Ingredients overview
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Bright Diary Brightening Serum 5% NiacinamideIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.
BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.
It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive.
- A multi-functional skincare superstar with several proven benefits for the skin
- Great anti-aging, wrinkle smoothing ingredient used at 4-5% concentration
- Fades brown spots alone or in combination with amino sugar, acetyl glucosamine
- Increases ceramide synthesis that results in a stronger, healthier skin barrier and better skin hydration
- Can help to improve several skin conditions including acne, rosacea, and atopic dermatitis
This ingredient name is not according to the INCI-standard. :( What, why?!
It’s a little helper ingredient that helps to set the pH of a cosmetic formulation to be just right. It’s very alkaline (you know the opposite of being very acidic): a 1% solution has a pH of around 10.
It does not have the very best safety reputation but in general, you do not have to worry about it.
What is true is that if a product contains so-called N-nitrogenating agents (e.g.: preservatives like 2-Bromo-2-Nitropropane-1,3-Diol, 5-Bromo-5-Nitro- 1,3-Dioxane or sodium nitrate - so look out for things with nitro, nitra in the name) that together with TEA can form some not nice carcinogenic stuff (that is called nitrosamines). But with proper formulation that does not happen, TEA in itself is not a bad guy.
But let’s assume a bad combination of ingredients were used and the nitrosamines formed. :( Even in that case you are probably fine because as far as we know it cannot penetrate the skin.
But to be on the safe side, if you see Triethanolamine in an INCI and also something with nitra, nitro in the name of it just skip the product, that cannot hurt.
A slightly basic (7.0-7.6 pH) molecule used to adjust the pH is cosmetic formulas.
If you have pigmentation issues, Undecylenoyl Phenylalanine is something to look at. It is an amino acid (Phenylalanine) derived molecule that is thought to hinder the pigmentation process in a unique way by being a so-called MSH-antagonist.
MSH stands for Melanocyte Stimulating Hormone, and as you have probably guessed by its name, it is important in the process of melanogenesis, i.e. the generation of melanin pigments. MSH binds to a receptor on the melanocyte (the skin cell that creates melanin) called Melanocortin 1 Receptor (MC1R), which kicks off a bunch of biological processes that result in the formation of pigment. Our guy, Undecylenoyl Phenylalanine can hinder this binding and thus the whole melanin creation process afterward.
The efficacy of the molecule is definitely promising. The manufacturer did several in-vitro (in test tubes) and in-vivo (on people) tests and found Undecylenoyl Phenylalanine to be more effective than a bunch of well-known skin-lightening molecules, such as arbutin, kojic acid or MAP (the vitamin C derivative).
We also found two research studies that show that 2% Undecylenoyl Phenylalanine is effective both in the treatment of age spots (or sunspots, the pigmentation that comes with UV and age) and melasma (that comes at a younger age and is usually influenced by hormones). A third study done by Procter&Gamble examined our amino-derivative, combined with Niacinamide and found that the combination of 1% Undecylenoyl Phenylalanine with 5% Niacinamide is more effective than niacinamide alone.
We don't have description for this ingredient yet.
The extract coming from the bark of the White Willow, a big (25 m/80 ft.) tree that likes to live on riverbanks. It's famous for containing anti-inflammatory natural salicylates (this powder, for example, is standardized to contain 53-65%), a close chemical relative to famous exfoliant salicylic acid.
Thanks to its salicin content, willow bark is often touted as a natural alternative to salicylic acid, though it's quite questionable how effective it is as a chemical exfoliant in the tiny amounts used in cosmetics. Apart from soothing salicin, it also contains flavonoids and phenolic acids that give willow bark tonic, astringent, and antiseptic properties.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
Centella Asiatica - or sometimes also called Gotu Kola or Cica - has been used in folk medicine for hundreds of years. It’s traditionally used to improve small wounds, burns and scratches and it’s also a well known anti-inflammatory agent for eczema.
