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In2it Cream Blusher

Cream Blusher

Has aloe vera and vitamin e to supplement nutrients onto your skin as you wear it throughout the day.
Uploaded by: wonderjes on

Skim through

Ingredient name what-it-does irr., com. ID-Rating
Water solvent
Cyclopentasiloxane emollient, solvent
Butylene Glycol moisturizer/​humectant, solvent 0, 1
Isononyl Isononanoate emollient
Cetyl PEG/PPG-10/1 Dimethicone emulsifying, surfactant/​cleansing
Silica viscosity controlling
Sorbitan Olivate emulsifying goodie
Polyglyceryl-4 Isostearate emulsifying
Isododecane emollient, solvent
Beeswax emollient, viscosity controlling, emulsifying, perfuming 0, 0-2
Sodium Chloride viscosity controlling
Propylene Glycol moisturizer/​humectant, solvent 0, 0
Hexyl Laurate emollient
Cetyl Dimethicone emollient
Trimethylsiloxysilicate/Dimethiconol Crosspolymer viscosity controlling
Phenoxyethanol preservative
Hydrogenated Castor Oil emollient, viscosity controlling, emulsifying, surfactant/​cleansing 0, 1
Dimethicone Crosspolymer viscosity controlling
Menthyl Lactate
Hexadecene solvent
Chlorphenesin preservative, antimicrobial/​antibacterial
Disodium EDTA chelating
Menthol soothing icky
Tocopheryl Acetate antioxidant 0, 0
Glycerin skin-identical ingredient, moisturizer/​humectant 0, 0 superstar
Fragrance perfuming icky
Triethoxycaprylylsilane
Aluminum Hydroxide emollient, moisturizer/​humectant, viscosity controlling
Aloe Barbadensis (Aloe Vera) Leaf Juice soothing, moisturizer/​humectant goodie
Maltodextrin
Ethyl Menthane Carboxamide
Sorbitol moisturizer/​humectant 0, 0
Laminaria Digitata Extract
Lecithin emollient, emulsifying goodie
Xanthan Gum viscosity controlling
Caprylyl Glycol moisturizer/​humectant, emollient
Potassium Sorbate preservative
Sodium Benzoate preservative
Diatomaceous Earth abrasive/​scrub
Glyceryl Caprylate preservative
Ci 77891 colorant 0, 0
Ci 73360 colorant 0, 3
Ci. 77019 colorant
Ci 77492 colorant 0, 0
Ci 77007 colorant 0, 0
Ci 15850 colorant 0, 1

In2it Cream Blusher
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

What-it-does: emollient, solvent

A super commonly used 5 unit long, cyclic structured silicone that is water-thin and does not stay on the skin but evaporates from it (called volatile silicone). Similar to other silicones, it gives skin and hair a silky, smooth feel

It's often combined with the non-volatile (i.e. stays on the skin) dimethicone as the two together form a water-resistant, breathable protective barrier on the skin without a negative tacky feel.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 1

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.  

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

What-it-does: emollient

An emollient ester with a rich and creamy but non-greasy skin feel. It makes skin supple and protects dry skin. 

Also-called: Cetyl Dimethicone Copolyol | What-it-does: emulsifying, surfactant/cleansing

A silicone emulsifier that helps water and silicone oils to mix nicely together. 

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles. 

Also-called: Part of Olivem 1000 | What-it-does: emulsifying

An ester coming from sorbitol and the fatty acids of olive oil. It is part of the popular emulsifier trade named Olivem 1000 that is well-known for generating biomimetic liquid crystal structures. We have more info on Olivem 1000 at Cetearyl Olivate >>

What-it-does: emulsifying

We don't have description for this ingredient yet.

What-it-does: emollient, solvent

A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient. It gives a nice non-oily light skin feel and it can improve the slip of the formula without leaving a tacky residue behind.

It's also popular in make-up products as its volatility makes mascaras and foundations last longer. If that would not be enough, it's also an excellent solvent, and it's a regular not only on the ingredients lists of make-ups but also on makeup removers.  

Also-called: Cera Alba | What-it-does: emollient, viscosity controlling, emulsifying, perfuming | Irritancy: 0 | Comedogenicity: 0-2

It's the yellow, solid stuff that you probably know from beeswax candles. It's a natural material produced by honey bees to build their honeycomb.

