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Rimmel London Wonder'Serum Revitalising Serum For Lashes And Brows

Wonder'Serum Revitalising Serum For Lashes And Brows

Clinically tested conditioning lash and brow serum. Thicker, fuller and stronger lashes within 4 weeks. Lash boosting complex infused with bamboo extract and castor oil gives strength to lashes and reduces lash fall-out and breakage over time.
Uploaded by: guboguba on

Highlights

#fragrance & essentialoil-free
Fragrance and Essential Oil Free

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua/Water/Eau solvent
Cera Alba/Beeswax/Cire D'Abeille emollient, viscosity controlling, emulsifying, perfuming 0, 0-2
Ammonium Acrylates Copolymer viscosity controlling
Propylene Glycol moisturizer/​humectant, solvent, viscosity controlling 0, 0
Vp/Eicosene Copolymer viscosity controlling
Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba emollient 0, 1
Cetyl Alcohol emollient, viscosity controlling 2, 2
Polysorbate 20 emulsifying, surfactant/​cleansing 0, 0
Ethylene/Acrylic Acid Copolymer
Alcohol Denat antimicrobial/​antibacterial, solvent, viscosity controlling icky
Potassium Cetyl Phosphate emulsifying, surfactant/​cleansing
Hydrogenated Palm Glycerides emollient, emulsifying, viscosity controlling
Styrene/Acrylates Copolymer
Stearic Acid emollient, viscosity controlling 0, 2-3
Phenoxyethanol preservative
Disodium Deceth-6 Sulfosuccinate surfactant/​cleansing
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Aminomethyl Propanediol buffering
Hectorite viscosity controlling
Laureth-30 surfactant/​cleansing, emulsifying
C11-15 Pareth-40 surfactant/​cleansing
C11-15 Pareth-7 emulsifying, surfactant/​cleansing
Hydroxyethylcellulose viscosity controlling
Tocopheryl Acetate antioxidant 0, 0
Argania Spinosa Kernel Oil antioxidant, emollient goodie
Disodium EDTA chelating
Sodium Dehydroacetate preservative
Caprylyl Glycol moisturizer/​humectant, emollient
Sodium Laureth-12 Sulfate surfactant/​cleansing
Hydrolyzed Collagen (Derived From Fish) emollient, moisturizer/​humectant goodie
Silica viscosity controlling
Pantolactone moisturizer/​humectant
Hydrolyzed Keratin moisturizer/​humectant
Sodium Sulfate viscosity controlling
Potassium Sorbate preservative
Sodium Benzoate preservative
Mica colorant
Iron Oxides (Ci 77491, Ci 77492, Ci 77499) colorant 0, 0
Titanium Dioxide (Ci 77891) colorant 0, 0
Ferric Ferrocyanide (Ci 77510) colorant
Carmine (Ci 75470) colorant 0, 0
Chromium Hydroxide Green (Ci 77289) colorant
Chromium Oxide Greens (Ci 77288) colorant
Ultramarines (Ci 77007) colorant 0, 0

Rimmel London Wonder'Serum Revitalising Serum For Lashes And Brows
Ingredients explained

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: Beeswax;Cera Alba | What-it-does: emollient, viscosity controlling, emulsifying, perfuming | Irritancy: 0 | Comedogenicity: 0-2

It's the yellow, solid stuff that you probably know from beeswax candles. It's a natural material produced by honey bees to build their honeycomb.

As for skincare, it's used as an emollient and thickening agent. It's super common in lip balms and lipsticks. 

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent, viscosity controlling | Irritancy: 0 | Comedogenicity: 0
  • It's a helper ingredient that improves the freeze-thaw stability of products
  • It's also a solvent, humectant and to some extent a penetration enhancer
  • It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
Read all the geeky details about Propylene Glycol here >>

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Also-called: Carnauba Wax;Copernicia Cerifera Wax | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

A vegetable wax coming from the leaves of the Brazilian tropical palm tree, Copernicia cerifera. Similar to other waxes, it is used to stabilize and give body to products, or to keep stick type formulas solid. It is the hardest natural wax with a high melting point (around 85C) and high gloss making it a great wax choice for lip products.

