Follow us on our new Insta page »
EUTHYMOL Whitening Toothpaste

Whitening Toothpaste

Whitening double-action removes existing stains and prevents new ones; freshens breath for 12 hours; contains vitamin e and fluoride to prevent gingivitis and fight cavities.
Uploaded by: igotatrickupmysleeve on

EUTHYMOL Whitening Toothpaste
Ingredients explained

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

We don't have description for this ingredient yet.

What-it-does: chelating

We don't have description for this ingredient yet.

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: perfuming, soothing

We don't have description for this ingredient yet.

A  clear viscous polymer (a molecule from repeated subunits) liquid that works as a solvent and humectant.

According to manufacturer info, it's recommended for all kinds of washing products (like hand dishwashing detergents or fine-fabric washing powders) and is ideal as a viscosity regulator, detergent booster, and solubilizer.

What-it-does: colorant, viscosity controlling | Irritancy: 0 | Comedogenicity: 0

Zinc Stearate is probably the most commonly used binding agent in powder makeup products such as face powders or eyeshadows. It gives very good adherence qualities meaning it helps powders to stick together in the pan and to stick to the skin on application. It is typically used at 3-10%, too much of it though can cause lumpiness or greasiness on the skin.

Also-called: SLS | What-it-does: surfactant/cleansing, emulsifying | Comedogenicity: 0

The famous or rather infamous SLS (not to be confused with SLES). It is a cleansing agent known for being too good at the job and potentially irritating the skin. But, on the positive side,  it can produce copious, creamy and luxurious foam compared to the more gentle and thus nowadays much more commonly used Sodium Laureth Sulfate.

In fact, SLS is so good at irritating the skin that it is very commonly used in dermatological studies just for that. It is a so-called "primary irritant", a substance that irritates the skin in one go (without prior sensitization) but doesn't do any other big harm (such as being carcinogenic or systematically toxic - those claims are not true). Also, the formula can greatly influence the irritating potential of SLS, and mixing it with other cleaning agents makes it milder

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

A natural polysaccharide (big sugar molecule) coming from red edible seaweeds. It is used as a helper ingredient for its gelling, thickening and stabilizing properties.  

Also-called: Titanium Dioxide/Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

What-it-does: surfactant/cleansing

Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. 

Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. 

What-it-does: buffering

It’s a little helper ingredient that helps to set the pH of a cosmetic formulation to be just right.

A synthetic big copolymer molecule that is used mainly as a solubilizer (make small amounts of oil-loving things soluble in water-based formulas) and gelling agent.

In general, poloxamers are interesting big molecules composed of three blocks: the middle block is an oil-loving part (from propylene oxide units, if you're into chemistry), while the left and right blocks are two water-loving parts (from ethylene oxide units). This means that poloxamers are partly water and partly oil soluble and thus they are surface active agents acting as emulsifiers and/or cleansers. The size of both the oil and water-soluble part can vary, and the numbers in the name of the molecule refer to both the overall size of the whole molecule and to the ratio of the water-soluble part. 

We don't have description for this ingredient yet.

It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding). 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Sodium Alginate | What-it-does: viscosity controlling | Irritancy: 4 | Comedogenicity: 4

A large sugar molecule (aka polysaccharide) that's used as a gelling agent and comes from brown seaweed. 

Combined with calcium salts, it forms a rigid gel used in "rubber masks". 

Menthol - icky
What-it-does: soothing

Menthol needs no introduction: it's the thing that causes the cooling sensation so well-known both from cosmetic products as well as a bunch of other things like chocolate, chewing gum, toothpaste or cigarette. It's a natural compound that comes from the essential oil of Mentha species (peppermint oil contains 40-50% menthol) and it gives them their typical minty smell and flavor.

As for skincare, menthol seems to be a mixed bag. Apart from the cool cooling sensation (that might last up to 70 mins!), it also has painkilling, itch reducing, antibacterial, antifungal and even penetration enhancing properties. On the other hand, it also seems to act as a skin irritant that increases trans-epidermal water loss (the water that evaporates from the outer layer of the skin) and thus contributes to drying out the skin.

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

We don't have description for this ingredient yet.

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

We don't have description for this ingredient yet.

What-it-does: emollient, viscosity controlling | Irritancy: 0 | Comedogenicity: 2-3

A common multi-tasker fatty acid. It makes your skin feel nice and smooth (emollient), gives body to cream type products and helps to stabilize water and oil mixes (aka emulsions).

Also-called: Red 33, D&C Red 33, Red 33 Lake | What-it-does: colorant | Irritancy: 2 | Comedogenicity: 1

A super common synthetic colorant that adds a purple-red color - similar to red beet - to a product.

Also-called: Yellow 6 | What-it-does: colorant

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

What-it-does: perfuming

We don't have description for this ingredient yet.

You may also want to take a look at...

what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does abrasive/scrub | viscosity controlling
what‑it‑does chelating
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does perfuming | soothing
what‑it‑does moisturizer/humectant | solvent
A  clear viscous polymer (a molecule from repeated subunits) liquid that works as a solvent and humectant.According to manufacturer info, it's recommended for all kinds of washing products (like hand dishwashing detergents or fine-fabric washing powders) and is ideal as a viscosity regulator, detergent booster, and solubilizer. [more]
what‑it‑does colorant | viscosity controlling
irritancy, com. 0, 0
Zinc Stearate is probably the most commonly used binding agent in powder makeup products such as face powders or eyeshadows. It gives very good adherence qualities meaning it helps powders to stick together in the pan and to stick to the skin on application. [more]
what‑it‑does surfactant/cleansing | emulsifying
com. 0
The famous or rather infamous SLS (not to be confused with SLES). It is a cleansing agent known for being too good at the job and potentially irritating the skin. [more]
what‑it‑does viscosity controlling
A natural polysaccharide (big sugar molecule) coming from red edible seaweeds. It is used as a helper ingredient for its gelling, thickening and stabilizing properties. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does surfactant/cleansing
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. Number one reason for its popularity has to do with bubbles. [more]
what‑it‑does buffering
It’s a little helper ingredient that helps to set the pH of a cosmetic formulation to be just right. [more]
what‑it‑does emulsifying | viscosity controlling | surfactant/cleansing
A synthetic big copolymer molecule that is used mainly as a solubilizer (make small amounts of oil-loving things soluble in water-based formulas) and gelling agent.In general, poloxamers are interesting big molecules composed of three blocks: [more]
It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding). 
what‑it‑does viscosity controlling
irritancy, com. 4, 4
A large sugar molecule (aka polysaccharide) that's used as a gelling agent and comes from brown seaweed. Combined with calcium salts, it forms a rigid gel used in "rubber masks".  [more]
what‑it‑does soothing
Menthol needs no introduction: it's the thing that causes the cooling sensation so well-known both from cosmetic products as well as a bunch of other things like chocolate, chewing gum, toothpaste or cigarette. It's a natural compound that comes from the essential oil of Mentha species (peppermint oil contains 40-50% menthol) and it gives them their typical minty smell a [more]
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 0, 2-3
A common multi-tasker fatty acid that works as an emollient, thickener and emulsion stabilizer. [more]
what‑it‑does colorant
irritancy, com. 2, 1
A super common synthetic colorant that adds a purple-red color - similar to red beet - to a product.
what‑it‑does colorant
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does perfuming