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Wet n Wild Color Icon Bronzer

Color Icon Bronzer

A gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow.
Uploaded by: brianarios200 on

Wet n Wild Color Icon Bronzer
Ingredients explained

What-it-does: emollient

A super common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, is super well tolerated by every skin type and easy to formulate with. No wonder it’s popular. 

What-it-does: absorbent/mattifier

Boron Nitride is a graphite-like, crystalline material that has light-diffusing and texture improving properties. It is quite the multi-tasker as it can blur imperfections, add an exceptional creamy feel to products and act as a mattifying agent.

In powder makeup products (think blushers, highlighters), it enhances the skin feel and improves the color pay-off. In lipsticks, it gives a creamy feel and a better color on the lips. 

Cellulose is an important component of the cell walls of green plants and it's the most abundant natural polymer (big molecule from repeated subunits) on Earth. If the polymer structure is not too big (less than 200 repeated units), cellulose becomes microcrystalline cellulose.

In skin care, it comes as a fine or less fine white powder. The less fine (bigger particle size) version is used as a gentle scrubbing agent (a nice natural, biodegradable alternative to now banned plastic polyethylene) and the ultra fine version is used as a helper ingredient that gives a super-silky, soft touch, reduces tackiness or greasiness and can also be used as a mattifying agent.

Combined with Cellulose Gum, it also works as a nice gelling agent.

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

This bamboozling INCI name is given to a spherical silicone powder that has an elastic silicone rubber inner part and a harder silicone resin outer part.

It gives formulas a uniquely soft, silky feeling, and has a mattifying and soft focus effect. It is available in different particle sizes and the larger the particle the more line/pore filling effect the powder has. 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

As for hair care, it is a non-volatile silicone meaning that it stays on the hair rather than evaporates from it and smoothes the hair like no other thing. Depending on your hair type, it can be a bit difficult to wash out and might cause some build-up (btw, this is not true to all silicones, only the non-volatile types). 

Also-called: Synthetic Mica | What-it-does: viscosity controlling

Synthetic Fluorphlogopite is the synthetic version of the super commonly used mineral, Mica. The advantage of being synthetic is that it has a more consistent quality, fewer impurities and an even lower heavy metal content than Mica (not that Mica's heavy metal content is high). It is also more transparent and has improved light reflection. 

The two main use cases for Synthetic Fluorphlogopite is being used neat as a superior "filler" or skin tone enhancer or it can also serve as a base for multi-layered, composite pigments such as pearl effect pigments where it is coated with one or more layers of metal oxide, most commonly titanium dioxide. 

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products. It also has some oil and sebum absorption capabilities. 

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10). 

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

What-it-does: solvent, emulsifying, perfuming, surfactant/cleansing | Irritancy: 0-1 | Comedogenicity: 0-2

Similar to other glycols, it's a helper ingredient used as a solvent, or to thin out thick formulas and make them more nicely spreadable. 

Hexylene Glycol is also part a preservative blend named Lexgard® HPO, where it helps the effectiveness of current IT-preservative, phenoxyethanol

Also-called: Aqua;Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

We don't have description for this ingredient yet.

A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  The coating helps to stabilize pigments in the formulas and also helps them to spread easily and evenly on the skin. 

Also-called: CI 77861, Tin Dioxide | What-it-does: colorant, abrasive/scrub, viscosity controlling

Far from the tin cans you find in the supermarket, Tin Oxide is mostly used when dealing with so-called effect pigments, tricky composite pigments that can do color travel (change color depending on the viewing angle) or give multiple color effect. 

It's often found alongside Mica (as a base material) and Titanium Dioxide (as a coating) to give a glossy, pearlescent effect. Together, they make up a trademarked technology called RonaFlair Blanace from the German manufacturer Merck. According to their info, this combination can balance out undesirable tones in the skin, making it a popular choice for brightening products and highlighters.

Other than that, CosIng (the official EU INCI database) lists its uses as being a bulking agent (to increase the volume of products), as well as a physical exfoliant or an opacifying agent, but being part of composite effect pigments is a much more common use case. 

Also-called: Iron Oxide Red;Ci 77491 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Red Iron Oxide is the super common pigment that gives the familiar, "rust" red color. It is also the one that gives the pink tones in your foundation. Chemically speaking, it is iron III oxide (Fe2O3). 

Also-called: Iron Oxide Yellow | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Yellow Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that gives the yellow tones in your foundation. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products. 

Chemically speaking, it is hydrated iron III oxide and depending on the conditions of manufacture, it can range from a light lemon to an orange-yellow shade.  

Also-called: Iron Oxide Black | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Black Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that controls the darkness of your foundation or gives the blackness to your mascara. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products.

Chemically speaking, it is a mixture of iron II and iron III oxide. Btw, this guy, unlike the yellow and red pigments, is magnetic. 

Also-called: CI 77019 | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

Also-called: Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

You may also want to take a look at...

what‑it‑does emollient
A very common emollient that makes your skin feel nice and smooth. Comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. [more]
Boron Nitride is a graphite-like, crystalline material that has light-diffusing and texture improving properties. It is quite the multi-tasker as it can blur imperfections, add an exceptional creamy feel to products and act as a mattifying agent. In powder makeup products (think blushers, highlighters), it enhances the skin feel and improves the color pay-off. [more]
what‑it‑does viscosity controlling
A smaller version of the natural, cell-wall building polymer cellulose. Mostly used as a mattifier or a helper ingredient that improves the skin feel of the formula. [more]
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does viscosity controlling
what‑it‑does viscosity controlling
This bamboozling INCI name is given to a spherical silicone powder that has an elastic silicone rubber inner part and a harder silicone resin outer part.It gives formulas a uniquely soft, silky feeling, and has a mattifying and soft focus effect. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
what‑it‑does viscosity controlling
Synthetic Fluorphlogopite is the synthetic version of the super commonly used mineral, Mica. The advantage of being synthetic is that it has a more consistent quality, fewer impurities and an even lower heavy metal content than Mica (not that Mica's heavy metal content is high). [more]
what‑it‑does viscosity controlling
what‑it‑does viscosity controlling
A white, elastomeric silicone powder that gives a nice silky and powdery feel to the products. [more]
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does solvent | emulsifying | perfuming | surfactant/cleansing
irritancy, com. 0-1, 0-2
Similar to other glycols, it's a helper ingredient used as a solvent, or to thin out thick formulas and make them more nicely spreadable.  Hexylene Glycol is also part a preservative blend named Lexgard® [more]
what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does preservative | antimicrobial/antibacterial
A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  [more]
what‑it‑does colorant | abrasive/scrub | viscosity controlling
Far from the tin cans you find in the supermarket, Tin Oxide is mostly used when dealing with so-called effect pigments, tricky composite pigments that can do color travel (change color depending on the viewing angle) or give multiple color effect.  It's often found alongside Mica (as a base material) and Titanium Dioxide (as a coating) to give a glossy, pearlescent effect. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Iron Oxide - a super common colorant with the color red.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
CI 77492 or Iron Oxide is a common colorant with the color yellow.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
CI 77499 or Iron Oxide is a super common colorant with the color black.  [more]
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.