What-it-does: emollient, viscosity controlling, emulsion stabilising | Irritancy: 2 | Comedogenicity: 2

A so-called fatty (the good, non-drying kind of) alcohol that does all kinds of things in a skincare product: it makes your skin feel smooth and nice (emollient), helps to thicken up products and also helps water and oil to blend (emulsifier). Can be derived from coconut or palm kernel oil.

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 0

It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 

What-it-does: emulsion stabilising

We don't have description for this ingredient yet.

  • It's a super common and super debated skincare ingredient
  • It has several benefits: great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial
  • It can be very drying if it's in the first few ingredients on an ingredient list
  • Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion (read more in geeky details tab)
Read all the geeky details about Alcohol Denat. here >>

A white to beige powder that is described as the golden standard emulsifier for emulsions (oil+water mixtures) that are difficult to stabilize. It is especially popular in sunscreens as it can boost SPF protection and increase the water-resistance of the formula. 

We don't have description for this ingredient yet.

A film-forming polymer (big molecule from repeated subunits) to create water-resistant sunscreen formulas. It also improves the SPF value of sunscreen formulas (approx. 11-18% boost in SPF per 1% Styrene/Acrylates Copolymer). 

What-it-does: emollient, viscosity controlling | Irritancy: 0 | Comedogenicity: 2-3

A common multi-tasker fatty acid. It makes your skin feel nice and smooth (emollient), gives body to cream type products and helps to stabilize water and oil mixes (aka emulsions).

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

What-it-does: buffering

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: HEC | What-it-does: viscosity controlling, emulsion stabilising

A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants. It is compatible with most co-ingredients and gives a very good slip to the formulas. 

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Also-called: Argan Oil | What-it-does: antioxidant, emollient

When it comes to cosmetic oils and hype, argan oil is for sure leading the way. Dubbed as the "liquid gold of Morocco", we have to admit we have some trouble determining why this oil enjoys such a special miracle status. Not that it's not good, it is good, even great but reading the research about argan and a bunch of other plant oils we just do not see the big, unique differentiating factor (though that might be our fault not reading enough, obvs.)

So, argan oil comes from the kernel of the argan fruit that comes from the argan tree that grows only in Morocco. The tree is slow growing and getting the oil is a hard job. The traditional process is that the ripe argan fruits fall from the tree, then goats eat them up and poop out the seeds. The seeds are collected and smashed with a stone to get the kernels inside. This part is the hard one as the seeds have extremely hard shells. Once the kernels are obtained, the oil is pressed out from them (the kernels contain about 50% oil).

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

Also-called: Geogard 111S | What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria. 

It is Ecocert and Cosmos approved, and is popular in natural products. 

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

The chemically chopped up version of the big protein molecule, collagen. It is often derived from fish or bovine sources and works as a nice moisturizer and humectant that helps the skin to hold onto water.  

To understand a bit more what Hydrolyzed Collagen is, you have to know that proteins are large chains of amino acids connected with so-called peptide bonds. These bonds can be broken up when a water molecule is added and the resulting thing is a mix of shorter length amino acids, also called peptides. So Hydrolyzed Collagen is not really collagen, it is rather an undefined and varying mix of largish peptides. Based on a manufacturer's data, the whole, soluble collagen has an average molecular weight of 300 000 Da, while this chopped up mixture has an average MW of 12 000 Da (still pretty big). 

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

Also-called: Ci 77491/77492/77499 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

Also-called: Titanium Dioxide/Ci 77891;Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Also-called: Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide, Iron Blue;Ci 77510 | What-it-does: colorant

An inorganic (as in no carbon in its molecule) pigment that has a very intense, dark blue color. It is not permitted in lip products in the US, and only the version Ferric Ammonium Ferrocyanide is permitted in the EU. 

Also-called: Ci 75470 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Carmine is a natural pigment that gives a bright, strawberry red shade. It counts as a special snowflake as it is the only organic pink/red colorant permitted for use around the eye area in the US.

Outside of the US though, it is not that often used, as unlike most other colorants (that tend to be synthetic or if natural, plant-derived), Carmine is animal-derived and comes from an insect called Coccus cacti. This makes it both very expensive and excludes it from animal-friendly, vegan cosmetic products.  

