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V Magic Organic Foaming Cleanser

Organic Foaming Cleanser

An invigorating foaming cleanser which gently purifies and removes dirt, moisturizes, and revives dull skin. It also detects and gets every last make-up residue off the skin.
Uploaded by: vmagic on

V Magic Organic Foaming Cleanser
Ingredients explained

Also-called: Aqua | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying. 

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time. 

Glycerin - superstar
Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0
  • A natural moisturizer that’s also in our skin
  • A super common, safe, effective and cheap molecule used for more than 50 years
  • Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
  • Effective from as low as 3% with even more benefits at higher concentrations up to 20-40% (around 10% is a good usability-effectiveness sweet spot)
  • High-glycerin moisturizers are awesome for treating severely dry skin
Read all the geeky details about Glycerin here >>

Betaine - goodie
What-it-does: moisturizer/humectant

A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Betain's special thing is being an osmolyte, a molecule that helps to control cell-water balance.  It is also a natural osmoprotectant, meaning that it attracts water away from the protein surface and thus protects them from denaturation and increases their thermodynamic stability. 

It also gives sensorial benefits to the formula and when used in cleansers, it helps to make them milder and gentler. 

What-it-does: surfactant/cleansing

We don't have description for this ingredient yet.

A glycerin-derived gentle cleansing agent that is described as being skin and eye-friendly, and not leaving the skin dry or tight. It's also used as a co-emulsifier or solubilizer that helps to blend small amounts of oily things into water-based products. 

What-it-does: surfactant/cleansing

A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.

What-it-does: emollient, emulsifying, perfuming

The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect. 

What-it-does: astringent, soothing

We don't have description for this ingredient yet.

What-it-does: perfuming

We don't have description for this ingredient yet.

What-it-does: surfactant/cleansing

A vegetable based co-surfactant that helps to create mild cleansing formulas

Also-called: Beet Root Extract | What-it-does: antioxidant, moisturizer/humectant

Beetroot is a beautifully colored vegetable that you probably know from the kitchen. As for skincare - according to manufacturer info - it works as a natural moisturizer that might be able to increase the concentration of NMFs (natural moisturizing factors) in the upper layer of the skin giving skin both immediate and longer term hydration. 

According to Paula's Choice, it's also a colorant and a source of antioxidants

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

It's the chemically chopped up version of corn starch. According to manufacturer info it helps to keep formulas together (binding), and improves foam quality (makes nice, creamy foam :)). It's also a blend of poly- and monosaccharides and works as a skin moisturizer giving products a nice soft feel.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

Also-called: lye | What-it-does: buffering

The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. 

For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.  

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BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.

Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
A real oldie but a goodie. Great natural moisturizer and skin-identical ingredient that plays an important role in skin hydration and general skin health. [more]
what‑it‑does moisturizer/humectant
A sugar beet derived amino acid derivative with nice skin protection and moisturization properties. Its special thing is being an osmolyte, a molecule that helps to control cell-water balance.  [more]
what‑it‑does surfactant/cleansing
what‑it‑does surfactant/cleansing | emulsifying
A glycerin-derived gentle cleansing agent that is described as being skin and eye-friendly, and not leaving the skin dry or tight. Also used as a co-emulsifier.
what‑it‑does surfactant/cleansing
A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.
what‑it‑does emollient | emulsifying | perfuming
The attachment of glycerin and oleic acid that works mainly as a co-emulsifier and stabilizer to create stable water-oil mixes, aka emulsions. It is also popular in cleansing products as it helps to thicken them up and has some refatting and skin-smoothing effect.  [more]
what‑it‑does soothing
what‑it‑does perfuming
what‑it‑does surfactant/cleansing
A vegetable based co-surfactant that helps to create mild cleansing formulas. 
what‑it‑does antioxidant | moisturizer/humectant
Beetroot is a natural moisturizer, colorant, and antioxidant. [more]
what‑it‑does moisturizer/humectant
what‑it‑does moisturizer/humectant | viscosity controlling
Chemically chopped up version of corn starch - helps to keep formulas together (binding), and improves foam quality. It's also a skin moisturizer. [more]
what‑it‑does buffering
Lye - A solid white stuff that’s very alkaline and used in small amount to adjust the pH of the product.  [more]