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Virtue Labs Split End Serum

Split End Serum

Helps repair and seal broken ends while it protects against future fraying.
Uploaded by: spoon on

Ingredients overview

Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Ammonium Acryloyldimethyltaurate/​VP Copolymer, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Keratin, Panthenol, Brassica Campestris/​Aleurites Fordi Oil Copolymer, Butyrospermum Parkii (Shea) Oil, Oryza Sativa (Rice) Bran Extract, Moringa Oleifera Seed Oil, Adansonia Digitata Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Caesalpinia Spinosa Fruit Extract, Camellia Sinensis Leaf Extract, Quercus Petraea Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Pea Protein Pg-Propyl Silanetriol, Tocopherol, Citrus Paradisi (Grapefruit) Fruit Extract, Hydrolyzed Quinoa, Salvia Hispanica Seed Extract, Oryza Sativa (Rice) Extract, Hydrolyzed Adansonia Digitata Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Madecassoside, Xylitol, Asiaticoside, Trehalose, Galactoarabinan, Glycerin, Jojoba Esters, Hydrogenated Olive Oil Unsaponifiables, Sodium Dilauramidoglutamide Lysine, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Extract, Diisostearyl Malate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cinnamidopropyltrimonium Chloride, Gluconolactone, Caprylyl/​Capryl Glucoside, Ethyl Oleate, Dehydroacetic Acid, Phenethyl Alcohol, Sorbitan Oleate, Polyquaternium-37, Parfum (Fragrance), Bis-Cetearyl Amodimethicone, Polysorbate 20, Ceteareth-7, Ceteareth-25, Maltodextrin, Quaternium-95, Isododecane, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Alcohol, Potassium Sorbate, Calcium Gluconate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Sodium Phytate, Sodium Benzoate, Phytic Acid, Citric Acid, Hexyl Cinnamal, Benzyl Salicylate, Coumarin, Linalool, Limonene, Geraniol

Highlights

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua (Water, Eau) solvent
Propanediol solvent, moisturizer/​humectant
Dimethicone emollient 0, 1
Cetearyl Alcohol emollient, viscosity controlling, emulsifying, surfactant/​cleansing 1, 2
C12-15 Alkyl Benzoate emollient, antimicrobial/​antibacterial
Glyceryl Stearate emollient, emulsifying 0, 1-2
Steareth-21 emulsifying, surfactant/​cleansing
Phenyl Trimethicone emollient
Ammonium Acryloyldimethyltaurate/VP Copolymer viscosity controlling
Hydrogenated Ethylhexyl Olivate emollient
Ethylhexylglycerin preservative
Keratin
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Brassica Campestris/Aleurites Fordi Oil Copolymer
Butyrospermum Parkii (Shea) Oil emollient
Oryza Sativa (Rice) Bran Extract
Moringa Oleifera Seed Oil emollient goodie
Adansonia Digitata Seed Oil emollient goodie
Helianthus Annuus (Sunflower) Seed Oil emollient 0, 0 goodie
Amaranthus Caudatus Seed Extract emollient goodie
Cystoseira Compressa Extract
Caesalpinia Spinosa Fruit Extract
Camellia Sinensis Leaf Extract antioxidant, soothing goodie
Quercus Petraea Fruit Extract
Cynara Scolymus (Artichoke) Leaf Extract
Oryza Sativa (Rice) Seed Protein antioxidant
Hydrolyzed Pea Protein Pg-Propyl Silanetriol
Tocopherol antioxidant 0-3, 0-3 goodie
Citrus Paradisi (Grapefruit) Fruit Extract
Hydrolyzed Quinoa
Salvia Hispanica Seed Extract emollient
Oryza Sativa (Rice) Extract abrasive/​scrub
Hydrolyzed Adansonia Digitata Seed Extract
Helianthus Annuus (Sunflower) Sprout Extract
Pisum Sativum (Pea) Extract
Hydrolyzed Linseed Extract
Madecassoside antioxidant, soothing goodie
Xylitol moisturizer/​humectant goodie
Asiaticoside antioxidant, perfuming goodie
Trehalose moisturizer/​humectant goodie
Galactoarabinan antioxidant goodie
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Jojoba Esters soothing, emollient, moisturizer/​humectant
Hydrogenated Olive Oil Unsaponifiables emollient
Sodium Dilauramidoglutamide Lysine moisturizer/​humectant, emulsifying
Zea Mays (Corn) Starch viscosity controlling, abrasive/​scrub
Helianthus Annuus (Sunflower) Extract soothing, emollient goodie
Diisostearyl Malate emollient, surfactant/​cleansing
Rosmarinus Officinalis (Rosemary) Leaf Extract antioxidant, soothing, antimicrobial/​antibacterial goodie
Cinnamidopropyltrimonium Chloride
Gluconolactone exfoliant, chelating superstar
Caprylyl/Capryl Glucoside surfactant/​cleansing
Ethyl Oleate emollient, perfuming
Dehydroacetic Acid preservative
Phenethyl Alcohol
Sorbitan Oleate emulsifying 0, 3
Polyquaternium-37 viscosity controlling
Parfum (Fragrance) perfuming icky
Bis-Cetearyl Amodimethicone
Polysorbate 20 emulsifying, surfactant/​cleansing 0, 0
Ceteareth-7 emulsifying, surfactant/​cleansing
Ceteareth-25 surfactant/​cleansing, emulsifying
Maltodextrin
Quaternium-95
Isododecane emollient, solvent
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Sodium Phosphate buffering
Ethyl Linoleate emollient, perfuming
Caprylyl Glycol moisturizer/​humectant, emollient
Alcohol antimicrobial/​antibacterial, solvent, viscosity controlling icky
Potassium Sorbate preservative
Calcium Gluconate moisturizer/​humectant
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate antioxidant, preservative
Caprylic Acid surfactant/​cleansing, emulsifying, perfuming 3, 1
Phenoxyethanol preservative
Benzyl Alcohol preservative, perfuming, solvent, viscosity controlling
Chlorphenesin preservative, antimicrobial/​antibacterial
Sorbic Acid preservative
Benzoic Acid preservative
Sodium Phytate chelating
Sodium Benzoate preservative
Phytic Acid chelating
Citric Acid buffering
Hexyl Cinnamal perfuming icky
Benzyl Salicylate perfuming icky
Coumarin perfuming icky
Linalool perfuming icky
Limonene perfuming, solvent icky
Geraniol perfuming icky

