Ingredients overview
Highlights
Key Ingredients
Skim through
| Ingredient name | what-it-does | irr., com. | ID-Rating |
|---|---|---|---|
| Water | solvent | ||
| Sodium Hyaluronate (Hyaluronic Acid Sodium Salt) | skin-identical ingredient, moisturizer/humectant | 0, 0 | goodie |
| Glycerin (Vegetable Derived) | skin-identical ingredient, moisturizer/humectant | 0, 0 | superstar |
| Sorbitan Laurate | emulsifying | 1-2, 1-2 | |
| Lauroyl Proline | |||
| Caffeine | antioxidant, perfuming | goodie | |
| Hamamelis Virginiana (Witch Hazel) Leaf Extract | soothing, antimicrobial/antibacterial | goodie | |
| Calendula Officinalis Flower Extract | soothing, antioxidant, perfuming | goodie | |
| Equisetum Arvense Extract | soothing, emollient | ||
| Symphytum Officinale Leaf Extract | |||
| Chamomilla Recutita Extract | |||
| Acai Oil | |||
| Macadamia Nut Oil | emollient | goodie | |
| Kukui Nut Oil | soothing, emollient | goodie | |
| Vitamin E Acetate | antioxidant | 0, 0 | |
| Menthoxypropanediol | |||
| Sodium Acrylates | |||
| Lecithin | emollient, emulsifying | goodie | |
| Potassium Sorbate | preservative |
Kayo Concentrated Firming SerumIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
It’s the - sodium form - cousin of the famous NMF, hyaluronic acid (HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here. The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water.
As far as skincare goes, sodium hyaluronate and hyaluronic acid are pretty much the same and the two names are used interchangeably. As cosmetic chemist kindofstephen writes on reddit "sodium hyaluronate disassociates into hyaluronic acid molecule and a sodium atom in solution".
In spite of this, if you search for "hyaluronic acid vs sodium hyaluronate" you will find on multiple places that sodium hyaluronate is smaller and can penetrate the skin better. Chemically, this is definitely not true, as the two forms are almost the same, both are polymers and the subunits can be repeated in both forms as much as you like. (We also checked Prospector for sodium hyaluronate versions actually used in cosmetic products and found that the most common molecular weight was 1.5-1.8 million Da that absolutely counts as high molecular weight).
What seems to be a true difference, though, is that the salt form is more stable, easier to formulate and cheaper so it pops up more often on the ingredient lists.
If you wanna become a real HA-and-the-skin expert you can read way more about the topic at hyaluronic acid (including penetration-questions, differences between high and low molecular weight versions and a bunch of references to scientific literature).
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
An ingredient that helps water and oil to mix together, aka emulsifier. Chemically speaking, it comes from the attachment of sorbitan (a dehydrated sorbitol (sugar) molecule) with the fatty acid Lauric Acid, that creates a partly water (the sorbitan part) and partly oil soluble (lauric part) molecule.
Sorbitan Laurate is a good team player that likes to work with many other emulsifiers and is compatible with a wide range of other ingredients.
We don't have description for this ingredient yet.
Hello, our favorite molecule that helps us wake up in the morning and then keeps us going through the day. As a super well-known stimulant from coffee, tea and plenty of other soft drinks, Caffeine needs no introduction. So we will skip right to the part where we talk about what the hell it does in so-so many cosmetic products.
Looking at the research, we were surprised to find how versatile Caffeine is. It is a small, water-loving molecule with pretty good skin penetration abilties. Once in the skin, it has nice antioxidant properties, meaning that it reduces the formation of evil free radicals and it might even be useful in preventing UV-induced skin cancers.
A well-known thing about Caffeine is that it improves the microcirculation of the blood vessels. Though conventional wisdom and anecdotal evidence says that this property is helpful for dark under-eye circles and puffy eyes, we have to mention that the double-blind research we have found about a 3% caffeine gel concluded that "the overall efficacy of the selected caffeine gel in reducing puffy eyes was not significantly different from that of its gel base." But you know, the proof is in the pudding.
