Ingredients overview
Highlights
Skim through
Ingredient name | what-it-does | irr., com. | ID-Rating |
---|---|---|---|
Aqua (Water) | solvent | ||
Castor Isostearate Beeswax Succinate | |||
C10-18 Triglycerides | emollient, solvent | ||
Copernicia Cerifera Cera Wax(Carnuba)* | emollient | 0, 1 | |
Cera Alba (Beeswax)* | emollient, viscosity controlling, emulsifying, perfuming | 0, 0-2 | |
Stearic Acid | emollient, viscosity controlling | 0, 2-3 | |
Propanediol | solvent, moisturizer/humectant | ||
Glyceryl Stearate | emollient, emulsifying | 0, 1-2 | |
Glycerin | skin-identical ingredient, moisturizer/humectant | 0, 0 | superstar |
Glyceryl Caprylate | preservative | ||
Glyceryl Undecylenate | emollient, emulsifying | ||
Sodium Hydroxide | buffering | ||
Potassium Sorbate | preservative | ||
Xanthan Gum | viscosity controlling | ||
Cellulose | viscosity controlling | ||
Tocopherol | antioxidant | 0-3, 0-3 | goodie |
Helianthus Annuus (Sunflower) Seed Oil | emollient | 0, 0 | goodie |
Ci 77891 (Titanium Dioxide) | colorant | 0, 0 | |
Iron Oxides (Ci 77491, Ci 77499) | colorant | 0, 0 |
W3LL People Expressionist Volumizing MascaraIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
A vegetable wax coming from the leaves of the Brazilian tropical palm tree, Copernicia cerifera. Similar to other waxes, it is used to stabilize and give body to products, or to keep stick type formulas solid. It is the hardest natural wax with a high melting point (around 85C) and high gloss making it a great wax choice for lip products.
It's the yellow, solid stuff that you probably know from beeswax candles. It's a natural material produced by honey bees to build their honeycomb.
As for skincare, it's used as an emollient and thickening agent. It's super common in lip balms and lipsticks.
A common multi-tasker fatty acid. It makes your skin feel nice and smooth (emollient), gives body to cream type products and helps to stabilize water and oil mixes (aka emulsions).
Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved.
It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula.
A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.
Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.
It also occurs naturally in our body and is used as a food additive. As cosmetic chemist Colins writes it, "its safety really is beyond any doubt".
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
A 100% plant derived, natural (Ecocert approved) multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier (meaning that next to other emulsifiers it can help water and oil to mix) and even more importantly has a strong antimicrobial activity.
Thanks to this last thing, it allows a lower percentage of traditional preservative or it might even be able to completely replace them.
We don't have description for this ingredient yet.
The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right.
For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.
BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.
Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless.
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4).
But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.
BTW, it’s also a food preservative and even has an E number, E202.
It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range.
Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415).
A natural polymer (big molecule from repeated subunits) that can be found in the cell wall of green plants. It is a natural and sustainable helper ingredient that can improve the absorption of the formula and it also reduces oiliness on the skin. It is also used as a sensory additive and thickening agent.
- Primary fat-soluble antioxidant in our skin
- Significant photoprotection against UVB rays
- Vit C + Vit E work in synergy and provide great photoprotection
- Has emollient properties
- Easy to formulate, stable and relatively inexpensive
Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.
It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.
Our intro did get pretty big after all (sorry for that), so let's get to the point finally: sunflower oil - similar to other plant oils - is a great emollient that makes the skin smooth and nice and helps to keep it hydrated. It also protects the surface of the skin and enhances the damaged or irritated skin barrier. Leslie Bauman notes in Cosmetic Dermatology that one application of sunflower oil significantly speeds up the recovery of the skin barrier within an hour and sustains the results 5 hours after using it.
It's also loaded with fatty acids (mostly linoleic (50-74%) and oleic (14-35%)). The unrefined version (be sure to use that on your skin!) is especially high in linoleic acid that is great even for acne-prone skin. Its comedogen index is 0, meaning that it's pretty much an all skin-type oil.
Truth be told, there are many great plant oils and sunflower oil is definitely one of them.
Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.
A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.
The trio is invaluable for "skin-colored" makeup products (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones.
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what‑it‑does | solvent |
what‑it‑does | emollient | solvent |
what‑it‑does | emollient |
irritancy, com. | 0, 1 |
what‑it‑does | emollient | viscosity controlling | emulsifying | perfuming |
irritancy, com. | 0, 0-2 |
what‑it‑does | emollient | viscosity controlling |
irritancy, com. | 0, 2-3 |
what‑it‑does | solvent | moisturizer/humectant |
what‑it‑does | emollient | emulsifying |
irritancy, com. | 0, 1-2 |
what‑it‑does | skin-identical ingredient | moisturizer/humectant |
irritancy, com. | 0, 0 |
what‑it‑does | preservative |
what‑it‑does | emollient | emulsifying |
what‑it‑does | buffering |
what‑it‑does | preservative |
what‑it‑does | viscosity controlling |
what‑it‑does | viscosity controlling |
what‑it‑does | antioxidant |
irritancy, com. | 0-3, 0-3 |
what‑it‑does | emollient |
irritancy, com. | 0, 0 |
what‑it‑does | colorant |
irritancy, com. | 0, 0 |
what‑it‑does | colorant |
irritancy, com. | 0, 0 |