Virtue Labs Split End Serum
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

What-it-does: emollient | Irritancy: 0 | Comedogenicity: 1

Probably the most common silicone of all. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid.

As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier (aka occlusive). Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

What-it-does: emollient, viscosity controlling, emulsifying, emulsion stabilising, surfactant/cleansing | Irritancy: 1 | Comedogenicity: 2

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%.  

It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols.  Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents. 

What-it-does: emollient, emulsifying | Irritancy: 0 | Comedogenicity: 1-2

A super common, waxy, white, solid stuff that helps water and oil to mix together, gives body to creams and leaves the skin feeling soft and smooth.

Chemically speaking, it is the attachment of a glycerin molecule to the fatty acid called stearic acid. It can be produced from most vegetable oils (in oils three fatty acid molecules are attached to glycerin instead of just one like here) in a pretty simple, "green" process that is similar to soap making. It's readily biodegradable.

A waxy solid material that helps oil and water to mix together, aka emulsifier. It is super similar to Steareth-20 with just a little more ethoxylation and thus a little more water solubility. It works very well when combined with mostly oil-soluble emulsifiers such as Steareth-2 and the two together can form exceptionally stable emulsions. 

What-it-does: emollient

A silicone fluid that gives a nonoily, easy to spread emolliency to the formulas. It is also used as a water repellent additive and to reduce the tackiness and stickiness of other ingredients. It also imparts gloss, softness and better manageability to hair.

Also-called: Aristoflex AVC | What-it-does: viscosity controlling

A kind of polymer (big molecule from repeated subunits) that helps to create beautiful gel-like textures. It's also a texturizer and thickener for oil-in-water emulsions. It gives products a good skin feel and does not make the formula tacky or sticky. 

It works over a wide pH range and is used between 0.5-1.2%.

What-it-does: emollient

We don't have description for this ingredient yet.

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

We don't have description for this ingredient yet.

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

We don't have description for this ingredient yet.

What-it-does: emollient

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Moringa Seed Oil | What-it-does: emollient

The oil coming from the seeds of the Moringa tree, a big white-flowered tree native to India. It's a yellow oil similar to olive oil. It's rich in nourishing and moisturizing fatty acid, oleic (75%) and also contains behenic acid (up to 8%) that makes moringa very stable and gives the oil a long shelf life

It blends easily with essential oils and can also help to stabilize scents so it's a popular oil in the perfume industry. 