Another thing Caffeine is used for in body care products is its anti-cellulite effects. In theory, it can speed up the lipolysis process (the "fat burning" by our cells) and stimulate the draining lymph system that might lead to the improvement of cellulite. But here again, the evidence that it actually makes a measurable, let alone visible, improvement on actual human beings is limited (we could find only some animal skin studies or caffeine being combined with other actives).
Last, but not least, we have to write about caffeine and hair growth. The theory is that it can inhibit the activity of the 5-α-reductase enzyme that plays an important role in hair loss and allows a renewed growth phase of the hair. We have found some recent and promising research to back this up. A 2017 study compared a 0.2% caffeine liquid with a 5% Minoxidil (an FDA approved active to treat baldness) solution and found that "a caffeine-based topical liquid should be considered as not inferior to minoxidil 5% solution in men with androgenetic alopecia", or English translation means that the caffeine liquid was pretty much as good as the FDA-approved Minoxidil stuff. Not bad!
Overall, we think that caffeine is a very versatile and biologically active ingredient. Even though some of its effects are more hyped up than backed up, it is still a nice to have on many ingredient lists.
The extract created from the leaves of the hazelnut-bush-like-magic-tree, commonly called Witch Hazel. We have gone into detail about Witch Hazel in cosmetic products here (it's astringent, soothing, antioxidant and antibacterial), but the important part to know about the leaves is that they contain much, much less active components than the bark. In fact, it contains hardly any tannins (only 0.04%) and the most active component in the leaves is the antibacterial gallic acid.
Too many tannins can be very astringent and irritating to the skin, so this is not necessarily a bad thing. Even the small amount of active components in the leaves seem to give it nice soothing, astringent, and antibacterial properties.
The extract coming from the popular garden plant Calendula or Marigold. According to manufacturer info, it's used for many centuries for its exceptional healing powers and is particularly remarkable in the treatment of wounds. It contains flavonoids that give the plant anti-inflammatory and antioxidant properties.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
The golden yellow oil coming from the Macadamia nut, a native Australian nut. Similar to other plant oils, it's loaded with emollient and nourishing fatty acids. It's a high oleic acid oil (50-67% oleic acid and only 0-5% linoleic acid) that makes it very emollient and ideal for dry skin types (and less ideal for acne-prone skin).
Its unique property is that it contains high amounts of a rare fatty acid called palmitoleic acid (12-25%) that give Macadamia oil a "cushiony" feel. It's also easily absorbed and makes the skin soft and supple.
Having such a cool name and coming from Hawaii how could this oil be not good? Well, it is good. It's absorbed excellently by the skin and is used traditionally by the Hawaiians to soothe sunburn and other inflammations.
Research confirms this: it's shown to have anti-inflammatory, pain reducing, and wound healing properties. It's also a particularly rich source of moisturizing essential fatty acids linoleic and linolenic (about 42 and 32%) and it's not so rich in oleic acid - around 15% - that can be good even for acne prone skin.
It’s the most commonly used version of pure vitamin E in cosmetics. You can read all about the pure form here. This one is the so-called esterified version.
According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, it’s also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E.
We don't have description for this ingredient yet.
This ingredient name is not according to the INCI-standard. :( What, why?!
A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.
It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4).
But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.
BTW, it’s also a food preservative and even has an E number, E202.
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| what‑it‑does | solvent |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | emulsifying |
| irritancy, com. | 1-2, 1-2 |
| what‑it‑does | antioxidant | perfuming |
| what‑it‑does | soothing | antimicrobial/antibacterial |
| what‑it‑does | soothing | antioxidant | perfuming |
| what‑it‑does | soothing | emollient |
| what‑it‑does | emollient |
| what‑it‑does | soothing | emollient |
| what‑it‑does | antioxidant |
| irritancy, com. | 0, 0 |
| what‑it‑does | emollient | emulsifying |
| what‑it‑does | preservative |