Ultra-potent Brightening Serum
Highlights
Key Ingredients
Other Ingredients
Skim through
| Ingredient name | what-it-does | irr., com. | ID-Rating |
|---|---|---|---|
| Water | solvent | ||
| Propylene Glycol | moisturizer/humectant, solvent | 0, 0 | |
| Azelaic Acid | anti-acne, soothing, buffering | superstar | |
| Hamamelis Virginiana (Witch Hazel) Water | soothing | goodie | |
| Alcohol Denat | antimicrobial/antibacterial, solvent, viscosity controlling | icky | |
| Lactic Acid | exfoliant, moisturizer/humectant, buffering | superstar | |
| Kojic Acid | antioxidant, skin brightening | ||
| Acetyl Glycyl B-Alanine (Genowhite) | skin brightening | goodie | |
| Salicylic Acid | exfoliant, anti-acne, soothing, preservative | superstar | |
| Ascorbic Acid | antioxidant, skin brightening, buffering | superstar | |
| Hexylresorcinol (Synovea) | skin brightening, antimicrobial/antibacterial | goodie | |
| Hydroxypropyl Methylcellulose | surfactant/cleansing, viscosity controlling | 0, 1 | |
| Sodium Hydroxide | buffering |
Admire my SKIN Ultra-potent Brightening SerumIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
- It's a helper ingredient that improves the freeze-thaw stability of products
- It's also a solvent, humectant and to some extent a penetration enhancer
- It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
- Superstar ingredient with antibacterial, skin cell regulating, anti-inflammatory and skin-lightening magic properties
- It is especially useful for acne-prone or rosacea-prone skin types (in concentration 10% and up)
- It is a prescription drug in the US but can be freely purchased in the EU in an up to 10% concentration
The distillate created from different parts of the hazelnut-bush-like magic tree, commonly called Witch Hazel. Hamamelis Virginiana Water is a bit of a sloppy ingredient name as the leaves, the twigs and the bark can be used to create extracts or distillates and the different parts contain different amounts of biologically active components. But what you are getting is probably a nice water with astringent, soothing, antioxidant and antibacterial magic properties.
We went into great detail about Witch Hazel in cosmetics here, detailing the main biologically active components and how they are different in different parts of the plant. Click here and read more >>
- It's a super common and super debated skincare ingredient
- It has several benefits: great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial
- It can be very drying if it's in the first few ingredients on an ingredient list
- Some experts even think that regular exposure to alcohol damages skin barrier and causes inflammation though it's a debated opinion (read more in geeky details tab)
- It’s the second most researched AHA after glycolic acid
- It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
- It also has amazing skin hydrating properties
- In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
- Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
- Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
We don't have description for this ingredient yet.
A skin-whitening peptide that goes by the trade name GenoWhite. The manufacturer claims that it hinders the mechanism of pigmentation in two ways: first, it inhibits melanin generating enzymes like Tyrosinase so that less pigment is formed and then it also hinders the transport of the pigment to the upper layers of the skin where it becomes visible (little organelles called melanosomes carry the pigment upwards).
The in-vivo (made on real people) test of the manufacturer shows great spot-fading results after 56 days using 2% GenoWhite (with the first visible results showing already after 14 days).
- It's one of the gold standard ingredients for treating problem skin
- It can exfoliate skin both on the surface and in the pores
- It's a potent anti-inflammatory agent
- It's more effective for treating blackheads than acne
- For acne combine it with antibacterial agents like benzoyl peroxide or azelaic acid
- Works best between a concentration of 5-20%
- Boosts the skin’s own collagen production
- Fades pigmentation and brown spots
- If used under sunscreen it boosts its UV protection
- Extremely unstable and oxidizes very easily in presence of light or air
- Stable in solutions with water only if pH is less than 3.5 or in waterless formulations
- Vit E + C work in synergy and provide superb photoprotection
- Ferulic acid doubles the photoprotection effect of Vit C+E and helps to stabilize Vit C
- Potent Vit. C serums might cause a slight tingling on sensitive skin
A molecule that is naturally present in the bran of rye and other cereals. It has been used for a long time in the food industry as an "anti-browning agent" for fresh-cut fruits or shrimps.
It turns out that Hexylresorcinol works as an "anti-browning agent" also in cosmetic products. It is a pretty well-researched molecule with significant tyrosinase (the famous enzyme needed to produce melanin) inhibiting abilities. The clinical study of the manufacturer showed that 0.5% Hexylresorcinol has a comparable skin-lightening effect to gold-standard, 2% Hydroquinone.
Even better, a 12-weeks, double-blind, placebo-controlled study with 65 volunteers confirmed the effectiveness of our skin-lightening molecule and it measured an average of 88% skin-lightening improvement. The study also included before and after photos (always a good sign!) and the skin-lightening was indeed visible and significant (though the pigmentation spots did not completely disappear, just so you have realistic expectations).
A handy helper ingredient (a polymer, i.e. big molecule from repeated subunits) that is used to stabilize emulsions as well as to thicken up products. It can also stabilize foam in cleansing products.
The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right.
For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.
BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.
Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless.
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| what‑it‑does | solvent |
| what‑it‑does | moisturizer/humectant | solvent |
| irritancy, com. | 0, 0 |
| what‑it‑does | anti-acne | soothing | buffering |
| what‑it‑does | soothing |
| what‑it‑does | antimicrobial/antibacterial | solvent | viscosity controlling |
| what‑it‑does | exfoliant | moisturizer/humectant | buffering |
| what‑it‑does | antioxidant | skin brightening |
| what‑it‑does | skin brightening |
| what‑it‑does | exfoliant | anti-acne | soothing | preservative |
| what‑it‑does | antioxidant | skin brightening | buffering |
| what‑it‑does | skin brightening | antimicrobial/antibacterial |
| what‑it‑does | surfactant/cleansing | viscosity controlling |
| irritancy, com. | 0, 1 |
| what‑it‑does | buffering |