Refreshing Brightening Serum
Purid

Refreshing Brightening Serum

Help hyper-pigmentation and anti-oxidation.
Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

Also-called: Form of Vitamin C, 3-O-Ethyl Ascorbate, EAC | What-it-does: antioxidant, skin brightening, vitamins

A very stable and promising form of skincare superstar, Vitamin C. If you do not know why Vitamin C is a big deal in skin care, you can catch up here. In short, Vitamin C has three proven magic abilities: antioxidant, collagen booster, and skin brightener. The problem with it, though, is that it's very unstable, turns brown and ineffective in no time (after a few month) and the cosmetic industry is trying to come up with smart derivatives that are stable and have the magic abilities of pure Vitamin C. 

Ethyl Ascorbic Acid, or in short EAC is an "etherified derivative of ascorbic acid" that consists of vitamin C and an ethyl group bound to the third carbon position. This makes Vitamin C very stable and soluble both in water and oil.

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But for a Vitamin C derivative to work, it's not enough to be stable, they also have to be able to absorb into the skin and convert there to pure Vitamin C. We have good news regarding the absorption: on top of manufacturer claims, there is some data (animal study) demonstrating in can get into the skin, and it seems to be better at it than another vitamin C derivative called Ascorbyl Glucoside

Regarding conversion, we can cite only a manufacturer claim saying that EAC is metabolized in the skin to pure ascorbic acid (and the ascorbic acid content of EAC is very high - 86,4% - compared to the usual 50-60% Vitamin C content of other derivatives). 

As for the three magic abilities of Vitamin C, we again have mostly only manufacturer claims, but at least those are very promising. EAC seems to have both antioxidant and anti-inflammatory effect, and it's claimed to be able to boost skin's collagen production. The strong point of EAC, though. is skin-brightening. On top of manufacturer claims, there is also clinical in-vivo (tested on real people) data showing that 2% EAC can improve skin tone and whiten the skin. 

All in all, Ethyl Ascorbic Acid is not (yet) a fully proven but a very promising Vitamin C derivative. Especially if you are after Vitamin C's skin-brightening effect it's worth a try. 

Also-called: Purslane Extract | What-it-does: soothing, antioxidant

A nice succulent with bright yellow flowers and edible nutritious vegetables. It's a famous plant in Korean traditional medicine to treat infection and irritated skin.

Modern research confirms that it's loaded with skin-goodies: it's the richest green plant source of omega-3 fatty acids (α-linolenic acid), contains NMFs (polysaccharides and amino acids),  vitamins (β-carotene), minerals, and antioxidants (yellow betaxanthins and reddish betacyanins). Thanks to all its beneficial components, Purslane Extract has several magic properties: it's a great anti-inflammatory and antioxidant agent and also has wound healing abilities

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Oat Beta Glucan - goodie

Beta-Glucan is a nice big molecule composed of many smaller sugar molecules (called polysaccharide). It’s in the cell walls of yeast, some mushrooms, seaweeds, and cereals.

It’s a real goodie no matter if you eat it or put it on your face. Eating it is anti-diabetic, anti-cancer and even lowers the blood cholesterol. 

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Putting it on your face it also does a bunch of good things: it ‘s shown to have wound healing properties, it’s a mild antioxidant,  it’s a great skin soother and moisturizer, and it even shows promising anti-aging benefits

The manufacturer of the ingredient did a published study with 27 people and examined the effect of 0.5% beta-glucan. They found that despite the large molecular size beta-glucan does penetrate into the skin, even into the dermis (the middle layer of the skin where wrinkles form). After 8 weeks there was a significant reduction of wrinkle depth and height and skin roughness has also improved greatly. 

Bottom line: Beta-glucan is a great ingredient, especially for sensitive skin. It soothes, moisturizes and even shows some anti-aging magic properties. 

What-it-does: solvent

It's a type of glycol that - according to the manufacturer - is an extremely good replacement for other glycols like propylene or butylene glycol. Its main job is to be a solvent, but it has also very good antimicrobial properties and acts as a true preservative booster. Also helps with skin hydration without stickiness or tacky feel.

A multi-functional, silky feeling helper ingredient that can do quite many things. It's used as an emulsion stabilizer, solvent and a broad spectrum antimicrobial. According to manufacturer info, it's also a moisturizer and helps to make the product feel great on the skin. It works synergistically with preservatives and helps to improve water-resistance of sunscreens. 