As for skincare, it's used as an emollient and thickening agent. It's super common in lip balms and lipsticks. 

Also-called: Salt | What-it-does: viscosity controlling

Sodium chloride is the fancy name of salt. Normal, everyday table salt

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

What-it-does: moisturizer/humectant, solvent | Irritancy: 0 | Comedogenicity: 0
  • It's a helper ingredient that improves the freeze-thaw stability of products
  • It's also a solvent, humectant and to some extent a penetration enhancer
  • It has a bad reputation among natural cosmetics advocates but cosmetic scientists and toxicology experts do not agree (read more in the geeky details section)
Read all the geeky details about Propylene Glycol here >>

What-it-does: emollient

A fast spreading emollient ester (hexyl alcohol + lauric acid) that's used in water in oil emulsions or in water-free formulas. It gives a light skin feel. 

What-it-does: emollient

A helpful emollient ingredient that gives products a light, smooth-skin feeling. You’ll find it mostly in products containing SPF, as, according to several manufacturers, it can increase the water resistance and spreadability of UV filters. With better spreadability, less filters are needed to provide the same SPF, making the formula lighter and nicer to use and with improved water resistance, your protection will last that bit longer in the pool.

What-it-does: viscosity controlling

We don't have description for this ingredient yet.

What-it-does: preservative

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. 

What-it-does: emollient, viscosity controlling, emulsifying, surfactant/cleansing | Irritancy: 0 | Comedogenicity: 1

A chemically modified version of castor oil that results in a solid, waxy material that serves as an emollient and consistency building material.

It also has some unique moisturizing properties as it is both occlusive and humectant.  The former one is common for oils and waxes and it means that it sits on top of the skin hindering water to evaporate out of the top layers. The latter one, the humectant property, is surprising and comes from the unique property of ricinoleic acid (the dominant fatty acid in castor oil)  having an extra water-loving -OH group on its otherwise oil-loving fatty chain. We have some more info about this at castor oil, so if you are interested, read on here.  

A high-molecular-weight silicone elastomer (rubber-like elastic material) that is usually blended with a base silicone fluid (such as dimethicone or cyclopentasiloxane) to give the formula a silky smooth feel and to act as a thickening agent.

We don't have description for this ingredient yet.

What-it-does: solvent

We don't have description for this ingredient yet.

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. It's often combined with IT-preservative, phenoxyethanol.

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

Menthol - icky
What-it-does: soothing

Menthol needs no introduction: it's the thing that causes the cooling sensation so well-known both from cosmetic products as well as a bunch of other things like chocolate, chewing gum, toothpaste or cigarette. It's a natural compound that comes from the essential oil of Mentha species (peppermint oil contains 40-50% menthol) and it gives them their typical minty smell and flavor.

As for skincare, menthol seems to be a mixed bag. Apart from the cool cooling sensation (that might last up to 70 mins!), it also has painkilling, itch reducing, antibacterial, antifungal and even penetration enhancing properties. On the other hand, it also seems to act as a skin irritant that increases trans-epidermal water loss (the water that evaporates from the outer layer of the skin) and thus contributes to drying out the skin.

Also-called: Vitamin E Acetate | What-it-does: antioxidant | Irritancy: 0 | Comedogenicity: 0

It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version. 

According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Fragrance - icky
Also-called: Fragrance, Parfum;Parfum/Fragrance | What-it-does: perfuming

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). 

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.  

A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  The coating helps to stabilize pigments in the formulas and also helps them to spread easily and evenly on the skin. 

Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.

However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. Specifically, it protects our skin from the harmful effects of nasty Reactive Oxygen Species (free radicals derived from oxygen such as Superoxide and Hydrogen Peroxide) generated when Titanium Dioxide is exposed to UV light. Btw, chlorine in swimming pool water depletes this protective coating, so one more reason to reapply your sunscreen after a dip in the pool on holiday.

Also-called: Aloe Vera | What-it-does: soothing, moisturizer/humectant

Aloe Vera is one of today’s magic plants. It does have some very nice properties indeed, though famous dermatologist Leslie Baumann warns us in her book that most of the evidence is anecdotal and the plant might be a bit overhyped.

