Coconut Alkanes
what‑it‑does emollient | solvent
A volatile naturally derived vegetable alkane coming from renewable sources. It works as an emollient that gives smooth skin feel. [more]
,
Dipropylene Glycol
what‑it‑does solvent | viscosity controlling
A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. 
Viscosity controlling: Dipropylene Glycol
what‑it‑does solvent | viscosity controlling
A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. 
,
Polyglyceryl-3 Polyricinoleate
what‑it‑does emulsifying | viscosity controlling
A plant based ingredient that helps water to mix with oil (aka W/O emulsifier).  It's especially good for soft to low-viscosity water-in-oil emulsions with non-greasy, pleasant skin feel like lip balms or thick body butters.
,
Disteardimonium Hectorite
what‑it‑does viscosity controlling
An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. [more]
,
Hectorite
what‑it‑does viscosity controlling
,
Sodium Chloride
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt. It’s a common little helper ingredient in cosmetics that helps to increase the volume of a product (bulking), to disguise any unpleasant smell (masking) or to thicken up a formula (viscosity controlling). [more]
,
Dimethicone/Vinyl Dimethicone Crosspolymer
what‑it‑does viscosity controlling
A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products. [more]
,
Stearic Acid
what‑it‑does emulsifying | emollient | viscosity controlling
irritancy, com. 0 2
A common multi-tasker fatty acid that works as an emollient, emulsifier and thickener. [more]
,
Alumina
what‑it‑does viscosity controlling
A multi-functional helper ingredient that's used mainly as a pigment carrier helping pigments in mineral sunscreens and color cosmetics to flow freely and evenly and not to clump. [more]
,
Aluminum Hydroxide
what‑it‑does emollient | moisturizer/humectant | viscosity controlling
Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. [more]

Ingredients explained

What-it-does: emollient, solvent

A super commonly used 5 unit long, cyclic structured silicone that is water-thin and does not stay on the skin but evaporates from it (called volatile silicone). Similar to other silicones, it gives skin and hair a silky, smooth feel

It's often combined with the non-volatile (aka stays on the skin) dimethicone as the two together form a water-resistant, breathable protective barrier on the skin without a negative tacky feel.

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

What-it-does: emollient

A clear, colorless, low viscosity, volatile (does not absorb into the skin but rather evaporates from it) silicone fluid that has excellent spreadability and leaves a light, silky and smooth feel on the skin.

According to manufacturer info, its big advantage is that it's compatible both with other silicones and with natural plant oils, so it's a great ingredient to formulate products with good-sounding, consumer-pleasing vegetable oils but still maintain a cosmetically elegant, non-greasy and non-tacky feel.

What-it-does: emollient, solvent

A volatile (something that does not absorb into the skin but evaporates from it), naturally derived vegetable alkane coming from renewable sources. It works as an emollient that gives smooth skin feel.

It's often combined with another emollient called Coco-Caprylate/Caprate and the two together can serve as a great replacement for some volatile silicones, like Cyclopentasiloxane

What-it-does: absorbent/mattifier

Porous spherical microbeads (tiny little balls) that can give an elegant silky texture to the products. They are also used to scatter light to reduce the look of fine lines on the skin, as well as to absorb excess oil and give a matt finish. 

What-it-does: emollient

A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 

What-it-does: emulsifying

A silicone emulsifier that helps water to mix nicely with silicone oils (aka water-in-silicone emulsifier). 

What-it-does: emollient

An emollient ester that leaves a silky finish on the skin and increases the hydrating power of the formula.

In makeup products, it can counteract the drying effect of long-wear or waterproof formulas, and it also works great in shaving products to improve razor glide. 

What-it-does: emulsifying

A PEG-modified self-emulsifying crosslinked silicone elastomer surfactant that helps water to mix nicely with silicone oils, aka a water in silicone emulsifier. It creates highly stable micelle structures that break upon application of the product so it is ideal for  “water drop” like cream formulations.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. 

Tocopherol - superstar
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 2 | Comedogenicity: 2
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

What-it-does: emulsifying

A natural emulsifier that brings a soft and powdery feel to the formula. It's also very gentle and is recommended for sensitive or baby skin products.

A plant based ingredient that helps water to mix with oil (aka W/O emulsifier).  It's especially good for soft to low-viscosity water-in-oil emulsions with non-greasy, pleasant skin feel like lip balms or thick body butters.

What-it-does: emulsifying

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.

It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. According to the manufacturer info, it is a real multi-tasker, including the ability to prevent pigments settling during storage, stabilizing a formula for longercreating a light and smooth skin feel and enhancing the water-resistance of sunscreen formulas
 

We don't have description for this ingredient yet.

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

It’s a common little helper ingredient in cosmetics that helps to increase the volume of a product (bulking), to disguise any unpleasant smell (masking) or to thicken up a formula (viscosity controlling). Sometimes it’s also used as a scrub.

What-it-does: emollient

A fast spreading emollient ester (hexyl alcohol + lauric acid) that's used in water in oil emulsions or in water-free formulas. It gives a light skin feel. 

What-it-does: viscosity controlling

A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products. It also has some oil and sebum absorption capabilities. 

What-it-does: emulsifying

A silicone emulsifier that helps water and silicone oils to mix nicely together. It can also be used together with plant oil + silicone oil mixtures. 

What-it-does: emulsifying, emollient, viscosity controlling | Irritancy: 0 | Comedogenicity: 2

A common multi-tasker fatty acid. It helps water and oil to mix (emulsifier), it makes your skin feel smooth (emollient) and can help to thicken up products.