What-it-does: emollient

An emollient ester that leaves a silky finish on the skin and increases the hydrating power of the formula.

In makeup products, it can counteract the drying effect of long-wear or waterproof formulas, and it also works great in shaving products to improve razor glide. 

What-it-does: moisturizer/humectant

A biocompatible copolymer (a big molecule that consists of more than one type of building blocks) that has the same structure as important cell membrane ingredient, phospholipid. It's a good skin moisturizer, leaves a silky, smooth feel on the skin and can help to reduce irritation caused by some not-so-nice ingredients (like surfactants).

What-it-does: soothing

We don't have description for this ingredient yet.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

Also-called: SymWhite | What-it-does: antioxidant, skin brightening

A skin-lightening and antioxidant active ingredient derived from a molecule that exists naturally in Pine tree. According to the clinical results of the manufacturer, 0.5% of phenylethyl resorcinol is more effective than 1% of well-known skin-lightener kojic acid. 

Though the results from the manufacturer sound quite promising, a skin-lightening study from 2013 involving phenylethyl resorcinol shows quite moderate results. In the 80 participants, 12-week study, phenylethyl resorcinol was combined with three other actives (disodium glycerophosphate, L-leucine, and undecylenoyl phenylalanine) and only 57% of the participants showed at least a moderate response and 17% did not improve at all.

Glycerin - goodie
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • Super common, used for more than 50 years
  • Not only a simple moisturizer but plays an important role in keeping the stuff between our skin cells healthy
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

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It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive. 

Bisabolol - goodie
Also-called: Alpha-Bisabolol | What-it-does: soothing

It's one of the active parts of Chamomile that contains about 30% of bisabolol. It's a clear oily fluid that is used in skincare as a nice anti-inflammatory and soothing ingredient. 

Ceramide 3 - goodie
Also-called: Ceramide 3, Ceramide NP | What-it-does: skin-identical ingredient

One of the 9 types of ceramides that can be found naturally in the upper layer of the skin. Ceramides make up 50% of the goopy stuff that's between our skin cells and play a super important role in having a healthy skin barrier and keeping the skin hydrated

We wrote way more about ceramides at ceramide 1, so click here to know more.

What-it-does: emollient, silicone

Probably the cheapest and most common silicone of all. As for skincare, it makes the skin silky smooth, creates a subtle gloss and forms a protective barrier on the skin. Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice).  

There are also scar treatment gels out there using dimethicone as their base ingredient. It helps to soften scars and increase their elasticity. 

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As for hair care, it's the heaviest of all silicones used for hair care and smoothes the hair like no other thing. It can be a bit difficult to wash out.

What-it-does: emollient, solvent, silicone

It's a super commonly used silicone that is water-thin and does not absorb into the skin but evaporates from it (called volatile silicone). Similar to other silicones it gives skin and hair a silky, smooth feel

It's often combined with the heavier dimethicone as the two togeather form a water resistant, breathable protective barrier on the skin without a negative tacky feel.

We don't have description for this ingredient yet.

What-it-does: emollient, solvent

A light, velvety, unique skin feel liquid that is a good solvent and also makes the skin feel nice and smooth (aka emollient). It's often used in makeup products mixed with silicones to give shine and slip to the product. It's also great for cleansing dirt and oil from the skin as well as for taking off make-up.

There is not much info about this guy in itself other than it helps to thicken up products and stabilize oil-in-water emulsions. It usually comes to the formula as part of some thickener complex. For example, coupled with isohexadecane and polysorbate 80, the trio forms an instant gel upon mixing with water. 

It's a common little helper ingredient that helps water and oil to mix together. Also, it can help to increase the solubility of some other ingredients in the formula. 

A common little helper ingredient that helps water and oil to mix together, aka emulsifier. 

The number at the end refers to the oil-loving part and the bigger the number  the more emulsifying power it has. 20 is a weak emulsifier, rather called solubilizer used commonly in toners while 60 and 80 are more common in serums and creams.

What-it-does: viscosity controlling

A kind of polymer (big molecule from repeated subunits) that can help to create beautiful gel-like textures. It's also a texturizer and thickener for oil-in-water emulsions. It gives products a good skin feel and does not make the formula tacky or sticky. 

It works over a wide pH range, and is used between 0.5-1.2%.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

Arginine - goodie

A semi-essential (infants cannot synthesize it, but adults can) amino acid that is one of the primary building blocks of hair keratin and skin collagen. It's a natural moisturizing factor, a skin hydrator and might also help to speed up wound healing

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