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Pure Derma Soothing Toner

• It's a helper ingredient that improves the freeze-thaw stability of products
• It's also a solvent, humectant and to some extent a penetration enhancer
• It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)

Yes, it's the thing that can be found naturally in pee. And in the skin. It is an awesome natural moisturizing factor, aka NMF.  NMFs are important components that help the skin to hold onto water and keep it plump, elastic and hydrated. Urea makes up about 7% of NMFs next to other things such as amino acids (40%), PCA (12%) or Lactate (12%).

What makes urea special, is that it is not only a simple moisturizer, but it is thought to be a "small-molecule regulator of epidermal structure and function" meaning that it has a bunch of extra biological activities. It acts as a mild keratolytic agent (some of its moisturizing action is thought to come from urea's ability to break down bonds in the protein called filaggrin and thus freeing up amino acids in the skin), enhances antimicrobial peptide expression and improves skin barrier function. 

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Super common soothing ingredient. It can be found naturally in the roots & leaves of the comfrey plant, but more often than not what's in the cosmetic products is produced synthetically. 

It's not only soothing but it' also skin-softening and protecting and can promote wound healing.

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

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A handy multifunctional ingredient that works as a preservative booster, as well as an antioxidant and soothing agent. 

• A multi-functional skincare superstar with several proven benefits for the skin
• Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration
• Fades brown spots alone or in combination with amino sugar, acetyl glucosamine
• Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration
• Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis

A skin protecting ingredient obtained by enzymatic synthesis from natural sugars (sucrose and maltose). It's claimed to be a bio-selective substrate that protects and stimulates the beneficial microbial skin flora without doing the same with pathogens and undesirable flora. It also stimulates the antimicrobial peptide release by keratinocytes (skin cells). 

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415).