Recently science has taken an interest in Gotu Kola as well and it turns out it really has many active compounds with several benefits. Just for hard-core geeks, the main biologically active compounds are pentacyclic triterpenoid saponins called asiaticoside, madecassoside, asiatic and madecassic acid (also called centellosides).
One of the biological activities of the centellosides is to be able to stimulate GAGs (glycosaminoglycans - polysaccharides that are part of the liquidy stuff between our skin cells), and especially hyaluronic acid synthesis in our skin. This is probably one of the reasons why Centella Asiatica Extract has nice skin moisturizing properties that was confirmed by a 25 people, four weeks study along with Centella's anti-inflammatory effects.
Madecassoside can also help in burn wound healing through increasing antioxidant activity and enhancing collagen synthesis. Asiaticoside was shown to increase antioxidant levels on rats skin when applied at 0.2%.
Centella Asiatica also often shows up in products that try to treat cellulite or striae. Of course, it cannot make a miracle but it might have some effect via regulating microcirculation and normalizing the metabolism in the cells of connective tissues.
Bottom line: Gotu Kola is a great plant ingredient with proven wound healing, anti-inflammatory, and antioxidant properties. Nice to spot on any ingredient list.
We love a cold slice of watermelon on a hot summer day and we love watermelon as a skincare ingredient. It's really full of good-for-the-skin stuff: it contains a bunch of vitamins (A, B, C and E), mineral salts (K, Mg, Ca and Fe), amino acids citrulline and arginine and antioxidant carotenoids and phenolics.
It's especially rich in potent antioxidant, lycopene (a type of carotenoid), the cool pigment that's responsible for the red color of the watermelon. According to manufacturer info, in-vitro (made in the lab not on real people) studies show that watermelon extract gives significant DNA protection against UV damage. The in-vivo (made on real people) study also confirmed this and the watermelon formula showed 25% increase in skin protection compared to placebo.
All in all, a cool fruit extract with potent antioxidant magic abilities.
This ingredient name is not according to the INCI-standard. :( What, why?!
A big molecule created from repeated subunits (a polymer of acrylic acid) that magically converts a liquid into a nice gel formula. It usually has to be neutralized with a base (such as sodium hydroxide) for the thickening to occur and it creates viscous, clear gels that also feel nice and non-tacky on the skin. No wonder, it is a very popular and common ingredient. Typically used at 1% or less in most formulations.
It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.
It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic.
Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).
It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.
If you have spotted ethylhexylglycerin on the ingredient list, most probably you will see there also the current IT-preservative, phenoxyethanol. They are good friends because ethylhexylglycerin can boost the effectiveness of phenoxyethanol (and other preservatives) and as an added bonus it feels nice on the skin too.
Also, it's an effective deodorant and a medium spreading emollient.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
A mildly viscous, amber-colored liquid with fatty odor, made from Castor Oil and polyethylene glycol (PEG).
If it were a person, we’d say, it’s agile, diligent & multifunctional. It’s mostly used as an emulsifier and surfactant but most often it is used to solubilize fragrances into water-based formulas.
This ingredient name is not according to the INCI-standard. :( What, why?!
A common colorant that gives products a nice red color.
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| what‑it‑does | solvent |
| what‑it‑does | moisturizer/humectant | solvent |
| irritancy, com. | 0, 1 |
| what‑it‑does | cell-communicating ingredient | skin brightening | anti-acne | moisturizer/humectant |
| what‑it‑does | buffering |
| irritancy, com. | 0, 2 |
| what‑it‑does | buffering |
| what‑it‑does | skin brightening |
| what‑it‑does | soothing |
| what‑it‑does | soothing | antioxidant | moisturizer/humectant |
| what‑it‑does | antioxidant |
| what‑it‑does | viscosity controlling |
| irritancy, com. | 0, 1 |
| what‑it‑does | preservative |
| what‑it‑does | preservative |
| what‑it‑does | antimicrobial/antibacterial | preservative |
| what‑it‑does | solvent | viscosity controlling |
| what‑it‑does | emulsifying | surfactant/cleansing |
| what‑it‑does | colorant |