Tonus Firming Ultra Serum
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FEY Cosmetics Tonus Firming Ultra SerumIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved.
It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula.
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
Though it says fruit oil in its name, the rosehip fruit contains the seeds that contain the oil. So this one is the same as Rosa Canina Seed Oil, or Rosehip Oil, known for its high omega fatty acid content (linoleic acid - 51%, linolenic acid - 19% and oleic acid - 20%) and skin-regenerative properties.
There is a common misconception that rosehip oil contains vitamin C as the fruit itself does, but vitamin C is a water-soluble vitamin hence it is not contained in the oil. The antioxidant and regenerative properties of the oil probably come from the oil-soluble tocopherols (vitamin E) and carotenoids (pro-vitamin A). Read more here.
It’s the - sodium form - cousin of the famous NMF, hyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here. The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.
As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution".
In spite of this, if you search for "hyaluronic acid vs sodium hyaluronate" you will find on multiple places that sodium hyaluronate is smaller and can penetrate the skin better. Chemically, this is definitely not true, as the two forms are almost the same, both are polymers and the subunits can be repeated in both forms as much as you like. (We also checked Prospector for sodium hyaluronate versions actually used in cosmetic products and found that the most common molecular weight was 1.5-1.8 million Da that absolutely counts as high molecular weight).
What seems to be a true difference, though, is that the salt form is more stable, easier to formulate and cheaper so it pops up more often on the ingredient lists.
If you wanna become a real HA-and-the-skin expert you can read way more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).
Aloe Vera is one of today’s magic plants. It does have some very nice properties indeed, though famous dermatologist Leslie Baumann warns us in her book that most of the evidence is anecdotal and the plant might be a bit overhyped.
What research does confirm about Aloe is that it’s a great moisturizer and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. It also helps wound healing and skin regeneration in general. All in all definitely a goodie.
We don't have description for this ingredient yet.
Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA.
So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.
There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin.
But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation.
We don't have description for this ingredient yet.
A 100% plant derived, natural (Ecocert approved) multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier (meaning that next to other emulsifiers it can help water and oil to mix) and even more importantly has a strong antimicrobial activity.
Thanks to this last thing, it allows a lower percentage of traditional preservative or it might even be able to completely replace them.
We don't have description for this ingredient yet.
A polymeric (big molecule from repeated subunits) emulsifier that comes from Inulin, a naturally occurring polysaccharide found in the roots and rhizomes of several plants. The emulsifier is obtained by adding oil-loving chains onto inulin. The resulting copolymer can emulsify high amounts of oil and can stabilize oil droplets or non-water soluble particles so that they do not clump together in the formula.
A form of skincare superstar, Vitamin C. If you do not know, what the big deal about Vitamin C is, click here and read all about it, we will wait here for you.
So now you know that pure vitamin C (aka ascorbic acid, AA) is really unstable and hard to formulate so the cosmetics industry is coming up with a bunch of derivatives to solve the problem and Magnesium Ascorbyl Phosphate (or MAP) is one of them.
MAP does solve the stability problem: it's stable up to pH 7, so far so good. What is not so good is that, as the great review study about vitamin C derivatives in the Journal of Cosmetic Dermatology writes, MAP is "at very best, poorly absorbed in comparison to AA."
Moreover, derivatives not only have to be absorbed into the skin, they also have to be converted into pure AA. The good news is that in-vitro data shows that MAP does convert, but the bad news is we do not really know if the same is true on real, living human skin. Even if it does, we don't know how good the conversion rate is (but to be fair the same is true for all other derivatives).
Regarding the three magic abilities of pure vitamin C (antioxidant, collagen booster, skin brightener), there is no published data about MAP's antioxidant or photoprotection capabilities. We have better news about the other two things: in-vitro data shows that MAP can boost collagen synthesis similar to AA (though in the case of AA it's proven in-vivo) and even better, MAP is proven to work as a skin brightener in-vivo (on real people).
Bottom line: when it comes to vitamin C derivatives, MAP is definitely an option. We especially recommend it if you are after skin brightening as this seems to be the strongest point of MAP.
It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding).
If you are into perfumes, you must know patchouli as an important essential oil in the perfume industry. It boasts a pleasant woody, earthy and camphoraceous scent and has fixative properties (makes the fragrance long-lasting).
Its composition is pretty unique: it does not contain any of the EU's 26 most common fragrance allergens, but its most important components are patchoulol (30%) and alpha-patchoulene (6%) which are responsible for its aroma and antifungal properties.
Among essential oils, the allergen profile of patchouli counts as pretty good (much better than ylang-ylang or lemongrass oils), but if your skin is sensitive, it's still best to avoid it.
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4).
But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.
BTW, it’s also a food preservative and even has an E number, E202.
It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version.
According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E.
We wholeheartedly support the rise of seedless grapes as fruit snacks, but when it comes to skincare, we are big fans of the seeds.
They contain the majority of the skin goodies that - similar to green tea - are mostly polyphenols (but not the same ones as in tea). The most abundant ones in grape are called proanthocyanidins, and 60-70% of them are found in the seeds (it's also often abbreviated as GSP - grape seed proanthocyanidins). In general, the darker the fruit, the more GSPs and other flavonoids it contains.
So what's so special about GSPs? Well, they are super-potent antioxidants, much stronger than Vitamin C or Vitamin E. And if that's not enough, GSPs and other flavonoids in grape also show UV protecting and anti-cancer properties.
It's definitely a goodie to spot on the INCI list.
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| what‑it‑does | solvent |
| what‑it‑does | solvent | moisturizer/humectant |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | emollient |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | soothing | moisturizer/humectant |
| what‑it‑does | buffering |
| what‑it‑does | perfuming |
| what‑it‑does | preservative |
| what‑it‑does | emollient | emulsifying |
| what‑it‑does | surfactant/cleansing | emulsifying |
| what‑it‑does | skin brightening | antioxidant |
| what‑it‑does | perfuming |
| what‑it‑does | preservative |
| what‑it‑does | antioxidant |
| irritancy, com. | 0, 0 |
| what‑it‑does | antioxidant | antimicrobial/antibacterial |