Also-called: Baobab Seed Oil | What-it-does: emollient

Baobab is a really big, iconic tree native to Africa (here is a nice image of it). It's the largest succulent plant in the world and almost all parts of it have traditional medicinal uses in Africa. 

The seed oil, similar to other plant oils, is loaded with things that are good-for-the-skin: it contains skin regenerating vitamin A, antioxidant vitamin E, and vitamin D3 that helps with calcium absorption. It's rich in nourishing fatty acids oleic (30-40%), linoleic (24-34%) and palmitic (18-30%).

Also-called: Sunflower Oil | What-it-does: emollient | Irritancy: 0 | Comedogenicity: 0

Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more  we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

Also-called: Amaranth Seed Extract | What-it-does: emollient

It's the seed extract of a plant called amaranth or love-lies-bleeding.  It's a really ancient plant grown by Aztecs, Incas and Mayas as their main food and they called it “the golden grain”. They believed it had supernatural powers. Nowadays it's a popular health food because the seeds have great nutritional benefits and are high in protein.

As for skincare there are two types of the seed extract: 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Green Tea | What-it-does: antioxidant, soothing
  • Green tea is one of the most researched natural ingredients
  • The active parts are called polyphenols, or more precisely catechins (EGCG being the most abundant and most active catechin)
  • There can be huge quality differences between green tea extracts. The good ones contain 50-90% catechins (and often make the product brown and give it a distinctive smell)
  • Green tea is proven to be a great antioxidant, UV protectant, anti-inflammatory, anticarcinogenic and antimicrobial
  • Because of these awesome properties green tea is a great choice for anti-aging and also for skin diseases including rosacea, acne and atopic dermatitis
Read all the geeky details about Camellia Sinensis Leaf Extract here >>

We don't have description for this ingredient yet.

Also-called: Artichoke Leaf Extract

We don't have description for this ingredient yet.

What-it-does: antioxidant

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Tocopherol - goodie
Also-called: Vitamin E | What-it-does: antioxidant | Irritancy: 0-3 | Comedogenicity: 0-3
  • Primary fat-soluble antioxidant in our skin
  • Significant photoprotection against UVB rays
  • Vit C + Vit E work in synergy and provide great photoprotection
  • Has emollient properties
  • Easy to formulate, stable and relatively inexpensive
Read all the geeky details about Tocopherol here >>

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: emollient

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Madecassoside - goodie
What-it-does: antioxidant, soothing

One of the main biologically active components of the famous medicinal plant, Centella Asiatica, aka Gotu Kola. It has well established wound healing, skin-soothing and antioxidant activities.

There is also a study by La Roche Posay (belongs to L'Oreal) that examined the anti-aging effects of 5% Vitamin C combined with 0.1% Madecassoside. They mention that " Madecassoside is known to induce collagen expression and ⁄ or to modulate inflammatory mediators thus might  prevent and correct some signs of aging." The surprisingly long, 6-month study observed "significant improvement of the clinical score for deep and superficial wrinkles, suppleness, firmness, roughness, and skin hydration", but Vitamin C in itself is already an anti-aging superstar, so it is hard to know how much Madecassoside did. 

Xylitol - goodie
What-it-does: moisturizer/humectant

A type of sugar that's part of a moisturizing trio called Aquaxyl. You can read more about its magic properties at xylitylglucoside

Asiaticoside - goodie
What-it-does: antioxidant, perfuming

One of the main biologically active components of the famous medicinal plant, Centella Asiatica, aka Gotu Kola. It has well established wound healing and antioxidant activities.  

In-vitro (made in the lab) studies also show that Asiaticoside stimulates GAGs (glycosaminoglycans - polysaccharides that are part of the liquidy stuff between our skin cells) production as well as collagen I synthesis.  Read more at Gotu Kola >>

Trehalose - goodie
What-it-does: moisturizer/humectant

A type of sugar that has water-binding properties and helps to keep your skin hydrated

What-it-does: antioxidant

Galactoarabinan is a natural polysaccharide (a big carbohydrate molecule) that comes from the Larch trees.

According to the manufacturer it can do all kinds of good in a formula: it can reduce trans-epidermal-water-loss (a fancy way of saying that it's moisturizing), improve the appearance of skin’s superficial fine lines, improve the uniformity and spreadability of a formulation and provides SPF enhancement. What's more it can also help to boost the efficacy of AHA exfoliants (while not boosting the irritation side effect). 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Jojoba-derived emollient wax esters (fatty acid + fatty alcohol) that make your skin feel nice and smooth. Chemically speaking, pure jojoba oil is also a wax ester (read our shiny explanation here), however, the ingredients called jojoba esters on the ingredient lists are made from jojoba oil and/or hydrogenated jojoba oil via interesterification. 