What research does confirm about Aloe is that it’s a great moisturizer and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. It also helps wound healing and skin regeneration in general. All in all definitely a goodie. 

It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding). 

A menthol derivative that gives a strong cooling effect on the skin (and in the mouth). But, unlike menthol, it is virtually nonvolatile, odorless and tasteless.

It is often combined with other cooling agents such as Menthyl Lactate and/or Methyl Diisopropyl Propionamide for even more cooling to make us think that the formula is hard-working. We have also bumped into a theory about skin cooling having some "secondary" anti-aging benefit by increasing the calcium ions in the skin. But, the referenced research is about sensory neurons in rats and extrapolating antiaging benefits from that and the general role of calcium in the skin seems pretty far-fetched to us. 

What-it-does: moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

It's a sweet tasting sugar substitute that helps your skin to hold onto water when used in cosmetic products. It also helps to thicken up products and give them a bit more slip. 

Also-called: Horsetail Kelp Extract

We don't have description for this ingredient yet.

Lecithin - goodie
What-it-does: emollient, emulsifying

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415). 

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

What-it-does: preservative

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4). 

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

What-it-does: abrasive/scrub

We don't have description for this ingredient yet.

What-it-does: preservative

A 100% plant derived, natural (Ecocert approved) multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier (meaning that next to other emulsifiers it can help water and oil to mix)  and even more importantly has a strong antimicrobial activity

Thanks to this last thing, it allows a lower percentage of traditional preservative or it might even be able to completely replace them. 

Also-called: Titanium Dioxide/Ci 77891 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Also-called: Red 30 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 3

We don't have description for this ingredient yet.

Also-called: CI 77019;Mica | What-it-does: colorant

A super versatile and common mineral powder that comes in different particle sizes. It is a multi-tasker used to improve skin feel, increase product slip, give the product light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent.

It is also the most commonly used "base" material for layered composite pigments such as pearl-effect pigments. In this case, mica is coated with one or more metal oxides (most commonly titanium dioxide) to achieve pearl effect via the physical phenomenon known as interference. 

Also-called: Iron Oxide Yellow | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

Yellow Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that gives the yellow tones in your foundation. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products. 

Chemically speaking, it is hydrated iron III oxide and depending on the conditions of manufacture, it can range from a light lemon to an orange-yellow shade.  

Also-called: Ultramarines | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 0

An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US.

Also-called: Red 6, Red 7 | What-it-does: colorant | Irritancy: 0 | Comedogenicity: 1

We don't have description for this ingredient yet.

