Ingredients

what‑it‑does

solvent

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]

what‑it‑does

solvent

A clear, colorless liquid that works as a solvent and viscosity decreasing ingredient. It also has great skin-moisturizing abilities.  [more]

what‑it‑does

surfactant/cleansing | emulsifying

A synthetic polymer (a big molecule made of repeated units) that's used as a mild cleansing agent. It is also used in contact lens solutions and a regular on the ingredient lists of micellar cleansing waters.Chemically speaking, it is an interesting molecule with an oil-loving part in the middle surrounded by two water-loving  [more]

what‑it‑does	moisturizer/humectant
irritancy, com.	0, 0

It's a sweet tasting sugar substitute that helps your skin to hold onto water when used in cosmetic products. It also helps to thicken up products and give them a bit more slip.  [more]

what‑it‑does

emulsifying | surfactant/cleansing

A water-loving liquid that's clearly soluble in aqueous surfactant solutions, can solubilize oils and oil-soluble ingredients and has a nice skin feel. It's a popular ingredient in micellar cleansing waters.  [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 1

An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]

what‑it‑does

viscosity controlling

A big polymer (a molecule from repeated subunits) with crazy water binding abilities. Used as a thickening and emulsion stabilizing agent. [more]

what‑it‑does

viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]

what‑it‑does

chelating

A chelating agent that helps to preserve cosmetic products by neutralizing the metal ions (especially iron) in the formula (that usually get into there from water). [more]

what‑it‑does

solvent

A multi-functional helper ingredient that acts as a humectant and emollient. It's also a solvent and can boost the effectiveness of preservatives. [more]

what‑it‑does

preservative

Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]

what‑it‑does

moisturizer/humectant

A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Its special thing is being an osmolyte, a molecule that helps to control cell-water balance.  [more]

what‑it‑does

chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. [more]

what‑it‑does

skin-identical ingredient

Serine is an amino acid that most often comes to the formula as part of a moisturizing complex. It's a non-essential amino acid (meaning that our body can synthesize it) and serves as a water-binding ingredient.In general, amino acids are great skincare ingredients that play an important role in proper skin hydration but there is not much info out there about what specifically serine can d [more]

what‑it‑does	skin-identical ingredient | moisturizer/humectant
irritancy, com.	0, 0

It's the salt form of famous humectant and natural moisturizing factor, hyaluronic acid. It can bind huge amounts of water and it's pretty much the current IT-moisturizer. [more]

what‑it‑does

moisturizer/humectant

Glutamic acid is a little molecule and non-essential (our body can synthesize it) amino acid with the important job of being a neurotransmitter in the human body meaning that it helps your nervous system work correctly.  As for what it's doing in cosmetics, Glutamic acids' main thing (similar to other amino acids) is being a humectant moisturizer and skin-conditioning [more]

what‑it‑does

skin-identical ingredient

A non-essential amino acid (a building block of skin proteins like collagen or elastin) that hydrates the skin.

what‑it‑does

skin-identical ingredient

An amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor and might also help to speed up wound healing.  [more]

what‑it‑does

skin-identical ingredient

An essential amino acid (important building block of collagen and elastin) that hydrates the skin. [more]

what‑it‑does

soothing

The extract derived from Prickly Pear, a cactus native to Mexico. It is well-known for its soothing and hydrating properties. Read our shiny explanation about Opuntia Ficus-Indica here >> [more]

what‑it‑does

skin-identical ingredient

An amino acid (the building blocks of skin proteins, like collagen) that hydrates the skin and might help wound healing and improve wrinkles. [more]

what‑it‑does

skin-identical ingredient

A non-essential amino acid (meaning that our body can produce it) that might be able to improve wrinkles combined with other amino acids, glycine and leucine. [more]

what‑it‑does

moisturizer/humectant

A natural high-molecular weight amino acid polymer (big molecule from repeated subunits) that is claimed to have awesome, better than IT-moisturizer HA, skin hydrating properties. [more]

what‑it‑does	moisturizer/humectant | solvent
irritancy, com.	0, 0

A common glycol that improves the freeze-thaw stability of products. It's also a solvent, humectant and to some extent a penetration enhancer. [more]

what‑it‑does

chelating | buffering

A helper ingredient that is used to adjust the pH of the product. Also helps to keep products stay nice longer by neutralizing the metal ions in the formula. 

what‑it‑does

preservative | antimicrobial/antibacterial

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]

what‑it‑does

preservative

It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]

what‑it‑does

soothing | moisturizer/humectant

The salt form of one of the main anti-inflammatory ingredients in the licorice plant, monoammonium glycyrrhizinate. It’s a yellowish powder with a nice sweet smell.  It’s used mainly for its soothing and anti-inflammatory properties, but according to manufacturer info, it’s also sebum regulating so it' [more]

what‑it‑does

anti-acne | moisturizer/humectant

A synergistic combination of Zinc and l-PCA that can reduce sebum production and limit the proliferation of evil acne-causing bacteria. A goodie for oily, acne-prone skin. [more]

what‑it‑does

cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant

A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]