They have multiple versions with variable fatty acid chain length and the ingredient can have a liquid, a creamy, a soft or firm paste, or even a hard wax consistency. The common thing between all versions is, that unlike most normal triglyceride oils, jojoba esters have superior stability, provide non-greasy emolliency and are readily absorbed into the skin

What-it-does: emollient

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: Corn Starch | What-it-does: viscosity controlling, absorbent/mattifier, abrasive/scrub

A corn-derived, white to yellowish, floury powder that works as a handy helper ingredient to create nice feeling emulsions.

It gives a generally pleasant skin feel, has some mattifying effect (though rice starch is better at that), it reduces greasiness and tackiness and helps the formula to spread easily without whitening or shininess. 

What-it-does: soothing, emollient

When it comes to sunflower and skincare, the seed oil is the common and well-known one. But according to manufacturer info, the seed extract also contains a bunch of skin goodies, including anti-inflammatory minerals, moisturizing and soothing amino acids, sugars and proteins as well as antioxidant polyphenol derivatives. 

We don't have description for this ingredient yet.

Also-called: Rosemary Leaf Extract | What-it-does: antioxidant, soothing, antimicrobial/antibacterial

The extract coming from the lovely herb, rosemary. It contains lots of chemicals, including flavonoids, phenolic acids, and diterpenes. Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties. 

The leaves contain a small amount of essential oil (1-2%) with fragrant components, so if you are allergic to fragrance, it might be better to avoid it. 

We don't have description for this ingredient yet.

Gluconolactone - superstar
What-it-does: exfoliant, chelating
  • It’s a polyhydroxy acid (PHA), that is often referred to as next generation AHA
  • It gently lifts off dead skin cells form the skin surface making skin smooth and even
  • In the long term it provides anti-aging benefits, like increased skin thickness and decreased wrinkles (though a tad less than even more proven superstar AHAs)
  • It’s a great moisturizer and even helps to repair impaired skin barrier
  • It’s antioxidant, and does not make your skin more sensitive to the sun
  • It can be used even if your skin is very sensitive, rosacea prone or if you are post cosmetic procedure
Read all the geeky details about Gluconolactone here >>

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

Also-called: Vitamin F Ethyl Ester | What-it-does: emollient, perfuming

It's a Vitamin F Ethyl Ester, that is used as an emollient. Coupled with other two forms of vitamin F ethyl ester (ethyl linoleate and ethyl linolenate), the trio is intended to treat dry, seborrheic skin with damaged lipid barrier and dry scalps with brittle and shine-less hair.

Also-called: Geogard 111A | What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi and has only milder effect against bacteria. 

It is Ecocert and Cosmos approved, works quite well at low concentrations (0.1-0.6%) and is popular in natural products.

A colorless liquid used in small amounts as a so-called masking ingredient, meaning it can hide the natural not-so-nice smell of other cosmetic ingredients. It has a nice rose-like scent and can be found in several essential oils such as rose, neroli or geranium. It also has some antimicrobial activity and can boost the performance of traditional preservatives.

What-it-does: emulsifying | Irritancy: 0 | Comedogenicity: 3

A mainly oil-loving, vegetable raw material based ingredient that helps water and oil to mix together, aka emulsifier. It can also function as a wetting and dispersing agent helping insoluble particles such as color pigments or inorganic sunscreens (zinc/titanium dioxide) to disperse nice and even in liquids.  

Chemically speaking, it comes from the attachment of sorbitan (a dehydrated sorbitol (sugar) molecule) with the unsaturated fatty acid Oleic Acid, that creates a partly water (the sorbitan part) and partly oil soluble (oleic part) molecule. 

What-it-does: viscosity controlling

A cationic polymer molecule (a big molecule with repeated subunits and a positive charge) that acts both as a film-former and conditioning ingredient as well as a thickening agent

Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

We don't have description for this ingredient yet.

What-it-does: emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 0

It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding). 

We don't have description for this ingredient yet.

What-it-does: emollient, solvent

A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient. It gives a nice non-oily light skin feel and it can improve the slip of the formula without leaving a tacky residue behind.