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what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does emollient | solvent
It's a super commonly used water-thin volatile silicone that gives skin and hair a silky, smooth feel.  [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 1
An often used glycol that works as a solvent, humectant, penetration enhancer and also gives a good slip to the products. [more]
what‑it‑does emollient
An emollient ester with a rich and creamy but non-greasy skin feel. [more]
what‑it‑does emulsifying | surfactant/cleansing
A silicone emulsifier that helps water and silicone oils to mix nicely together. 
what‑it‑does viscosity controlling
A white powdery thing that can mattify the skin and thicken up cosmetic products. [more]
what‑it‑does emulsifying
An ester coming from sorbitol and the fatty acids of olive oil. It often comes to the formula coupled with Cetearyl Olivate and the two together help water and oil to blend (emulsifier). It's a natural and Ecocert approved duo.
what‑it‑does emulsifying
what‑it‑does emollient | solvent
A  clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient and gives a nice, non-oily light skin-feel. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | perfuming
irritancy, com. 0, 0-2
The yellow solid stuff produced by honey bees to build their honeycomb. As for skincare, it's used as an emollient and thickening agent. [more]
what‑it‑does viscosity controlling
Sodium chloride is the fancy name of salt. Normal, everyday table salt.  If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. [more]
what‑it‑does moisturizer/humectant | solvent
irritancy, com. 0, 0
A common glycol that improves the freeze-thaw stability of products. It's also a solvent, humectant and to some extent a penetration enhancer. [more]
what‑it‑does emollient
A fast spreading emollient ester (hexyl alcohol + lauric acid) that's used in water in oil emulsions or in water-free formulas. It gives a light skin feel. 
what‑it‑does emollient
A helpful emollient ingredient that gives products a light, smooth-skin feeling. You’ll find it mostly in products containing SPF, as, according to several manufacturers, it can increase the water resistance and spreadability of UV filters. [more]
what‑it‑does viscosity controlling
what‑it‑does preservative
Pretty much the current IT-preservative. It’s safe and gentle, and can be used up to 1% worldwide. [more]
what‑it‑does emollient | viscosity controlling | emulsifying | surfactant/cleansing
irritancy, com. 0, 1
A chemically modified version of castor oil that results in a solid, waxy material that serves as an emollient and consistency building material. It also has some unique moisturizing properties as it is both occlusive and humectant.  The former one is common for oils and waxes and it means that it sits on top of the skin hindering water to evaporate out of the top layers. [more]
what‑it‑does viscosity controlling
A high-molecular-weight silicone elastomer (rubber-like elastic material) that is usually blended with a base silicone fluid (such as dimethicone or cyclopentasiloxane) to give the formula a silky smooth feel and to act as a thickening agent. [more]
what‑it‑does solvent
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does soothing
Menthol needs no introduction: it's the thing that causes the cooling sensation so well-known both from cosmetic products as well as a bunch of other things like chocolate, chewing gum, toothpaste or cigarette. It's a natural compound that comes from the essential oil of Mentha species (peppermint oil contains 40-50% menthol) and it gives them their typical minty smell a [more]
what‑it‑does antioxidant
irritancy, com. 0, 0
A form of vitamin E that works as an antioxidant. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does perfuming
The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]
A clear, light yellow liquid that is used to coat pigments (such as inorganic sunscreen agents or colorants) in cosmetic products.  [more]
what‑it‑does emollient | moisturizer/humectant | viscosity controlling
Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant. However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. [more]
what‑it‑does soothing | moisturizer/humectant
The famous aloe vera. A great moisturizer and anti-inflammatory ingredient that also helps wound healing and skin regeneration. [more]
It's a little helper ingredient coming from corn, rice or potato starch that can help to keep skin mat (absorbent), to stabilise emulsions, and to keep the product together (binding). 
A menthol derivative that gives a strong cooling effect on the skin (and in the mouth). But, unlike menthol, it is virtually nonvolatile, odorless and tasteless.It is often combined with other cooling agents such as Menthyl Lactate and/or Methyl Diisopropyl Propionamide for even more cooling to make us think that the formula is hard-working. [more]
what‑it‑does moisturizer/humectant
irritancy, com. 0, 0
It's a sweet tasting sugar substitute that helps your skin to hold onto water when used in cosmetic products. It also helps to thicken up products and give them a bit more slip.  [more]
what‑it‑does emollient | emulsifying
It's quite the multi-tasker: an emollient and water-binding ingredient but also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.  [more]
what‑it‑does viscosity controlling
A super commonly used thickener and emulsion stabilizer. [more]
what‑it‑does moisturizer/humectant | emollient
A handy multi-tasking ingredient that gives the skin a nice, soft feel and also boosts the effectiveness of other preservatives. [more]
what‑it‑does preservative
A not so strong preservative that doesn’t really work against bacteria, but more against mold and yeast. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does abrasive/scrub
what‑it‑does preservative
A natural multi-functional ingredient that has emollient and moisturizing properties, can work as a co-emulsifier and has a strong antimicrobial activity. [more]
what‑it‑does colorant
irritancy, com. 0, 0
Titanium dioxide as a colorant. It's a white pigment with great color consistency and dispersibility.
what‑it‑does colorant
irritancy, com. 0, 3
what‑it‑does colorant
A mineral powder used to improve skin feel, increase product slip, give the product some light-reflecting properties, enhance skin adhesion or serve as an anti-caking agent. A real multi-tasker. [more]
what‑it‑does colorant
irritancy, com. 0, 0
CI 77492 or Iron Oxide is a common colorant with the color yellow.  [more]
what‑it‑does colorant
irritancy, com. 0, 0
An inorganic (as in no carbon in its molecule) pigment that can range in shade from blue (most common) to violet, pink or even green. It is not permitted in lip products in the US. [more]
what‑it‑does colorant
irritancy, com. 0, 1