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Natural Ingredients Pure Plenty Exfoliating ShampooIngredients explained
Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.
It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.
Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.
One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.
A vegetable origin (coconut or palm kernel oil and glucose) cleansing agent with great foaming abilities. It's also mild to the skin and readily biodegradable.
A 100% vegetable origin, biodegradable, mild cleansing agent that gives moderate to high amount of foam. It's happy to work together with other surfactants (in general, that helps to create milder formulas).
- A natural moisturizer that’s also in our skin
- A super common, safe, effective and cheap molecule used for more than 50 years
- Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
- Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
- High-glycerin moisturizers are awesome for treating severely dry skin
We don't have description for this ingredient yet.
Aloe Vera is one of today’s magic plants. It does have some very nice properties indeed, though famous dermatologist Leslie Baumann warns us in her book that most of the evidence is anecdotal and the plant might be a bit overhyped.
What research does confirm about Aloe is that it’s a great moisturizer and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. It also helps wound healing and skin regeneration in general. All in all definitely a goodie.
A vegetable origin (coconut/palm kernel oil, glucose) cleansing agent that gives moderate to high stable foam. It's also biodegradable and mild to the skin.
A cleansing agent that's a combination of citric acid and coco-glucoside. It's almost natural ("nearly natural substance" according to Ecocert standards), readily biodegradable, and very mild and non-irritating to the skin.
It's the seed extract of a plant called amaranth or love-lies-bleeding. It's a really ancient plant grown by Aztecs, Incas and Mayas as their main food and they called it “the golden grain”. They believed it had supernatural powers. Nowadays it's a popular health food because the seeds have great nutritional benefits and are high in protein.
As for skincare there are two types of the seed extract:
1, The aqueous extract contains a high concentration of peptides and polysaccharides and helps to improve the combability and manageability of damaged hair.
2. The oily extract is more common and acts as other similar emollient plant oils. It's rich in non-saturated fatty acids (linoleic acid/omega-6 and oleic acid/omega-9) and squalene and is a great moisturizer and emollient for both skin and hair.
We don't have description for this ingredient yet.
We don't have description for this ingredient yet.
A relatively new, four amino acid peptide that promises to help combat hair loss alongside red clover extract as part of the trademarked technology Capixyl.
The main thing of Acetyl Tetrapeptide-3 is to stimulate the synthesis of key Extra Cellular Matrix (aka ECM, the gooey stuff between cells that make up the framework of our skin) components in the scalp. According to the manufacturer’s lab studies, the expression of type III collagen increased by 65% and the expression of laminins (anchoring proteins found in the ECM) was up a massive 285%, resulting in a stronger ECM bed for hair anchoring.
Together with red clover extract, the duo has a synergistic action and works to combat hair loss thanks to a neat multi-faceted approach: it not only stimulates important ECM components but also inhibits the DHT-causing 5-a-reductase enzyme (DHT is the annoying hormone largely responsible for male pattern baldness) and reduces micro-inflammation around hair follicles. The manufacturer’s study over 4 months showed the total impact of Capixyl was an increased anagen (growth phase)/telogen (resting phase) ratio of +46%, resulting in significantly denser hair.
All in all, Acetyl Tetrapeptide-3 is a promising ingredient in the fight against hair loss, but as the only results we could find were from the manufacturer, take these claims with a pinch of salt until more research is done.
We don't have description for this ingredient yet.
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| what‑it‑does | solvent |
| what‑it‑does | surfactant/cleansing |
| what‑it‑does | surfactant/cleansing |
| what‑it‑does | skin-identical ingredient | moisturizer/humectant |
| irritancy, com. | 0, 0 |
| what‑it‑does | surfactant/cleansing | emulsifying |
| what‑it‑does | soothing | moisturizer/humectant |
| what‑it‑does | surfactant/cleansing |
| what‑it‑does | emulsifying | surfactant/cleansing |
| what‑it‑does | emollient |
| what‑it‑does | cell-communicating ingredient |
| what‑it‑does | soothing |