It's also popular in make-up products as its volatility makes mascaras and foundations last longer. If that would not be enough, it's also an excellent solvent, and it's a regular not only on the ingredients lists of make-ups but also on makeup removers.  

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

What-it-does: buffering

We don't have description for this ingredient yet.

Also-called: Vitamin F Ethyl Ester | What-it-does: emollient, perfuming

A type of oil soluble vitamin F that is used as an emollient. Read more at ethyl oleate.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

Alcohol - icky
Also-called: Ethanol | What-it-does: antimicrobial/antibacterial, solvent, viscosity controlling, astringent

Simply alcohol refers to ethanol and it's a pretty controversial ingredient. It has many instant benefits: it's a great solvent, penetration enhancer, creates cosmetically elegant, light formulas, great astringent and antimicrobial. No wonder it's popular in toners and oily skin formulas. 

The downside is that it can be very drying if it's in the first few ingredients on an ingredient list. 

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Also-called: Tinogard TT | What-it-does: antioxidant, preservative

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate is an antioxidant molecule used in small amounts (less than 0.8%) to help products stay nice longer. More specifically, it is great at preventing discoloration or other types of oxidative degradation. It is a trendy alternative to often bad-mouthed synthetic antioxidant and stabilizer, BHT

What-it-does: surfactant/cleansing, emulsifying, perfuming | Irritancy: 3 | Comedogenicity: 1

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It can be naturally found in fruits and teas but can also be made synthetically.

No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough.  

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. It's often combined with IT-preservative, phenoxyethanol.

What-it-does: preservative

A mild, natural preservative that usually comes to the formula together with its other mild preservative friends, such as Benzoic Acid and/or Dehydroacetic Acid. Btw, it's also used as a food preservative.

What-it-does: preservative

An Ecocert-approved, natural preservative that counts as gentle and non-irritating to the skin. Usually, it comes to the formula as part of a preservative blend as it's not enough on its own.

What-it-does: chelating

It’s one of those little helper ingredients that makes sure the product stays the same over time. No color change or anything like that. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. 

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

What-it-does: chelating

Though its name says acid, it's not really an exfoliant. It's a plant extract with some antioxidant properties. Its main thing in cosmetic products is to neutralize the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.  It's a natural alternative to sometimes bad-mouthed chelating agents, EDTAs.

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

What-it-does: perfuming

A common fragrance ingredient that smells like jasmine. It is one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. Best to avoid if your skin is sensitive.

What-it-does: perfuming

It’s a common fragrance ingredient that has a light floral smell.  It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

Coumarin - icky
What-it-does: perfuming

A common fragrance ingredient that has a sweet, vanilla, nutty scent. When diluted it smells like freshly-mown hay.

It’s one of the “EU 26 fragrances” that has to be labelled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential. Best to avoid if your skin is sensitive.

Linalool - icky
What-it-does: perfuming, deodorant

Linalool is a super common fragrance ingredient. It’s kind of everywhere - both in plants and in cosmetic products. It’s part of 200 natural oils including lavender, ylang-ylang, bergamot, jasmine, geranium and it can be found in 90-95% of prestige perfumes on the market. 

The problem with linalool is, that just like limonene it oxidises on air exposure and becomes allergenic. That’s why a product containing linalool that has been opened for several months is more likely to be allergenic than a fresh one.

Limonene - icky
What-it-does: perfuming, solvent, deodorant

A super common and cheap fragrance ingredient. It's in many plants, e.g. rosemary, eucalyptus, lavender, lemongrass, peppermint and it's the main component (about 50-90%) of the peel oil of citrus fruits.

It does smell nice but the problem is that it oxidizes on air exposure and the resulting stuff is not good for the skin. Oxidized limonene can cause allergic contact dermatitis and counts as a frequent skin sensitizer

Geraniol - icky
What-it-does: perfuming

Geraniol is a common fragrance ingredient. It smells like rose and can be found in rose oil or in small quantities in geranium, lemon and many other essential oils. 

Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.

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It’s one of those little helper ingredients that makes sure the product stays the same over time. No color change or anything like that. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.  [more]
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A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
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A common fragrance ingredient that smells like jasmine. It is one of the “EU 26 fragrances” that has to be labelled separately because of allergen potential. [more]
what‑it‑does perfuming
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A super common fragrance ingredient found naturally in many plants including citrus peel oils, rosemary or lavender. It autoxidizes on air exposure and counts as a common skin sensitizer. [more]
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