Also-called: Aluminum Oxide, Al2O3 | What-it-does: viscosity controlling, absorbent/mattifier

A multi-functional helper ingredient that's used mainly as a pigment carrier.  The pigment can be an inorganic sunscreen (such as titanium dioxide) or a colorant that is blended with alumina platelets and then often coated with some kind of silicone (such as triethoxycaprylylsilane). This special treatment enables pigments to be evenly dispersed in the formula and to be spread out easily and evenly upon application. It is super useful both for mineral sunscreens as well as for makeup products. 

Other than that, alumina can also be used as an absorbent (sometimes combined with the mattifying powder called polymethylsilsesquioxane), a viscosity controlling or an opacifying (reduces the transparency of the formula) agent.

Also-called: EDDS | What-it-does: chelating

A helper ingredient that helps to neutralize the metal ions in the formula (they usually come from water) so it stays nice longer. The special property of this particular ingredient is that it's more effective against more problematic ions, like Cu (copper) and Fe (iron) compared to less problematic ones like Ca (calcium)  and Mg (magnesium).

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

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Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. It's often combined with IT-preservative, phenoxyethanol.

What-it-does: sunscreen

Titanium Dioxide is one of the two members of the elite sunscreen group called physical sunscreens (or inorganic sunscreens if you’re a science geek and want to be precise).

Traditionally, UV-filters are categorized as either chemical or physical. The big difference is supposed to be that chemical agents absorb UV-light while physical agents reflect it like a bunch of mini umbrellas on top of the skin. While this categorization is easy and logical it turns out it's not true. A recent, 2016 study shows that inorganic sunscreens work mostly by absorption, just like chemical filters, and only a little bit by reflection (they do reflect the light in the visible spectrum, but mostly absorb in the UV spectrum).

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Anyway, it doesn't matter if it reflects or absorbs, Titanium Dioxide is a pretty awesome sunscreen agent for two main reasons: it gives a nice broad spectrum coverage and it's highly stable. Its protection is very good between 290 - 350 nm (UVB and UVA II range), and less good at 350-400 nm (UVA I) range. Regular sized Titanium Dioxide also has a great safety profile, it's non-irritating and is pretty much free from any health concerns (like estrogenic effect worries with some chemical filters).

The disadvantage of Titanium Dioxide is that it's not cosmetically elegant, meaning it's a white, "unspreadable" mess. Sunscreens containing Titanium Dioxide are often hard to spread on the skin and they leave a disturbing whitish tint. The cosmetic industry is, of course, really trying to solve this problem and the best solution so far is using nanoparticles. The itsy-bitsy Nano-sized particles improve both spreadability and reduce the whitish tint a lot, but unfortunately, it also introduces new health concerns. 

The main concern with nanoparticles is that they are so tiny that they are absorbed into the skin more than we want them (ideally sunscreen should remain on the surface of the skin). Once absorbed they might form unwanted complexes with proteins and they might promote the formation of evil free radicals. But do not panic, these are concerns under investigation. A 2009 review article about the safety of nanoparticles summarizes this, "to date, in-vivo and in-vitro studies have not demonstrated percutaneous penetration of nanosized particles in titanium dioxide and zinc oxide sunscreens". The English translation is, so far it looks like sunscreens with nanoparticles do stay on the surface of the skin where they should be.  

All in all, Titanium Dioxide is a famous sunscreen agent and for good reason, it gives broad spectrum UV protection (best at UVB and UVA II), it's highly stable, and it has a good safety profile. It's definitely one of the best UV-filter agents we have today, especially in the US where new-generation Tinosorb filters are not (yet) approved. 

Also-called: Ci 77491/77492/77499 | What-it-does: colorant

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

Also-called: CI 77861, Tin Dioxide | What-it-does: colorant

Far from the tin cans you find in the supermarket, Tin Oxide is mostly used when dealing with so-called effect pigments, tricky composite pigments that can do color travel (change color depending on the viewing angle) or give multiple color effect. 

It's often found alongside Mica (as a base material) and Titanium Dioxide (as a coating) to give a glossy, pearlescent effect. Together, they make up a trademarked technology called RonaFlair Blanace from the German manufacturer Merck. According to their info, this combination can balance out undesirable tones in the skin, making it a popular choice for brightening products and highlighters.

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Other than that, CosIng (the official EU INCI database) list its uses as also including being a bulking agent (to increase the volume of products), as well as a physical exfoliant or an opacifying agent, but being part of composite effect pigments seems to be a much more common use case. 

Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.

However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. Specifically, it protects our skin from the harmful effects of nasty Reactive Oxygen Species (free radicals derived from oxygen such as Superoxide and Hydrogen Peroxide) generated when Titanium Dioxide is exposed to UV light. Btw, chlorine in swimming pool water depletes this protective coating, so one more reason to reapply your sunscreen after a dip in the pool on holiday.

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Other than that, Aluminum Hydroxide also often shows up in composite pigment technologies where it is used the other way around (as the base material and not as the coating material) and helps to achieve higher color coverage with less pigment

Also-called: Bismuth Oxychloride | What-it-does: colorant

We don't have description for this ingredient yet.

Also-called: CI 77019

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. Popular both in makeup and in skin care products. 

A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  The coating helps to stabilize pigments in the formulas and also helps them to spread easily and evenly on the skin. 

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