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NU FORMULA Ultra Gentle Facial Cleanser

Ultra Gentle Facial Cleanser

Thoroughly cleanses dirt, removes impurities and excess oil while hydrating and soothing the skin. With "innovative cleansing and nourishing 7 steps in one", that help replenishes natural moisture, retains water in the skin provides smooth and soft restores the best balance to the skin with pH 5.5 to strengthen the skin's protective barrier every time you use . Reduce the chance of irritation, acne and premature aging (0% irritants formula free from 10 types of irritants) and also helps to soothe and moisturize the skin from the first use. Facial cleansing gel for sensitive skin, dry skin and all skin types.
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Skim through

Ingredient name what-it-does irr., com. ID-Rating
Aqua solvent
Cocamidopropyl Betaine surfactant/​cleansing, viscosity controlling
Sodium Lauroamphoacetate surfactant/​cleansing
Ethylhexylglycerin preservative
Propanediol solvent, moisturizer/​humectant
Sodium Cocoyl Isethionate surfactant/​cleansing
Lauryl Hydroxysultaine surfactant/​cleansing, viscosity controlling
PEG/PPG-17/6 Copolymer emollient, solvent
Sodium PCA skin-identical ingredient, moisturizer/​humectant 0, 0 goodie
PEG-150 Distearate emulsifying, surfactant/​cleansing, viscosity controlling 0, 2
PEG-7 Glyceryl Cocoate emulsifying, surfactant/​cleansing
Disodium Laureth Sulfosuccinate surfactant/​cleansing
Chlorphenesin preservative, antimicrobial/​antibacterial
Citric Acid buffering
Sodium Lactate buffering, moisturizer/​humectant goodie
Disodium EDTA chelating
PEG-50 Shea Butter emulsifying
Styrene/Acrylates Copolymer
Inositol moisturizer/​humectant
Fructose moisturizer/​humectant goodie
Glycine skin-identical ingredient goodie
Lactic Acid exfoliant, moisturizer/​humectant, buffering superstar
Niacinamide cell-communicating ingredient, skin brightening, anti-acne, moisturizer/​humectant superstar
Urea skin-identical ingredient, moisturizer/​humectant goodie
Sodium Benzoate preservative
Panthenol soothing, moisturizer/​humectant 0, 0 goodie
Rosa Damascena Extract
Centella Asiatica Extract soothing, antioxidant, moisturizer/​humectant goodie
Anthemis Nobilis Flower Extract soothing, perfuming goodie

NU FORMULA Ultra Gentle Facial Cleanser
Ingredients explained

Also-called: Water | What-it-does: solvent

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. 

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. 

Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. 

Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. 

What-it-does: surfactant/cleansing

A mild amphoteric (contains both a negative and a positive ion in its water-loving head part) surfactant that gives a nice foam and also has the unique ability to reduce irritation from other co-surfactants. 

What-it-does: preservative, deodorant

If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.

Also, it's an effective deodorant and a medium spreading emollient

Also-called: Zemea | What-it-does: solvent, moisturizer/humectant

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved. 

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. 

What-it-does: surfactant/cleansing

A cleansing agent that's claimed to be so gentle on the skin that it hardly impacts the skin barrier. It also gives a rich, creamy foam, it's based on vegetable fatty acids and is readily biodegradable.

It's an especially important and popular ingredient in "syndet bars" (or soapless soaps). Dr. Leslie Baumann says in her great Cosmetic Dermatology book that thanks to the unique molecular characteristic of Sodium Cocoyl Isethionate, it "has defined a new dimension in the mildness of cleansing bars".

We don't have description for this ingredient yet.

What-it-does: emollient, solvent

A water-loving emollient and humectant that gives a nice skin feel and slip to the product. It works well with facial toners.

Sodium PCA - goodie
Also-called: Sodium Pyrrolidone Carboxylic Acid | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

PCA stands for Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a thing that can be found naturally in our skin. The sodium salt form of PCA is an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. 

What-it-does: emulsifying, surfactant/cleansing, viscosity controlling | Irritancy: 0 | Comedogenicity: 2

We don't have description for this ingredient yet.