Also-called: Chromium Oxide Green;Ci 77289 | What-it-does: colorant

An inorganic (as in no carbon in its molecule, it is Cr2O3X(OH), the hydrated version of this guy) pigment that gives blue-green shades. It is not permitted in lip products in the US. 

Also-called: Ci 77288 | What-it-does: colorant

An inorganic (as in no carbon in its molecule, it is Cr2O3) pigment that gives dull olive green shades. It is not permitted in lip products in the US. 

Also-called: Ci 77007 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | perfuming
irritancy, com. 0, 0-2
The yellow solid stuff produced by honey bees to build their honeycomb. As for skincare, it's used as an emollient and thickening agent. [more]
what‑it‑does viscosity controlling
what‑it‑does moisturizer/humectant | solvent | viscosity controlling
irritancy, com. 0, 0
A common glycol that improves the freeze-thaw stability of products. It's also a solvent, humectant and to some extent a penetration enhancer. [more]
what‑it‑does viscosity controlling
what‑it‑does emollient
irritancy, com. 0, 1
A vegetable wax coming from the leaves of the Brazilian tropical palm tree, Copernicia cerifera. Similar to other waxes, it is used to stabilize and give body to products. [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 2, 2
A fatty (the good, non-drying kind of) alcohol that makes your skin feel smooth and nice (emollient), helps to thicken up products and also helps water and oil to blend (emulsifier).
what‑it‑does emulsifying | surfactant/cleansing
irritancy, com. 0, 0
It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Alcohol with some additives to make it unconsumable. It is great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amounts, it can be very drying to the skin. [more]
what‑it‑does emulsifying | surfactant/cleansing
A white to beige powder that is the golden standard emulsifier for emulsions (oil+water mixtures) that are difficult to stabilize. [more]
what‑it‑does emollient | emulsifying | viscosity controlling
A film-forming polymer (big molecule from repeated subunits) to create water-resistant sunscreen formulas.  [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 0, 2-3
A common multi-tasker fatty acid that works as an emollient, thickener and emulsion stabilizer. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does surfactant/cleansing
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does buffering
what‑it‑does viscosity controlling
what‑it‑does surfactant/cleansing | emulsifying
what‑it‑does surfactant/cleansing
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does viscosity controlling
A nice little helper ingredient that can thicken up cosmetic products and create beautiful gel formulas. It's derived from cellulose, the major component of the cell wall of green plants. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does antioxidant | emollient
Argan oil - the "liquid gold of Morocco" that contains 80% unsaturated fatty acids (oleic and linoleic mainly), and antioxidant vitamin E and phenols. It's highly nourishing and moisturizing both for skin and hair. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does preservative
A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria.  It is Ecocert and Cosmos approved, and is popular in natural products.  [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does surfactant/cleansing
what‑it‑does emollient | moisturizer/humectant
The chemically chopped up version of the big protein molecule, collagen. It is often derived from fish or bovine sources and works as a nice moisturizer and humectant that helps the skin to hold onto water.   To understand a bit more what Hydrolyzed Collagen is, you have to know that proteins are large chains of amino acids connected with so-called peptide bonds. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does moisturizer/humectant
what‑it‑does moisturizer/humectant
what‑it‑does viscosity controlling
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does colorant
irritancy, com. 0, 0
A mix of red, yellow and black iron oxide. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does colorant
An inorganic (as in no carbon in its molecule) pigment that has a very intense, dark blue color. It is not permitted in lip products in the US, and only the version Ferric Ammonium Ferrocyanide is permitted in the EU.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
Carmine is a natural pigment that gives a bright, strawberry red shade. It counts as a special snowflake as it is the only organic pink/red colorant permitted for use around the eye area in the US. Outside of the US though, it is not that often used, as unlike most other colorants (that tend to be synthetic or if natural, plant-derived), Carmine  [more]
what‑it‑does colorant
An inorganic (as in no carbon in its molecule, it is Cr2O3X(OH), the hydrated version of this guy) pigment that gives blue-green shades. It is not permitted in lip products in the US.  [more]
what‑it‑does colorant
An inorganic (as in no carbon in its molecule, it is Cr2O3) pigment that gives dull olive green shades. It is not permitted in lip products in the US.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US. [more]