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• Mandelic acid is an AHA that comes from bitter almond
• It can gently lift off dead surface skin cells and make the skin more smooth and even
• It has antibacterial properties
• It’s promising against acne and post inflammatory hyperpigmentation
• It’s light sensitive, so choose a product with opaque packaging

We don't have description for this ingredient yet.

A goodie fruit extract coming from the lovely pineapple. It contains a bunch of good-for-the-skin stuff:  bromelain and fruit acids  have mild exfoliant properties, and fruit sugars and amino acids give the pineapple fruit nice moisturizing and soothing properties. 

There is also a pineapple extract called pineapple ceramide on the market that's claimed to be loaded with a glucose linked ceramide derivative called glucoceramide. According to the manufacturer, glucoceramide is not only a skin moisturizer but it also helps to lighten the skin and make it more smooth.

• It’s the second most researched AHA after glycolic acid
• It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
• It also has amazing skin hydrating properties
• In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
• Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
• Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

The extract coming from the bark of the White Willow, a big (25 m/80 ft.) tree that likes to live on riverbanks. It's famous for containing anti-inflammatory natural salicylates (this powder, for example, is standardized to contain 53-65%), a close chemical relative to famous exfoliant salicylic acid.

Thanks to its salicin content, willow bark is often touted as a natural alternative to salicylic acid, though it's quite questionable how effective it is as a chemical exfoliant in the tiny amounts used in cosmetics. Apart from soothing salicin, it also contains flavonoids and phenolic acids that give willow bark tonic, astringent, and antiseptic properties.

• It's a helper ingredient that improves the freeze-thaw stability of products
• It's also a solvent, humectant and to some extent a penetration enhancer
• It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)

The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. 

For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.  

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It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.

No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.  

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An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria. 

It is Ecocert and Cosmos approved, works quite well at low concentrations (0.1-0.6%) and is popular in natural products.

• Primary fat-soluble antioxidant in our skin
• Significant photoprotection against UVB rays
• Vit C + Vit E work in synergy and provide great photoprotection
• Has emollient properties
• Easy to formulate, stable and relatively inexpensive