A clear, light yellow water-loving oil that comes from coconut/palm kernel oil and glycerin. It's a mild cleansing agent popular in baby washes and sensitive skin formulas.

It's also a so-called solubilizer that helps to dissolve oils and oil-soluble ingredients (e.g.essential oils or salicylic acid) in water-based formulas. 

What-it-does: surfactant/cleansing

A cleansing agent that's described by multiple manufacturers as a very mild, non-irritating surfactant but with great foam properties. It's recommended for gentle cleansers suitable for sensitive or baby skin.

A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. It's often combined with IT-preservative, phenoxyethanol.

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. 

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. 

The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. It's a natural ingredient approved by both ECOCERT and COSMOS.

What-it-does: chelating

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

What-it-does: emulsifying

We don't have description for this ingredient yet.

A film-forming polymer (big molecule from repeated subunits) to create water-resistant sunscreen formulas. It also improves the SPF value of sunscreen formulas (approx. 11-18% boost in SPF per 1% Styrene/Acrylates Copolymer). 

What-it-does: moisturizer/humectant

We don't have description for this ingredient yet.

Fructose - goodie
What-it-does: moisturizer/humectant

Fancy name for fruit sugar. It has nice water-binding properties and helps to keep skin hydrated

Glycine - goodie

A non-essential amino acid (the building blocks of skin proteins, like collagen or elastin), that the body can produce itself, but its production decreases with age. When you put it all over your face, it works as a moisturizer and maybe more. 

According to great skincare blog Futurederm, glycine might help with wound healing and tissue repair and when used together with other amino acids, leucine and proline it might improve wrinkles

Lactic Acid - superstar
  • It’s the second most researched AHA after glycolic acid
  • It gently lifts off dead skin cells to reveal newer, fresher, smoother skin
  • It also has amazing skin hydrating properties
  • In higher concentration (10% and up) it improves skin firmness, thickness and wrinkles
  • Choose a product where you know the concentration and pH value because these two greatly influence effectiveness
  • Don’t forget to use your sunscreen (in any case but especially so next to an AHA product)
Read all the geeky details about Lactic Acid here >>

Niacinamide - superstar
Also-called: vitamin B3, nicotinamide | What-it-does: cell-communicating ingredient, skin brightening, anti-acne, moisturizer/humectant
  • A multi-functional skincare superstar with several proven benefits for the skin
  • Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration
  • Fades brown spots alone or in combination with amino sugar, acetyl glucosamine
  • Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration
  • Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis
Read all the geeky details about Niacinamide here >>

Urea - goodie
Also-called: Carbamide | What-it-does: skin-identical ingredient, moisturizer/humectant

Yes, it's the thing that can be found naturally in pee. And in the skin. It is an awesome natural moisturizing factor, aka NMF.  NMFs are important components that help the skin to hold onto water and keep it plump, elastic and hydrated. Urea makes up about 7% of NMFs next to other things such as amino acids (40%), PCA (12%) or Lactate (12%).

What makes urea special, is that it is not only a simple moisturizer, but it is thought to be a "small-molecule regulator of epidermal structure and function" meaning that it has a bunch of extra biological activities. It acts as a mild keratolytic agent (some of its moisturizing action is thought to come from urea's ability to break down bonds in the protein called filaggrin and thus freeing up amino acids in the skin), enhances antimicrobial peptide expression and improves skin barrier function

What-it-does: preservative

A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi. 

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

Panthenol - goodie
Also-called: Pro-Vitamin B5 | What-it-does: soothing, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

An easy-to-formulate, commonly used, nice to have ingredient that’s also called pro-vitamin B5. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). 

Its main job in skincare products is to moisturise the skin. It’s a humectant meaning that it can help the skin to attract water and then hold onto it. There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. 

We don't have description for this ingredient yet.

Also-called: Gotu Kola, Tiger Grass | What-it-does: soothing, antioxidant, moisturizer/humectant

Centella Asiatica - or sometimes also called Gotu Kola or Cica - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema.

Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits. Just for hard-core geeks, the main biologically active compounds are pentacyclic triterpenoid saponins called asiaticoside, madecassoside, asiatic and madecassic acid (also called centellosides).

