Strength & Length Plant Protein Blend Shampoo
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Aveeno Strength & Length Plant Protein Blend ShampooIngredients explained
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Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
A versatile and biodegradable cleansing agent with high cleaning power and strong foaming properties. Unfortunately, these two properties for a surfactant usually mean that it is harsh on the skin, which is the case here as well.
Super common ingredient in all kinds of cleansing products: face and body washes, shampoos and foam baths.
Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them.
The other reason is that it’s mild and works very well combined with other cleansing agents and surfactants. The art of cleansing is usually to balance between properly cleansing but not over-cleansing and cocamidopropyl betaine is helpful in pulling off this balance right.
Oh, and one more nice thing: even though it’s synthetic it’s highly biodegradable.
More info on CAPB on Collins Beaty Pages.
A so-called diester created from two stearic acid molecules and an ethylene glycol molecule. Its main thing is being an opacifier and pearling agent in cleansing products making them white and glossy. It can also give body to creams and emulsions.
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Chia seeds are in fashion and there is a reason for that. They are not only a superfood for your body but putting the oil all over your face seems to be a good idea too.
Its unique property is that it's the richest known botanical source of skin moisturizing and probably anti-inflammatory alpha-linolenic acid (contains 50-60%). It also contains barrier repairing linoleic acid (17-26%) and only a small amount of very nourishing but potentially acne causing oleic acid (7%).
Thanks to its great fatty acid content, chia seed oil counts as a great skin hydrator and it can help to maintain a healthy skin barrier function. According to manufacturer's info, it can even alleviate itchy skin. If that is not enough, it also contains a couple of nice antioxidants, including Alpha-Lipoic Acid, Coumaric and Caffeic Acid.
All in all, a nice plant oil with a unique fatty acid composition and some nice antioxidants.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
Similar to other glycols, it's a helper ingredient used as a solvent, or to thin out thick formulas and make them more nicely spreadable.
Hexylene Glycol is also part a preservative blend named Lexgard® HPO, where it helps the effectiveness of current IT-preservative, phenoxyethanol.
Though its long name does not reveal it, this polymer molecule (big molecule from repeated subunits or monomers) is a relative to the super common, water-loving thickener, Carbomer. Both of them are big molecules that contain acrylic acid units, but Acrylates/C10-30 Alkyl Acrylate Crosspolymer also contains some other monomers that are hydrophobic, i.e. water-hating.
This means that our molecule is part water- and part oil-loving, so it not only works as a thickener but also as an emulsion stabilizer. It is very common in gel-type formulas that also contain an oil-phase as well as in cleansers as it also works with most cleansing agents (unlike a lot of other thickeners).
Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA.
So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.
There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin.
But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Probably that’s why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation.
A little helper ingredient that is used to adjust the pH of the product. It also helps to keep products stay nice longer by neutralizing the metal ions in the formula (they usually come from water).
The unfancy name for it is lye. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right.
For example, in case of AHA or BHA exfoliants, the right pH is super-duper important, and pH adjusters like sodium hydroxide are needed.
BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.
Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless.
A helper ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi.
It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.
Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!).
If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.
Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!).
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| what‑it‑does | moisturizer/humectant |
| what‑it‑does | solvent |
| what‑it‑does | surfactant/cleansing |
| what‑it‑does | surfactant/cleansing | viscosity controlling |
| what‑it‑does | emollient | emulsifying | viscosity controlling |
| what‑it‑does | emollient |
| what‑it‑does | antioxidant | emollient | moisturizer/humectant |
| what‑it‑does | moisturizer/humectant |
| what‑it‑does | surfactant/cleansing |
| what‑it‑does | emulsifying | surfactant/cleansing |
| irritancy, com. | 4, 5 |
| what‑it‑does | emulsifying |
| what‑it‑does | emulsifying | surfactant/cleansing |
| what‑it‑does | solvent | emulsifying | perfuming | surfactant/cleansing |
| irritancy, com. | 0-1, 0-2 |
| what‑it‑does | viscosity controlling |
| what‑it‑does | buffering |
| what‑it‑does | chelating | buffering |
| what‑it‑does | buffering |
| what‑it‑does | preservative |
| what‑it‑does | perfuming |