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Pure and Simple Hydration Serum

Hydration Serum

With its nutrient-rich formula, it will help recharge your skin at the cellular level with its soothing + hydrating properties.
Uploaded by: laurelkubes on

Pure and Simple Hydration Serum
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Also-called: LA, omega-6 fatty acid, 18:2 cis-9,12, Form of Vitamin F;Linoleic Acid | What-it-does: skin-identical ingredient, emollient, surfactant/cleansing

The famous omega-6 fatty acid, the mother of all ω-6 fatty acids in our body. It is a so-called polyunsaturated fatty acid meaning it has more than one (in this case two) double bonds and a somewhat kinky structure that makes LA and LA-rich oils a thin liquid.

It is also an essential fatty acid meaning our body cannot synthesize it and has to take it from food. This is not hard at all as plenty of nuts (such as flax, poppy or sesame seeds) and vegetable oils (such as sunflower or safflower) are rich in LA. The hard thing seems to be eating enough omega-3-s, more specifically eating a healthy ratio of omega-6 to omega-3, but that is a topic for a what-is-good-to-eat-site and not for us. 

We don't have description for this ingredient yet.

What-it-does: antioxidant, soothing

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

It's the chemically chopped up version of corn starch. According to manufacturer info it helps to keep formulas together (binding), and improves foam quality (makes nice, creamy foam :)). It's also a blend of poly- and monosaccharides and works as a skin moisturizer giving products a nice soft feel.

Also-called: Beet Root Extract | What-it-does: antioxidant, moisturizer/humectant

Beetroot is a beautifully colored vegetable that you probably know from the kitchen. As for skincare - according to manufacturer info - it works as a natural moisturizer that might be able to increase the concentration of NMFs (natural moisturizing factors) in the upper layer of the skin giving skin both immediate and longer term hydration. 

According to Paula's Choice, it's also a colorant and a source of antioxidants

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

Also-called: Sodium Alginate | What-it-does: viscosity controlling | Irritancy: 4 | Comedogenicity: 4

A large sugar molecule (aka polysaccharide) that's used as a gelling agent and comes from brown seaweed. 

Combined with calcium salts, it forms a rigid gel used in "rubber masks". 

A spray-dried or freeze-dried version of Aloe Leaf Juice. The point of both drying methods is to make water evaporate from the juice and leave just the "useful" components behind.

So the aloe powder has similar soothing, emollient and moisturizing properties as the juice. You can read a bit more about the juice here. 

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does skin-identical ingredient | emollient | surfactant/cleansing
The famous omega-6 fatty acid, the mother of all ω-6 fatty acids in our body. It is a so-called polyunsaturated fatty acid meaning it has more than one (in this case two) double bonds and a somewhat kinky structure that makes LA and LA-rich oils a thin liquid.It is also an essential fatty acid meaning our body cannot synthesize  [more]
what‑it‑does antioxidant | soothing
what‑it‑does moisturizer/humectant | viscosity controlling
Chemically chopped up version of corn starch - helps to keep formulas together (binding), and improves foam quality. It's also a skin moisturizer. [more]
what‑it‑does antioxidant | moisturizer/humectant
Beetroot is a natural moisturizer, colorant, and antioxidant. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
what‑it‑does viscosity controlling
irritancy, com. 4, 4
A large sugar molecule (aka polysaccharide) that's used as a gelling agent and comes from brown seaweed. Combined with calcium salts, it forms a rigid gel used in "rubber masks".  [more]
what‑it‑does soothing | moisturizer/humectant
A spray-dried or freeze-dried version of Aloe Leaf Juice. Has similar soothing, emollient and moisturizing properties as the juice itself. [more]