Also-called: Roman Chamomile Flower Extract | What-it-does: soothing, perfuming

There are two primary types of Chamomile, the German and the Roman. Both has soothing properties, but the German one contains more anti-inflammatory actives (like chamazulene). The anti-inflammatory action of the Roman Chamomile is due to phenolic compounds and -  according to manufacturer info- it also has some nice skin toning properties.

You may also want to take a look at...

what‑it‑does solvent
Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products. [more]
what‑it‑does surfactant/cleansing | viscosity controlling
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths. Number one reason for its popularity has to do with bubbles. [more]
what‑it‑does surfactant/cleansing
A mild amphoteric (contains both a negative and a positive ion in its water-loving head part) surfactant that gives a nice foam and also has the unique ability to reduce irritation from other co-surfactants. 
what‑it‑does preservative
It can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too. [more]
what‑it‑does solvent | moisturizer/humectant
A natural corn sugar derived glycol. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula. [more]
what‑it‑does surfactant/cleansing
A cleansing agent that's claimed to be so gentle on the skin that it hardly impacts the skin barrier. It also gives a rich, creamy foam, it's based on vegetable fatty acids and is readily biodegradable. [more]
what‑it‑does surfactant/cleansing | viscosity controlling
what‑it‑does emollient | solvent
A water-loving emollient and humectant that gives a nice skin feel and slip to the product. It works well with facial toners.
what‑it‑does skin-identical ingredient | moisturizer/humectant
irritancy, com. 0, 0
It's an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. [more]
what‑it‑does emulsifying | surfactant/cleansing | viscosity controlling
irritancy, com. 0, 2
what‑it‑does emulsifying | surfactant/cleansing
A clear, light yellow water-loving oil that comes from coconut/palm kernel oil and glycerin. It's a mild cleansing agent popular in baby washes and sensitive skin formulas. [more]
what‑it‑does surfactant/cleansing
A cleansing agent that's very mild, non-irritating but also has great foam properties. [more]
what‑it‑does preservative | antimicrobial/antibacterial
A little helper ingredient that works as a preservative. It works against bacteria and some species of fungi and yeast. [more]
what‑it‑does buffering
An AHA that comes from citrus fruits. It is usually used as a helper ingredient to adjust the pH of the formula. [more]
what‑it‑does buffering | moisturizer/humectant
The sodium salt of lactic acid. It's a great skin moisturizer and also used to regulate the pH value of the cosmetic formula. [more]
what‑it‑does chelating
Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]
what‑it‑does emulsifying
A film-forming polymer (big molecule from repeated subunits) to create water-resistant sunscreen formulas.  [more]
what‑it‑does moisturizer/humectant
what‑it‑does moisturizer/humectant
Fancy name for fruit sugar. It has nice water-binding properties and helps to keep skin hydrated. 
what‑it‑does skin-identical ingredient
An amino acid (the building blocks of skin proteins, like collagen) that hydrates the skin and might help wound healing and improve wrinkles. [more]
what‑it‑does exfoliant | moisturizer/humectant | buffering
A superstar AHA that not only exfoliates skin but is also a very good moisturizer. In higher concentration (10% and up) it can even improve skin firmness, thickness, and wrinkles. [more]
what‑it‑does cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant
A multi-functional skincare superstar that has clinically proven anti-aging, skin lightening, anti-inflammatory and barrier repair properties. [more]
what‑it‑does skin-identical ingredient | moisturizer/humectant
The thing in the pee that is also a natural moisturizing factor (NMF) with mild keratolytic and strong skin moisturizing superpowers. [more]
what‑it‑does preservative
A preservative that works mainly against fungi. Has to be combined with other preservatives. [more]
what‑it‑does soothing | moisturizer/humectant
irritancy, com. 0, 0
Pro-Vitamin B5 is a goodie that moisturises the skin, has anti-inflammatory, skin protecting and wound healing properties. [more]
what‑it‑does soothing | antioxidant | moisturizer/humectant
Centella Asiatica - or sometimes also called Gotu Kola or Cica - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema. Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits. [more]
what‑it‑does soothing | perfuming
Roman Chamomile - thanks to its phenolic compound had some nice soothing and skin toning properties. It contains less anti-inflammatory actives than the German Chamomile. [more]