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SheGlam Wonder Wave Curling Mascara

Wonder Wave Curling Mascara

Curls your lashes at the perfect angle for all-day hold. Volumizes & lengthens: amps up the drama and fans out lashes for a firece look. Long-lasting & waterproof: no streaks or smudges, just gorgeous lashes from am to pm.
Uploaded by: guboguba on

SheGlam Wonder Wave Curling Mascara
Ingredients explained

What-it-does: emollient, solvent

A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient. It gives a nice non-oily light skin feel and it can improve the slip of the formula without leaving a tacky residue behind.

It's also popular in make-up products as its volatility makes mascaras and foundations last longer. If that would not be enough, it's also an excellent solvent, and it's a regular not only on the ingredients lists of make-ups but also on makeup removers.  

What-it-does: emollient

A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 

What-it-does: absorbent/mattifier, abrasive/scrub | Irritancy: 0 | Comedogenicity: 1

Talc is the major component of most powder makeup products (think face powder, eyeshadows, and blushers) that usually contain it up to 70%. Its two winning properties that make it very suitable for this role is its outstanding spreadability for a smooth application and its low covering power, aka translucency to avoid clown-like effects.

Chemically speaking, it is a clay mineral (hydrated magnesium silicate) that is mined in several countries. The drawback of mined minerals is potential impurities and the version used in cosmetics has to be white (not gray like cheaper grades), free from asbestos, sterilized and have thin plates for a maximum slip. 

What-it-does: viscosity controlling, emulsion stabilising | Irritancy: 0 | Comedogenicity: 0

A hydrocarbon wax produced by the purification of another hydrocarbon wax, ozokerite. Similar to ozokerite, it is mostly used in stick type products to keep them nice and solid.

What-it-does: viscosity controlling

An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.

It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. According to the manufacturer info, it is a real multi-tasker, including the ability to prevent pigments settling during storage, stabilizing a formula for longercreating a light and smooth skin feel and enhancing the water-resistance of sunscreen formulas
 

Also-called: Ci 77491/77492/77499 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

A bit of a sloppy ingredient name as it covers not one but three pigments: red, yellow and black iron oxide.

The trio is invaluable for "skin-colored" makeup products  (think your foundation and pressed powder) as blending these three shades carefully can produce almost any shade of natural-looking flesh tones. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Polypropylsilsesquioxane is a silicone resin that forms a flexible, durable film on the skin.  The film is resistant to wash-off and rub-off and is useful for creating long-lasting makeup products and sunscreens.

Also-called: Beeswax | What-it-does: emollient, viscosity controlling, emulsifying, perfuming | Irritancy: 0 | Comedogenicity: 0-2

It's the yellow, solid stuff that you probably know from beeswax candles. It's a natural material produced by honey bees to build their honeycomb.

As for skincare, it's used as an emollient and thickening agent. It's super common in lip balms and lipsticks. 

What-it-does: emollient, viscosity controlling | Irritancy: 2 | Comedogenicity: 1

A synthetic liquid oil that can replace mineral oil or silicone oils in the cosmetic formulas. There are different grades depending on the molecular weight ranging from very light, volatile, non-residue leaving ones to more substantial, slight residue leaving ones.

Apart from leaving the skin soft and smooth (emollient), it's also used as a waterproofing agent in sunscreens or makeup products and as a shine enhancer in lip gloss formulas. 

Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

spherical texturizing powder that's used as a texture enhancer and soft focus agent. It's claimed to give silicone type softness to the formula and also works as a (temporary) wrinkle filler. 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

We don't have description for this ingredient yet.

A liquid fatty acid created from oleic acid. It's claimed to have great odour, thermal and oxidation stability and is great for  the stabilization of pigments and mineral particles in oils and solvents. It's quite popular in foundations.

What-it-does: emollient, viscosity controlling, emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 1

A chemically modified version of castor oil that results in a solid, waxy material that serves as an emollient and consistency building material.

It also has some unique moisturizing properties as it is both occlusive and humectant.  The former one is common for oils and waxes and it means that it sits on top of the skin hindering water to evaporate out of the top layers. The latter one, the humectant property, is surprising and comes from the unique property of ricinoleic acid (the dominant fatty acid in castor oil)  having an extra water-loving -OH group on its otherwise oil-loving fatty chain. We have some more info about this at castor oil, so if you are interested, read on here.  

What-it-does: surfactant/cleansing, emulsifying | Irritancy: 0 | Comedogenicity: 0

We don't have description for this ingredient yet.

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

Also-called: Titanium Dioxide/Ci 77891;Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

You may also want to take a look at...

what‑it‑does emollient | solvent
A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient and gives a nice, non-oily light skin-feel. [more]
what‑it‑does emollient
A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried. 
what‑it‑does abrasive/scrub
irritancy, com. 0, 1
Talc is the major component of most powder makeup products (think face powder, eyeshadows, and blushers) that usually contain it up to 70%. Its two winning properties that make it very suitable for this role is its outstanding spreadability for a smooth application and its low covering power, aka translucency to avoid clown-like effects. [more]
what‑it‑does viscosity controlling
irritancy, com. 0, 0
A hydrocarbon wax produced by the purification of another hydrocarbon wax, ozokerite. Similar to ozokerite, it is mostly used in stick type products to keep them nice and solid. [more]
what‑it‑does viscosity controlling
An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. [more]
what‑it‑does colorant
irritancy, com. 0, 0
A mix of red, yellow and black iron oxide. [more]
what‑it‑does emollient | viscosity controlling
what‑it‑does viscosity controlling
Polypropylsilsesquioxane is a silicone resin that forms a flexible, durable film on the skin.  The film is resistant to wash-off and rub-off and is useful for creating long-lasting makeup products and sunscreens. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | perfuming
irritancy, com. 0, 0-2
The yellow solid stuff produced by honey bees to build their honeycomb. As for skincare, it's used as an emollient and thickening agent. [more]
what‑it‑does emollient | viscosity controlling
irritancy, com. 2, 1
A synthetic liquid oil that can replace mineral oil or silicone oils in the cosmetic formulas. There are different grades depending on the molecular weight ranging from very light, volatile, non-residue leaving ones to more substantial, slight residue leaving ones.Apart from leaving the skin soft and smooth (emollient), it' [more]
what‑it‑does antimicrobial/antibacterial | solvent | viscosity controlling
Simple alcohol that's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent, and antimicrobial. In large amount can be very drying. [more]
what‑it‑does emulsifying | surfactant/cleansing
what‑it‑does emollient | viscosity controlling
what‑it‑does viscosity controlling
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
A spherical texturizing powder that's used as a texture enhancer and soft focus agent. [more]
what‑it‑does emollient
irritancy, com. 0, 1
A very common silicone that gives both skin and hair a silky smooth feel. It also forms a protective barrier on the skin and fills in fine lines. Also used for scar treatment. [more]
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does viscosity controlling
what‑it‑does surfactant/cleansing | emulsifying
A liquid fatty acid with great odour, thermal and oxidation stability. It's great for the stabilization of pigments and mineral particles in oils and solvents. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 0, 1
A chemically modified version of castor oil that results in a solid, waxy material that serves as an emollient and consistency building material. It also has some unique moisturizing properties as it is both occlusive and humectant.  The former one is common for oils and waxes and it means that it sits on top of the skin hindering water to evaporate out of the top layers. [more]
what‑it‑does surfactant/cleansing | emulsifying
irritancy, com. 0, 0
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does antioxidant
irritancy, com. 0-3, 0-3
Pure Vitamin E. Great antioxidant that gives significant photoprotection against UVB rays. Works in synergy with Vitamin C. [more]